Garuda - Garba Rujukan Digital

Sawiji, Bekti

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Author-ID : 1237587

Education Languange, Linguistic, Communication & Media Mathematics Other

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Social Media Management in Enhancing Educational Institutions' Reputation (A Multi-Case Study at SMK Muhammadiyah Lumajang and MAN Lumajang) Sawiji, Bekti; Maimun, Agus; Susilawati, Samsul
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 10, No 4 (2024): December
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i4.13489

This research aims to analyze and discover the design, implementation, and results of social media in building the reputation of educational institutions. The approach used in this study is qualitative with a case study method using a multicase design. The study focuses on two case studies: SMK Muhammadiyah Lumajang and MAN Lumajang, both of which are renowned educational institutions in Indonesia with a commitment to optimizing social media. Data collection techniques employed include in-depth interviews, documentation, and observation. The data analysis method used is constant comparison. The technique for ensuring data validity include credibility, transferability, dependability, and confirmability. The results of this research are as follows: First, the design of social media to enhance the reputation of educational institutions consists of four managerial processes: (1) Identification of Core Resources and Supporting Resources, (2) Formulation of Goals and Objectives, (3) Selection of Social Media Platforms, and (4) Task Force Team. Second, the implementation of social media design includes activities such as: (1) Content Formulation, (2) Broadcast and Q&A, (3) Collaboration with Internal and External Human Resources of the Institution, (4) Control through System Control, Leadership Control, and Social Control approaches, and (5) Development of Platform Types, Expanding Audience Segments, Updating Strategies, and Revitalizing Social Media Orientation. Third, the outcomes and impact of social media include: Quantitative results manifested as an increase in new student admissions, and qualitative impact in the form of a New Work Culture and Institutional Engagement.

Social Media Management in Enhancing Educational Institutions' Reputation (A Multi-Case Study at SMK Muhammadiyah Lumajang and MAN Lumajang) Sawiji, Bekti; Maimun, Agus; Susilawati, Samsul
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 4 (2024): December
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i4.13489

This research aims to analyze and discover the design, implementation, and results of social media in building the reputation of educational institutions. The approach used in this study is qualitative with a case study method using a multicase design. The study focuses on two case studies: SMK Muhammadiyah Lumajang and MAN Lumajang, both of which are renowned educational institutions in Indonesia with a commitment to optimizing social media. Data collection techniques employed include in-depth interviews, documentation, and observation. The data analysis method used is constant comparison. The technique for ensuring data validity include credibility, transferability, dependability, and confirmability. The results of this research are as follows: First, the design of social media to enhance the reputation of educational institutions consists of four managerial processes: (1) Identification of Core Resources and Supporting Resources, (2) Formulation of Goals and Objectives, (3) Selection of Social Media Platforms, and (4) Task Force Team. Second, the implementation of social media design includes activities such as: (1) Content Formulation, (2) Broadcast and Q&A, (3) Collaboration with Internal and External Human Resources of the Institution, (4) Control through System Control, Leadership Control, and Social Control approaches, and (5) Development of Platform Types, Expanding Audience Segments, Updating Strategies, and Revitalizing Social Media Orientation. Third, the outcomes and impact of social media include: Quantitative results manifested as an increase in new student admissions, and qualitative impact in the form of a New Work Culture and Institutional Engagement.

POWERFUL TOOLS FOR TEACHING AND LEARNING: DIGITAL STORYTELLING Sawiji, Bekti
English Education:Journal of English Teaching and Research Vol 1 No 2 (2016): English Education
Publisher : Universitas Nusantara PGRI Kediri

Digital storytelling is the telling of stories using computer-based tools to tell stories. It combines the art of telling stories with a variety of multimedia, including graphics, audio, video, and Web publishing. In the field of education, teachers and their students, from early childhood classrooms through graduate school, are using digital storytelling in many different content areas and across a wide range of grade levels. The purpose of this article is to explain the way how the digital storytelling can be created. There are five steps in creating digital storytelling in this workshop. 1. Determine Topic and Write a Script, 2. Collect Digital Resources, 3. Select Content and Develop a Storyboard, 4. Import, Record, Finalize, and 5. Share, Teach, Improve. It is expected that after having completed reading this article, the readers can create their own digital storytelling for educational use. Key Words: Digital Storytelling, Computer Based Tools

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