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All Journal International Journal of Social Science and Business IIJSE Semeru Jurnal Pengabdian Masyarakat
Isnaeni, Fajar
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Quality Reliability Service Towards Student Satisfaction Isnaeni, Fajar; Widagdo, Suwignyo; Supardi, Supardi
International Journal of Social Science and Business Vol 3, No 4 (2019)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.134 KB) | DOI: 10.23887/ijssb.v3i4.21401

Abstract

This study aims to examine and analyze the simultaneous effect of service quality on student satisfaction, test and analyze the partial effect of service quality on student satisfaction, test and analyze variables that have a dominant influence on student satisfaction. This research method uses multiple linear regression analysis which is used to determine how much influence the independent (independent) variables, namely Tangible, Reliability, Responsiveness, Assurance, Empathy on the dependent variable is student satisfaction. Research site is at STES Ihya 'Ulumiddin Banyuwangi. The study took a sample of 39 people. While the results of this study can be drawn as follows, the variables Tangible, Reliability, Responsiveness, Assurance and Emphaty simultaneously affect student satisfaction. The partial test of the Reliability variable, Responsiveness, Assurance and Emphaty is positive, but the Tangible variable is negative. Reliability variables are variables that have a dominant and significant influence on student satisfaction.
The Influence of Sharia Values and Service Quality on Customer Loyalty with Customer Satisfaction as a Moderating Variable in the E-Commerce Industry Isnaeni, Fajar; Hwihanus, Hwihanus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5264

Abstract

This study investigates the relationship between Sharia values, service quality, customer satisfaction, and customer loyalty in the context of e-commerce. Data was collected from 117 e-commerce customers through an online questionnaire. The analytical method used was Structural Equation Modeling (SEM) with the Smart PLS software. The results of the study indicate that Sharia values do not have a direct impact on customer loyalty but have a significant positive impact on customer satisfaction. Meanwhile, service quality does not have a direct effect on customer loyalty but has a strong influence on customer satisfaction. The findings also indicate that customer satisfaction significantly mediates the relationship between service quality and customer loyalty. These findings imply that e-commerce companies should improve service quality to enhance customer satisfaction, which in turn can strengthen e-commerce customer loyalty.
STRATEGI BRANDING DIGITAL UNTUK DESA WISATA DI BANYUWANGI BERBASIS PENDEKATAN PARTISIPATIF DAN INOVASI LOKAL Isnaeni, Fajar; Yucha, Nikma
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 1 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i1.1548

Abstract

TStrengthening the digital capacity of tourism villages is a strategic need in increasing the competitiveness of local tourism in the digital era. This article aims to formulate a participatory digital branding strategy and local innovation in Banyuwangi tourism villages. Using a descriptive qualitative approach with a participatory method, data was collected through interviews, FGDs, and direct observation of tourism village actors, Pokdarwis, and local MSME actors. The results show that digital training and mentoring have succeeded in improving the community's ability to create promotional content, compile cultural narratives, and manage village social media independently. This strategy contributes to the theory of community empowerment and locally-based tourism, as well as opens up space for model replication for other tourist villages. The conclusion of this activity emphasizes the importance of synergy between technology, culture, and community participation in building strong village tourism destination branding.
Co-Authors - Hwihanus Supardi Supardi Suwignyo Widagdo Yucha, Nikma