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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Humaniora
Luthfia, Amia
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Realitas Kompetensi Komunikasi antar Budaya pada Proses Adaptasi Pelajar Indonesia di Luar Negeri Luthfia, Amia
Humaniora Vol 3, No 2 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i2.3399

Abstract

There are more and more Indonesian students studying abroad. Having competence in communicating with people from different cultures is very important in order to avoid conflicts between cultures, and so that the communication occurs effectively and properly. This study examines intercultural communication competence Indonesian people when they are being assigned to study in Australia, with qualitative methodology. The method used is field observations and in-depth interviews. The context of the research is very limited, that examines only one group of students assigned to study for less than one year at the institution which have prepared a special program for them. The results of this study are the students quite competent in intercultural communication, especially in formal social contexts. However, in informal social contexts, they are not competent enough. They can be quite competent in the formal social context as they are aided by educational setting that more accommodative and tolerant of their shortcomings compared to the informal social context.  
Pentingnya Kesadaran Antarbudaya dan Kompetensi Komunikasi Antarbudaya dalam Dunia Kerja Global Luthfia, Amia
Humaniora Vol 5, No 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.2976

Abstract

In this global era, communication, interaction and intercultural encounters happen every second. Technology expands the ability of people throughout the world to connect to each other for vacation or for business purpose. Intercultural communication skills will be critical necessity. The ability to work in multicultural workforce and interact with people from other cultures, often in other languages, is inherent to the success of a multinational business. Effective global enterprise communication skills are the backbone that supports the transaction of business around the world. This paper highlights the importance of intercultural awareness and the need for intercultural communication competence training for all local and multinational companies. Therefore, intercultural cooperation and synergy become an important aspect in this era. Companies that have intercultural competence will be able to succeed and sustain success in global business. 
Kajian Budaya Organisasi Bina Nusantara University Menuju “A World Class University” Luthfia, Amia; Wasita, Agus; Syaukat, Rosidah
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3568

Abstract

University is an important institution that would form the nation culture and responsible for the culture transmission. The assessment of a good organizational culture is an important part in the study of organizational culture. The research objective is to analyze organizational culture of Bina Nusantara University comprehensively, the strengths and weaknesses of its effort to become ?The World Class University". The research methodology is qualitative with method combination of FGD, in-depth interviews and covert observation. The research outcome shows that Bina Nusantara University has had elements of modern organization characteristic such as innovative management (centralized non-academic function and decentralize academic function); transparent and results-oriented management system with clear and measurable target; detail operational procedure. It has been able to create healthy working environment that supports high integrity, working ethics, dedication, loyalty, opened communication and high sense of belonging. It utilizes information and communications technology through a comprehensive and integrated system called Binusmaya as its ikon and identity.As an educational institution, Bina Nusantara University should develop 3 other elements which are role model, spirit and character building. Former rector (the founder) was an inspired role model that provided a profound influence to the attitudes and behaviors of its members. 
Pengaruh Brand Awareness, Brand Association, Brand Engagement Terhadap Brand Loyalty dan Repurchase Intention Melalui Konten Akun Instagram Official Wafer Tango Rivaldo, Gregorius; Luthfia, Amia; Melati Dewi, Arisa Maharani; Hidayat, Hidayat; Octavia, Lia; Aras, Muhammad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.494 KB) | DOI: 10.36418/syntax-literate.v8i3.11492

Abstract

Dengan perkembangan media sosial saat ini, Instagram menjadi salah satu media sosial yang paling banyak digunakan. Dengan pertumbuhan pengguna Instagram, fitur pembuatan kontennya memberikan peluang bagi banyak produsen dan perusahaan untuk memasarkan produk mereka. Salah satu perusahaan yang membangun brand mereka melalui Instagram adalah Wafer Tango. Wafer Tango menggunakan Instagram untuk membangun konten pemasaran mereka serta mempromosikan item baru yang dikembangkan. Permasalahan yang diangkat dalam penelitian ini adalah untuk mengetahui apakah niat pelanggan untuk membeli kembali Wafer Tango ditimbulkan oleh loyalitas merek mereka yang dipengaruhi oleh kesadaran merek, asosiasi merek dan kualitas produk melalui konten Instagram. Model teoritis yang disajikan dalam penelitian ini meliputi 4 hipotesis dan akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini adalah 398 responden yang merupakan pengguna Instagram dan memiliki akun di Instagram serta mengikuti akun Instagram resmi Wafer Tango. Kuesioner dirancang untuk mengumpulkan informasi dari calon pembeli pisau cukur Gillette Mach 3 Turbo berdasarkan iklan YouTube. Hasil analisis menunjukkan bahwa kesadaran merek dan keterlibatan merek berpengaruh positif terhadap niat beli ulang melalui loyalitas merek, sedangkan asosiasi merek tidak berpengaruh terhadap niat beli ulang melalui loyalitas merek. Kesimpulan dari penelitian ini adalah konten Instagram Wafer Tango memberikan loyalitas yang tinggi kepada followers Instagramnya yang akan selalu membeli produk Wafer Tango.
Co-Authors Hidayat Hidayat Melati Dewi, Arisa Maharani Octavia, Lia Rivaldo, Gregorius Syaukat, Rosidah Wasita, Agus