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All Journal Jurnal Representamen Adimas : Jurnal Pengabdian Kepada Masyarakat Business and Finance Journal Review of Management and Entrepreneurship Jurnal Pengabdian kepada Masyarakat Nusantara Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Pariwisata dan Perhotelan STREAMING Business Journal
Susanto, Hendro
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Tinjauan Skala Ukuran Perusahaan terhadap Perilaku Entrepreneurial Marketing serta kaitanya dengan Dominasi Dimensi Opportunity dan Growth Orientation Utami, Christina Whidya; Susanto, Hendro
Jurnal Bisnis dan Keuangan Vol 4 No 2 (2019): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v4i2.1365

Abstract

This study aims to bridge the gap in the literature by examining the dimensions of Growth Orientation, Opportunity Orientation, Total customer focus dimensions, Value creation Networking, Informal Market Analysis, Closness to The Market on large and small company scale related to Entrepreneurial Marketing (EM) behavior. Thus the objectives to be developed in this study are: analyze how EM behavior in small companies compared to large companies? The dimensions of whether in entrepreneurial marketing are dominant in the context of small and large scale companies. The questionnaire was aimed at a national sample of 406 business owners in Indonesia, spread in 8 provinces. Small companies are defined as companies that employ at least 9 fewer full-time employees other than their owners, while large companies are companies that employ more than 9 full-time employees other than their owners. Snowball sampling is used to determine the selected respondent. The results showed that there are differences in entrepreneurial marketing behavior between large companies and small companies, where small scale companies have lower entrepreneurial marketing behavior compared to large scale companies. For small scale companies, it shows that opportunity orientation is the most dominant dimension, whereas in large scale companies it shows that growth orientation is the most dominant dimension.
Analisis Penyerapan Aspirasi Masyarakat Melalui Kegiatan Kunjungan Kerja: Studi pada Masyarakat Provinsi Sumatera Utara (SUMUT 1) Susanto, Hendro; Ernungtyas, Niken Febrina; Prisanto, Guntur Freddy; Afriani, Anindita Lintangdesi
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5124

Abstract

The working visit or recess of the DPR RI is carried out to realize the aspirations of the right people on target to achieve political goals. This activity is also inseparable from the things considering that it follows local government policies and the DPRD to be said to be a successful activity. The purpose of this study was to analyze the aspiration absorption strategy through recess activities. This research method uses a qualitative-descriptive approach with in-depth interviews with three informants, namely members of the Indonesian Parliament and representatives of the electoral district of North Sumatra 1. The study results state that the strategy for absorbing people's aspirations is carried out through various forms of aspiration by involving community groups. The main structure of a method for capturing aspirations is through face-to-face dialogue with communities. People's aspirations were complete when they had felt the benefits directly. Keywords: community aspirations, political communication, recess, communication strategy
PUSPENERBAL ENTREPRENEURSHIP PROGRAM MEMBANGUN MINDSET ENTREPRENEURSHIP UNTUK KEMANDIRIAN FINANSIAL PASCA PURNATUGAS Bramantyo, Paskalis Dio; Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Susanto, Hendro; Teguh, Monika
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v6i2.4082

Abstract

Transformasi SDM pertahanan ditubuh TNI menuntut pengelolaan SDM secara professional baik dari awal karir hingga menjelang masa purna tugas. Dalam perspektif yang lebih khusus pendekatan human capital pada komponen utama sistem pertahanan dapat dilihat dari aspek adanya human capital capabilities (kapabilitas kemampuan prajurit) harus dimiliki oleh setiap personel dalam rangka mendukung tugas pokoknya sebagai sebuah kemampuan maksimal manusia dalam organisasi termasuk dalam kesatuan Puspenerbal (Pusat Penerbangan Angkatan Laut) Indonesia. Universitas Ciputra melalui program pembinaan bertajuk Puspenerbal entrepreneurship program telah berhasil memberikan jawaban atas tantangan tersebut dengan memberikan pelatihan pada para prajurit TNI AL yang mempersiapkan masa purna tugas. Tujuan program tersebut adalah untuk meningkatkan kompetensi berwirausaha purnawirawan TNI AL yang mendekati masa pensiun dan mengembangkan ide bisnis untuk membangun kemandirian finansial pada masa purna tugas.
Analisis Minat Penggunaan Platform Merdeka Mengajar Dengan Sikap Guru SMP XYZ Bekasi Sebagai Variabel Intervening Setyaningrum, Prima; Susanto, Hendro
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4359

Abstract

Platform Merdeka Mengajar (PMM) was created to help teachers understand the kurikulum merdeka, implement the kurikulum merdeka and develop teacher competency. The research aims to analyze interest in using PMM. This research uses the Technology Acceptance Model and Theory of Planned Behavior approach. The research population was XYZ Bekasi Middle School teachers who used PMM. Data analysis using SmartPLS 3.2.9. The research results show that the perceived usefulness and perceived convenience of PMM will have a positive and significant effect on attitudes towards using PMM; perceived usefulness of PMM has a direct positive and significant effect on interest in using PMM; Perceived usefulness of PMM will not influence attitudes towards using PMM through the attitude variable; the perceived ease of PMM has a direct effect on interest in using PMM; The perceived ease of PMM will have a positive and significant effect on attitudes towards using PMM through the attitude variable; and namely the attitude of PMM users will have a positive and significant effect on interest in using PMM.
Analisis Minat Guru dalam Mengadopsi LMS Sokrates di SMP dan SMA-K Strada Tangerang Liniarti, Tri; Susanto, Hendro
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4361

Abstract

This study aims to analyze teachers' interest in adopting Socrates LMS using TAM. Data were collected through pretest, interviews, and online surveys on 123 junior high and senior high school teachers at Strada schools and hypothesis testing was processed using SmartPLS 4.0. The results showed that perceived ease had a positive and significant effect on perceived usefulness, while perceived ease and perceived usefulness had a positive effect on teachers' attitudes in using Socrates LMS. Perceived usefulness had a positive and significant effect on teachers' interest, while perceived ease did not have an effect on teachers' interest in using Socrates LMS. Teachers' attitudes toward Socrates LMS had a positive and significant effect on teachers' interest. In addition, perceived ease and perceived usefulness had a positive and significant effect on interest in using mediated by teachers' attitudes toward Socrates LMS. This study provides implications for the Strada Association to be able to set strategies to build user trust so as to foster interest in using Socrates LMS.
Pengaruh Website Information Dan Brand Awareness Melalui Minat Orang Tua Dalam Memilih Sekolah DI SDSC Bare, Maria Magdalena; Susanto, Hendro
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4357

Abstract

The aim of this research is to analyze the influence of school websites and brand awareness in influencing parents' decisions in choosing an elementary school at SDSC. The research population was respondents who were parents of students at SDSC, collecting 534 respondents. The data collection method is quantitative with descriptive analysis techniques and inferential analysis. The research results show that information on the website and brand awareness have a positive and significant effect on interest, meaning that the information presented on the SDSC school website has a large and significant impact in attracting interest in choosing an elementary school.
Building Canvas Strategy for Integrated Tourism Area and Benchmark: Blue Ocean Strategy Approach Utami, Christina Whidya; Susanto, Hendro; Septina, Fanny; Pujirahayu, Yoseva Maria; Razak, Muhammad Nurdin
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1615

Abstract

This research aims to identify tourism factors that should be eliminate, reduce, raise, and create (ERRC) to indicate the characteristics of Blue Ocean Strategy (BOS) in order to revitalize the development of Kenjeran tourism area, Surabaya by taking into account aspects of education, local economic improvement, and environmental conservation. The research methodology is based on descriptive approach through analyzing the strength, weakness, opportunities, and threats (SWOT) to find the key success factor, the industry benchmarks, and the tourism market agents in order to understand the ERRC and to set a canvas strategy. The result shows that Revitalization is done by; Eliminating Aspect of Sustainable Environment including environmental pollution, abrasion, and unregulated zone. Reducing Aspect of Attractions, including: a shift in local culture and focus on shopping area. Factors that should be raise is Aspect of Accessibility and Empowerment, including: tourism facilities, and community capacity development. whereasWhereas elements that should be created are included in Aspect of Tourism Industry, including pattern of partnership and community development. The novelties of this research is using Blue Ocean Strategy via a 4-step approach: Eliminate, Reduce, Raise, and Create (ERRC) to revitalize an integrated tourist area. Keywords: Eliminate; Reduce; Raise and Create (ERRC); canvas strategy; Blue Ocean Strategy.
Menavigasi Kompleksitas: Strategi Untuk Mencapai Target Produksi Overburden - Pembelajaran Dari PT.XYZ Wijaya, Hendra; Susanto, Hendro
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4535

Abstract

Penelitian ini menyelidiki strategi pencapaian target produksi overburden pada kontraktor pertambangan batubara, PT XYZ. perusahaan ini menghadapi tantangan dalam mencapai target produksi overburden di salah satu lokasi operasionalnya. Penelitian ini mengadopsi pendekatan kualitatif, menggunakan metode observasi dan wawancara mendalam dengan informan dengan kualifikasi khusus dan berbagai latar belakang di industri pertambangan. Pendekatan strategis dalam penelitian ini mengikuti kerangka konsep Fred David, dengan tujuan membantu mengukur ulang strategi perusahaan untuk mencapai target produksinya. Melalui metode pengumpulan data kualitatif, termasuk observasi dan wawancara mendalam, penelitian ini mengeksplorasi nuansa tantangan produksi overburden. Perspektif informan, mulai dari peran manajerial hingga keahlian teknis, memberikan wawasan berharga tentang kompleksitas industri pertambangan. Dengan menggunakan teknik analisis kualitatif, penelitian ini berhasil mengidentifikasi faktor-faktor kunci yang berkontribusi pada ketidakcapaian target produksi overburden. Hasil penelitian ini memberikan rekomendasi yang diimplementasikan untuk PT XYZ untuk mengatur ulang strateginya, mengatasi ketidakefisienan operasional, dan pada akhirnya meningkatkan kemampuannya mencapai target produksi overburden.
Strategi Penguatan UMKM Bakso Sapi Dahsyat dalam Persaingan Pasar Lokal Tanumihardjo, Sandra; Natasya, Rachel; Putri, Kelly; Setiawan, Budi; Susanto, Hendro
Jurnal Pariwisata dan Perhotelan Vol. 2 No. 3 (2025): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjpp.v2i3.4175

Abstract

Peran strategis UMKM sangat penting dalam menunjang perkembangan ekonomi lokal dan membuka peluang kerja di Indonesia. Penelitian ini bertujuan untuk menganalisis strategi pendampingan yang diterapkan pada UMKM kuliner Bakso Sapi Dahsyat di Gading Serpong, khususnya dalam aspek manajerial, pemasaran digital, inovasi produk, dan legalitas usaha. Pendekatan kualitatif dengan metode studi kasus digunakan dalam penelitian ini, melalui wawancara mendalam dan observasi langsung. Hasil penelitian menunjukkan bahwa pendampingan yang terstruktur mampu meningkatkan brand awareness, memperkuat pemasaran digital, serta meningkatkan efisiensi manajerial dan kualitas produk. Penggunaan media sosial, pengembangan visual promosi, serta pelatihan keuangan dasar menjadi faktor kunci dalam memperkuat daya saing Bakso Sapi Dahsyat di pasar lokal.
Monitoring Penyu sebagai Upaya dalam Pengelolaan KKP3K Paloh Kalimantan Barat Safitri, Ikha; Yuliono, Agus; Susanto, Hendro; Zulfian
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kawasan Konservasi Pesisir dan Pulau-Pulau Kecil (KKP3K) Paloh merupakan salah satu kawasan konservasi di Kalimantan Barat dengan target utama konservasi yaitu penyu untuk perlindungan penuh habitat peneluran dan alur migrasi penyu. Jenis penyu yang banyak ditemukan yaitu penyu hijau (Chelonia mydas) dengan status konservasi terancam punah dan masuk ke dalam appendix I. Hingga saat ini, dalam pengelolaan KKP3K Paloh masih banyak dihadapkan dengan permasalahan dan tantangan. Permasalahan utama yaitu eksploitasi telur penyu, yang disebabkan karena masih rendahnya kesadartahuan masyarakat terhadap pemanfaatan sumberdaya alam secara berkelanjutan. Hal ini terjadi karena masih adanya permintaan telur penyu di pasar, masih adanya kesalahan persepsi masyarakat terhadap manfaat telur penyu, kurangnya jumlah SDM yang melakukan patroli/pengawasan, serta masih lemahnya penegakan hukum terhadap pelanggaran yang terjadi. Oleh karena itu, diperlukan tindakan nyata secara kolaboratif dari para pemangku kepentingan. Kegiatan monitoring penyu di Pantai Sungai Belacan, Desa Sebubus merupakan salah satu upaya dalam mendukung pengelolaan KKP3K Paloh, Kabupaten Sambas, Kalimantan Barat.
Co-Authors Afriani, Anindita Lintangdesi Bare, Maria Magdalena Bramantyo, Paskalis Dio Budi Setiawan Christina Whidya Utami Ernungtyas, Niken Febrina Fanny Septina Hendra Wijaya Ikha Safitri Monika Teguh Natasya, Rachel Prisanto, Guntur Freddy Pujirahayu, Yoseva Maria Putri, Kelly Razak, Muhammad Nurdin Setyaningrum, Prima Tanumihardjo, Sandra Tri Liniarti Yoseva Maria Pujirahayu Sumaji Yuliono, Agus Zulfian