Article Per Year (5 Year)
p-Index From 2020 - 2025
2.81
P-Index
This Author published in this journals
All Journal Channel : Jurnal Komunikasi Nomosleca Jurnal Representamen Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Semiotika: Jurnal Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Tuturlogi: Journal of Southeast Asian Communication Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Pengabdian kepada Masyarakat Nusantara GUYUB: Journal of Community Engagement Scriptura : Jurnal Ilmiah Jurnal Indonesia Sosial Teknologi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) ARIMA : Jurnal Sosial Dan Humaniora
Afriani, Anindita Lintangdesi
Universitas Pembangunan Nasional Veteran Jakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
KOMUNIKASI POLITIK “RASA” ALA JOKOWI DALAM MERESPON POLITIK SENTIMEN Afriadi, Afriadi; Prisanto, Guntur Freddy; Ernungtyas, Niken Febrina; Irwansyah, Irwansyah; Afriani, Anindita Lintangdesi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 18, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.539 KB) | DOI: 10.32509/wacana.v18i2.928

Abstract

Politik sentimen dieksploitasi secara massif oleh kelompok Populisme Islam dalam menyerang Presiden Joko Widodo. Isu-isu yang dipergunakan seperti Jokowi anti-Islam, antek-asing, pro-PKI, diskriminalisasi ulama dan sebagainya diharapkan bisa menciptakan kebencian kepada Presiden Jokowi. Penelitian ini bertujuan untuk melihat pandangan Jokowi terhadap politik sentimen tersebut dan bagaimana dia meresponnya. Metode penelitian yang digunakan adalah kualitatif-deskriptif. Hasil penelitian menemukan bahwa Presiden Jokowi secara personal tidak terganggu secara psikologis oleh politik sentimen tersebut, tetapi dia memandang sebagai isu yang perlu direspon karena politik sentimen berimplikasi negatif terhadap keharmonisan hidup berbangsa dan bernegara. Jokowi lebih fokus menggunakan pendekatan komunikasi politik ?RASA? dalam merespon politik sentimen yang menurutnya juga adalah permainan rasa. Adapun politik komunikasi rasa yang dilakukan bertumpu pada kekuatan personal yang meliputi friendly, santun, dan merakyat.
“Politik Tanpa Mahar”: Semiotika Jargon Komunikasi Partai Nasional Demokrat di Era Demokrasi Biaya Tinggi Sahroni, Ahmad; Prisanto, Guntur Freddy; Ernungtyas, Niken Febrina; Irwansyah, Irwansyah; Afriani, Anindita Lintangdesi
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 2 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i2.1818

Abstract

Abstrak. Saat ini, uang telah menjadi darah bagi kehidupan partai politik. Di tengah persepsi masyarakat bahwa partai politik adalah entitas yang tidak dapat dipisahkan dari uang, Partai Nasional Demokrat (Partai Nasdem) meluncurkan jargon “Politik Tanpa Mahar”. Maksudnya, seseorang yang dicalonkan menjadi kepala daerah atau anggota legislatif tidak perlu mengeluarkan biaya apapun kepada partai dalam proses pencalonannya. Penelitian ini mengkaji bagaimana proses jargon tersebut dirumuskan pada tingkat internal partai, bagaimana dampaknya terhadap para kandidat yang diajukan partai ketika mereka melakukan komunikasi politik, serta bagaimana publik mempersepsikan jargon tersebut dan relasinya dengan penilaian terhadap Partai Nasdem. Penelitian ini menggunakan pendekatan kualitatif dengan metode semiotika Roland Barthes. Hasil penelitian mengungkapkan, pertama, jargon ini sendiri terlahir atas dasar kendala dari politik di Indonesia yang menggugurkan orang-orang baik dan berintegritas. Dengan diberlakukannya jargon, yang juga diartikan sebagai kebijakan, Nasdem turut berkontribusi dalam pengentasan korupsi di pihak internal. Kedua, diusungnya jargon ini menyebabkan beberapa calon legislatif, untuk berpindah ke partai Nasdem sebagai modal untuk kepentingan menaikkan suara publik. Terakhir, masyarakat menilai bahwa jargon ini cukup realistis dan sesuai dengan visi misi partai Nasdem sehingga memberikan citra yang positif di mata masyarakat. Kata kunci: Jargon, Komunikasi politik, Partai politik, Persepsi masyarakat, Semiotika Abstract. Money has become the blood for the lives of political parties nowadays. Amid public perception that political parties are entities that cannot be separated from money, the Democratic National Party (Nasdem Party) launched the jargon "Politik Tanpa Mahar". That is, a person who is nominated to be a regional head or a member of the legislature does not need to pay any costs to the party in the nomination process. This study examines how the jargon process was formulated at the internal party level, how the impact on candidates proposed by the party when they conducted political communication, and how the public perceives the jargon and its relation to the assessment of the Nasdem Party. This study uses a qualitative approach with the Roland Barthes semiotic method. The results of the study revealed, first, this jargon itself was born based on the constraints of politics in Indonesia which abort people with good and integrity. With the enactment of jargon, which is also interpreted as a policy, Nasdem also contributed to the eradication of corruption on the internal side. Secondly, the promotion of this jargon caused several legislative candidates to move to the Nasdem party as capital in the interests of raising public votes. Finally, the community considered that this jargon was quite realistic and under the vision and mission of the Nasdem party to provide a positive image in the eyes of the community. Keywords: Jargon, Political communication, Political parties, Community perception, Semiotics
Analisis Penyerapan Aspirasi Masyarakat Melalui Kegiatan Kunjungan Kerja: Studi pada Masyarakat Provinsi Sumatera Utara (SUMUT 1) Susanto, Hendro; Ernungtyas, Niken Febrina; Prisanto, Guntur Freddy; Afriani, Anindita Lintangdesi
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5124

Abstract

The working visit or recess of the DPR RI is carried out to realize the aspirations of the right people on target to achieve political goals. This activity is also inseparable from the things considering that it follows local government policies and the DPRD to be said to be a successful activity. The purpose of this study was to analyze the aspiration absorption strategy through recess activities. This research method uses a qualitative-descriptive approach with in-depth interviews with three informants, namely members of the Indonesian Parliament and representatives of the electoral district of North Sumatra 1. The study results state that the strategy for absorbing people's aspirations is carried out through various forms of aspiration by involving community groups. The main structure of a method for capturing aspirations is through face-to-face dialogue with communities. People's aspirations were complete when they had felt the benefits directly. Keywords: community aspirations, political communication, recess, communication strategy
The Influence of E-WOM and Celebrity Endorser on Instagram on Ortuseight Shoes Purchase Decisions Anindita Lintangdesi Afriani; Dwi Indah Kinanti
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 3 (2021): JCommsci Vol 4 No 3 2021
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i3.146

Abstract

The development of technology and information is increasingly advanced and rapid, making it easy for people to access the internet looking for various kinds of information. One source of information that is often accessed is social media, especially social media Instagram. The rise of the user's social media especially instagram provides opportunities that can be exploited for employers to do digital marketing, as did Ortuseight. Ortuseight is a local brand that was founded in 2018, with a focus on selling futsal and football shoes. Ortuseight promotes its products through e-wom which utilizes Instagram media and uses celebrity endorsers to give trust to consumers. The purpose of this study is analyze the influence of e-wom and celebrity endorsers on purchasing decisions shoes Ortuseight. This research method uses a quantitative approach, with multiple linear regression analysis techniques. Data collection for distributing questionnaires via google form to 50 people who have purchased  Ortuseight shoes. The results of this study include: 1) e-wom partially has a significant effect on purchasing decisions; 2) celebrity endorsers partially do not affect purchasing decisions; 3) electronic word of mouth and celebrity endorser simultaneously have a positive and significant effect on purchasing decisions. This research concludes that simultaneously the e-wom and celebrity endorser variables have a positive and significant effect on purchasing decisions. However, a partially e-wom variable has a positive and significant influence on purchasing decisions.   Keywords: e-wom, celebrity endorser, purchase decision, ortuseight.
Teenagers' Motive in Cyberbullying Against Micro-Celebrities on Social Media Afrania Annastri; Medo Maulianza; Anindita Lintangdesi Afriani; Nur Asni Gani
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.19429

Abstract

Cyberbullying is a form of social media abuse most often carried out by teenagers because there are no specific requirements to examine how to use social media. Uniquely, the impact of cyberbullying in Indonesia can make victims viral and famous categorized as Micro-Celebrities. Micro-Celebrities are the ones famous for their content broadcasted through social media. This research aims to explain teenagers' motives in doing cyberbullying against Micro-Celebrities through social media. The research method used is descriptive qualitative with a phenomenology approach. Data is collected through in-depth interviews with female teenage informants 15 – 17 years of age. The research was conducted at SMAN 4, Bekasi City, located in a suburban area where most teenagers are heavy social media users. Summary of research result shows that teenagers’ motives to do cyberbullying against Micro-Celebrities are: (1) feeling dislike of micro-celebrities personality; (2) intending to insinuate with unethical negative comments; (3) feeling envious and intending to incite; (4) feeling that micro-celebrities do not deserve popularity when compared to macro-celebrities. Cyberbullying by teenagers against micro-celebrities is in the form of negative comments in the comments column. These micro-celebrities are being bullied because they are considered to have gained popularity by spreading harmful content. Teenagers disagree with celebrities who are instantly famous because it is very unfair to celebrities who have creations and positively benefit society.
Dari Hegemonic Party ke Market Oriented Party: Studi tentang Political Marketing Partai Golkar Arsad Idrus; Niken Febrina Ernungtyas; Anindita Lintangdesi Afriani; Guntur Freddy Prisanto
Expose: Jurnal Ilmu Komunikasi Vol 3, No 2 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v3i2.1285

Abstract

Abstract The Golkar Party is a party with a big name in Indonesia with a dominant political power in its heyday of 32 years. Golkar's most significant strength was that it was often the object of news in the mass media because it was considered to represent the government. However, since Reformasi, Golkar was faced with a reality that made Golkar have to re-adapt and develop a new strategy in political communication. This research aims to identify the political system, especially in terms of political communication management and political marketing used by the Golkar Party. The research method used a descriptive-analytical qualitative approach obtained through in-depth interviews with three informants selected purposively according to the research needs. The research results explain that, first, Golkar political communication uses a new paradigm of socialization strategy applied in various significant events and activities and training for cadres and members. Second, the Golkar party's political marketing is through a market-oriented party approach that adapts political products to the needs of society. Keywords: Political communication, Political marketing, Golkar Party Abstrak Partai Golkar merupakan partai dengan nama besar di Indonesia dengan kekuatan politik yang dominan pada masa kejayaan mencapai 32 tahun. Kekuatan terbesar Golkar di masa itu adalah sering menjadi objek pemberitaan di media massa karena dianggap mewakili pemerintah. Namun, semenjak Reformasi, Golkar dihadapkan pada kenyataan yang membuat Golkar harus kembali beradaptasi dan membangun strategi baru dalam komunikasi politik. Tujuan penelitian ini adalah untuk mengidentifikasi sistem politik terutama dari sisi manajemen komunikasi politik dan penerapan marketing politik yang digunakan oleh partai Golkar. Metode penelitian menggunakan pendekatan kualitatif desktriptif-analitis yang didapatkan melalui hasil wawancara mendalam dengan tiga informan yang dipilih secara purposive sesuai dengan kebutuhan penelitian. Hasil penelitian menjelaskan bahwa, pertama komunikasi politik Golkar menggunakan strategi sosialisasi paradigma baru yang diterapkan dalam berbagai acara dan kegiatan besar, serta pelatihan-pelatihan kader dan anggota. Kedua, adapaun pemasaran politik yang digunakan partai Golkar adalah melalui pendekatan market-oriented party yang menyesuaikan produk-produk politik dengan kebutuhan masyarakat. Kata Kunci: Komunikasi politik, Marketing politik, Partai Golkar
e-Wom Jamu pada Konsumen Milenials (Studi Eksplanatif Brand Image dan Purchase Intention pada Produk Jamu Indoherbal) Gatot Sugih Budiono; Niken Febrina Ernungtyas; Guntur Freddy Prisanto; Irwansyah Irwansyah; Anindita Lintangdesi Afriani
Jurnal Nomosleca Vol 6, No 2 (2020): Oktober 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i2.4024

Abstract

Marketing of products and services is becoming faster with the support of internet technology. This is realized by the company of Asraza Indoherbal, one of the Indonesian herbal medicine producers that conduct online marketing through social media Facebook and also websites. This company has realized the importance of creating a brand image and online marketing that can increase the buying interest of potential consumers. This study aims to analyze the effect of E-WOM on Brand Image of Asraza Indoherbal, the effect of E-WOM on Purchase Intention Asraza Indoherbal, and the influence of Brand Image Asraza Indoherbal on Millennial generation Purchase Intention. This research was conducted using a survey aimed at 100 respondents of the millennial generation scattered in several cities in Indonesia. The results revealed that there was an influence of e-WOM on brand image, there was no effect of e-WOM on purchase intention, and there was an effect of brand image on purchase intention. Keywords: e-WOM, Brand Image, Purchase Intention, Social Media, Millennial    
Pengaruh Media Online Reviews terhadap Keputusan Menonton Film Anindita Lintangdesi Afriani; Dede Suprayitno; Nuril Ashivah Misbah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i1.7573

Abstract

AbstrakFilm menjadi kebutuhan rekreasi yang paling diminati. Dalam proses menentukan film apa yang akan ditonton, seseorang akan mencari informasi melalui media, terutama media daring. Media daring dapat memberikan manfaat beragam, salah satunya adalah sebagai media untuk memberikan penilaian dan penjelasan atau ulasan tentang film yang disebut dengan movie review. Media daring yang diteliti dalam penelitian ini adalah situs web dan media sosial Twitter yang sering memberikan ulasan film. Penelitian ini bertujuan untuk mengidentifikasi pengaruh online review terhadap keputusan menonton film dan mengidentifikasi perbedaan media online review yang digunakan sebagai sumber pengambilan keputusan menonton film. Metode penelitian dilakukan secara kuantitatif melalui penyebaran kuesioner secara online terhadap 115 responden yang mengikuti akun Twitter movie review. Hasil penelitian adalah online review berpengaruh positif dan signifikan terhadap keputusan menonton. Selain itu, online review melalui situs web lebih dipercaya sebagai sumber informasi serta memiliki pengaruh yang kuat terhadap keputusan menonton individu. Kata kunci: Keputusan menonton, Online review, Situs web, Twitter AbstractMovies are the most popular recreational needs. In determining what movie to watch, someone will look for information through the media, especially online media. Online media can provide various benefits, one of which is as a medium for providing assessments and explanations or reviews about movies called movie reviews. The online media examined in this study are websites and Twitter social media that often provide movie reviews. This study aims to identify the effect of online reviews on movie viewing decisions and identify differences in online review media used as a source of movie viewing decisions. The research method was conducted quantitatively by distributing online questionnaires to 115 respondents who followed the Twitter movie review account. The result of the study is that online reviews have a positive and significant effect on viewing decisions. In addition, online reviews through websites are more trusted as a source of information and strongly influence individual viewing decisions. Keywords: Viewing decision, Online review, Website, Twitter
KOMUNIKASI POLITIK RASA ALA JOKOWI DALAM MERESPON POLITIK SENTIMEN Afriadi Afriadi; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Anindita Lintangdesi Afriani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 18, No. 2 December 2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i2.928

Abstract

Politik sentimen dieksploitasi secara massif oleh kelompok Populisme Islam dalam menyerang Presiden Joko Widodo. Isu-isu yang dipergunakan seperti Jokowi anti-Islam, antek-asing, pro-PKI, diskriminalisasi ulama dan sebagainya diharapkan bisa menciptakan kebencian kepada Presiden Jokowi. Penelitian ini bertujuan untuk melihat pandangan Jokowi terhadap politik sentimen tersebut dan bagaimana dia meresponnya. Metode penelitian yang digunakan adalah kualitatif-deskriptif. Hasil penelitian menemukan bahwa Presiden Jokowi secara personal tidak terganggu secara psikologis oleh politik sentimen tersebut, tetapi dia memandang sebagai isu yang perlu direspon karena politik sentimen berimplikasi negatif terhadap keharmonisan hidup berbangsa dan bernegara. Jokowi lebih fokus menggunakan pendekatan komunikasi politik RASA dalam merespon politik sentimen yang menurutnya juga adalah permainan rasa. Adapun politik komunikasi rasa yang dilakukan bertumpu pada kekuatan personal yang meliputi friendly, santun, dan merakyat.
PENGARUH TAYANGAN WORLD SUPERBIKE MANDALIKA DIYOUTUBE CHANNEL WORLDSBK TERHADAP MINAT MENONTON Fichri Malik Santosa; Anindita Lintangdesi Afriani
ARIMA : Jurnal Sosial Dan Humaniora Vol. 1 No. 3 (2024): Februari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/arima.v1i3.933

Abstract

Penyampaian informasi saat ini sudah bertumbuh dengan cepat, sehingga menyebabkan mudahnya akses hiburan yang dapat berbentuk tulisan, gambar maupun video. Mudahnya akses tersebut tidak luput dari berkembangnya internet yang saat ini telah menjadi momentum awal pertumbuhan revolusi industri pengembangan media yaitu media sosial, salah satunya channel Youtube olahraga balap motor yaitu WorldSBK yang saat ini telah memiliki 315 ribu subscriber. Tujuan penelitian ini ialah untuk menguji seberapa besar pengaruh tayangan World Superbike Mandalika di Channel Youtube WorldSBK terhadap minat menonton. Penelitian ini akan menjawab bagaimana pengaruh tayangan World Superbike Mandalika di Youtube Channel WorldSBK terhadap minat menonton subscriber. Pendekatan penelitian yang digunakan ialah penelitian kuantitatif. Hasil penelitian yang dilakukan pada 100 orang subscriber WorldSBK dan sudah pernah menonton tayangan WorldSBK Mandalika. Sedangkan untuk penarikan sampel penelitian menggunakan teknik Convenience Sampling, setelah itu dilakukanya interpretasi dan analisis data dengan menggunakan SPSS . Teknik analisis data yang dipergunakan ialah regresi linier sederhana sedangkan teknik keabsahan data terhadap validitas data penelitian menggunakan pearson product moment sedangkan pada uji reliabilitas memanfaatkan Cronbach Alpha. Teori yang digunakan pada penelitian ini ialah Uses and Effect. Hasil temuan penelitian ini ialah menunjukan bahwa adanya pengaruh yang sedang serta siginifikan antara pengaruh tayangan World Superbike Mandalika terhadap minat menonton Subcriber Channel WorldSBK.
Co-Authors Afrania Annastri Afriadi Afriadi Afriadi Afriadi Arsad Idrus Ayu Wardani AYU WARDANI, AYU Azzahra, Bunga Dede Suprayitno Diputri, Adhinda Triana Dwi Indah Kinanti Ernungtyas, Niken Febrina Ernungtyas, Niken Febrina Fichri Malik Santosa Fitria Ayuningtyas Gatot Sugih Budiono Guntur Freddy Prisanto Guntur Freddy Prisanto Irwansyah Irwansyah Irwansyah, Irwansyah Medo Maulianza Niken Febrina Ernungtyas Niken Febrina Ernungtyas Nur Asni Gani Nurfarah Nidatya Nuril Ashivah Misbah Prisanto, Guntur Freddy Prisanto, Guntur Freddy Putrawan Yuliandri Rahma, Adinda Namira Sahroni, Ahmad Susanto, Hendro