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All Journal Syntax Literate: Jurnal Ilmiah Indonesia JIKA: Jurnal Ilmu Keuangan dan Perbankan
Wijaya, Henhen
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS PERILAKU INDIVIDU ANGGOTA KOPERASI YANG DIPENGARUHI OLEH BUDAYA ORGANISASI DAN KINERJA PENGURUS Wulantika, Lita; Wijaya, Henhen
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 7 No. 2: Juni 2018
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1061.542 KB) | DOI: 10.34010/jika.v7i2.1914

Abstract

Outspoken culture is one of the important things in your organization or company as the organization's culture is a factor affecting the performance and behavior of individuals within an organization. because the organizational culture is not directly regulates each person's attitudes and behavior in accordance with a system of values ​​and norms that guide an organization. The stronger the implementation of the organizational culture the better the performance and behavior of individual members. The method used in this research is descriptive analysis method and verifikatif. The study population was 217 and sample withdrawal technique using stratified random sampling technique to obtain the 69 respondents. Methods of data analysis using linear regression analysis and multiple correlation using the program SPSS 17.0 For Windows. The results of linear regression analysis and multiple correlation there is significant influence of organizational culture on performance management and organizational culture and performance of managers significantly influence the behavior of individual members of the cooperative for 35.4%, and the remaining 64.6% influenced by other factors. Keywords: Organizational Culture, Performance Management, Individual Behavior
The Influence of Product, Price, Place, and Promotion Marketing Strategies on Skincare Purchase Decisions Wijaya, Henhen; Amalia, Lia; Anindita, Rina; Rojuaniah, Rojuaniah
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57641

Abstract

The beauty industry in Indonesia is rapidly evolving, necessitating effective marketing strategies to comprehend consumer behavior and influence purchase decisions. This study evaluates the impact of product, price, place, and promotion marketing strategies on the purchasing decisions of Skintific brand facial skincare among consumers aged 25 to 55 years. Employing a mixed-methods approach, data were collected via an online questionnaire with a sample of 150 respondents, and the analysis included validity and reliability tests, descriptive statistics, and hypothesis testing using CB SEM. The study found that all marketing strategies positively affect purchase decisions, with product and price being the most influential factors; specifically, product offerings emphasizing quality and variety, combined with competitive pricing, significantly enhance consumer trust and loyalty. These findings underline the importance of adapting marketing strategies to meet consumer expectations in a competitive market, suggesting that skincare brands focus on enhancing product quality and transparency while leveraging effective pricing strategies and distribution channels to optimize consumer engagement and purchase decisions.
Co-Authors LIA AMALIA Rina Anindita Rojuaniah Rojuaniah Wulantika, Lita