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All Journal JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Manajemen Bisnis
Sulistyo, Beni Agus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE EFFECT OF NATURAL HARMONY, SELF-RENEWAL, COMMUNITY, AND HEDONISM ON THE SATISFACTION OF RAFTING ADVENTURE TOURISM PRODUCT CONSUMERS Setiawan, Zunan; Purwoko, Purwoko; Fikri, Muhammad Ali; Sulistyo, Beni Agus
Manajemen Bisnis Vol 9, No 1 (2019): April
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.507 KB) | DOI: 10.22219/jmb.v9i1.9440

Abstract

This research examines the relationship of factors influencing consumer satisfaction namely natural harmony, self-renewal, community, and hedonism towards adventure tourism products. The research used multiple regression analysis to test the factors that influence consumer satisfaction on adventure tourism products. The respondents were 412 people who had taken adventure tours in groups in Yogyakarta and West Java last year. The characteristics of the participants were dominated by men with the age range of 18-50 years, and the occupational background were students and employees. The result of this research revealed that natural harmony, self-renewal, community, and hedonism were positive factors that had a significant influence on customer satisfaction toward rafting adventure tourism products. The research suggestions and implications are also discussed in this research.
Analisis Faktor-Faktor Yang Mempengaruhi Perpindahan Pelanggan Pada Toko Retail Komputer Usaha Dagang Mitrakom Yogyakarta -, Mardianto; Sulistyo, Beni Agus; Rumanjaya, Alfredi; Sutanto, Aftoni; Asakdiyah, Salamatun
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 4 No 3 (2019): JURNAL AKUNTANSI DAN EKONOMI
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.603 KB) | DOI: 10.29407/jae.v4i3.12844

Abstract

Abstract This study aims to analyze the influence of satisfaction (X1), transfer barriers (X2) and complaints (X3) on the transfer of customers at the Mitrakom Yogyakarta retail business retail store. The analytical method in this study is descriptive research with a quantitative approach that uses regression analysis methods, while the testing stages include validity, reliability, classical assumptions, multiple linear regression analysis, determination coefficient (rsquare), regression coefficients together (f test ) and hypothesis testing (t test ). The population of this research is customers who has conducted transactions at the Mitrakom Yogyakarta retail retail store. The technique of taking research samples is using purposive sampling method. The number of questionnaires distributed amounted to 136 copies. Validity and reliability test results are valid and reliable. Hypothesis testing provides results that simultaneously show the influence of the three variables studied proved to significantly affect the dependent variable of customer displacement. These results indicate that the ups and downs of customer movements at the Mitrakom Yogyakarta trading business shop does not depend on the ups and downs of satisfaction levels, transfer hurdles and complaints obtained by customers. The coefficient of determination (adjusted rsquare) is obtained by 0.630 which indicates that 63% of customer transfers can be explained by its independent variables and the remaining 37% is explained by other factors outside the variables not included in this study. Furthermore, the results of research through statistical analysis have proven the truth of the four hypotheses in this study. Keywords: Satisfaction, transfer barriers, complaints and customer transfers
Co-Authors -, Mardianto Aftoni Sutanto Fikri, Muhammad Ali Purwoko Purwoko Rumanjaya, Alfredi Salamatun Asakdiyah, Salamatun Setiawan, Zunan