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Pengaruh Brand Awareness, Brand Association, Brand Engagement Terhadap Brand Loyalty dan Repurchase Intention Melalui Konten Akun Instagram Official Wafer Tango Rivaldo, Gregorius; Luthfia, Amia; Melati Dewi, Arisa Maharani; Hidayat, Hidayat; Octavia, Lia; Aras, Muhammad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.494 KB) | DOI: 10.36418/syntax-literate.v8i3.11492

Abstract

Dengan perkembangan media sosial saat ini, Instagram menjadi salah satu media sosial yang paling banyak digunakan. Dengan pertumbuhan pengguna Instagram, fitur pembuatan kontennya memberikan peluang bagi banyak produsen dan perusahaan untuk memasarkan produk mereka. Salah satu perusahaan yang membangun brand mereka melalui Instagram adalah Wafer Tango. Wafer Tango menggunakan Instagram untuk membangun konten pemasaran mereka serta mempromosikan item baru yang dikembangkan. Permasalahan yang diangkat dalam penelitian ini adalah untuk mengetahui apakah niat pelanggan untuk membeli kembali Wafer Tango ditimbulkan oleh loyalitas merek mereka yang dipengaruhi oleh kesadaran merek, asosiasi merek dan kualitas produk melalui konten Instagram. Model teoritis yang disajikan dalam penelitian ini meliputi 4 hipotesis dan akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini adalah 398 responden yang merupakan pengguna Instagram dan memiliki akun di Instagram serta mengikuti akun Instagram resmi Wafer Tango. Kuesioner dirancang untuk mengumpulkan informasi dari calon pembeli pisau cukur Gillette Mach 3 Turbo berdasarkan iklan YouTube. Hasil analisis menunjukkan bahwa kesadaran merek dan keterlibatan merek berpengaruh positif terhadap niat beli ulang melalui loyalitas merek, sedangkan asosiasi merek tidak berpengaruh terhadap niat beli ulang melalui loyalitas merek. Kesimpulan dari penelitian ini adalah konten Instagram Wafer Tango memberikan loyalitas yang tinggi kepada followers Instagramnya yang akan selalu membeli produk Wafer Tango.
Emergency Psychiatric–Mental Health Nursing Interventions for Older Adults: A Systematic Review and Meta-Analysis Marliana, Thika; Metz-Ruszkai, Szilvia; Purebl, György; Binti Osman, Suhaila; Safitri, Yunita Restu; Octavia, Lia
Journal of Applied Nursing and Health Vol. 8 No. 1 (2026): Journal of Applied Nursing and Health
Publisher : Chakra Brahmanda Lentera Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55018/janh.v8i1.582

Abstract

Background: Older adults represent a highly vulnerable population in psychiatric emergency settings due to cognitive decline, multimorbidity, and psychosocial instability. Although psychiatric emergency nursing interventions are increasingly implemented, existing evidence remains fragmented and lacks comprehensive synthesis focusing specifically on nursing-led, non-pharmacological approaches in emergency contexts. The research aimed to evaluate the effectiveness of psychiatric emergency nursing interventions in reducing agitation, physical restraint use, and emergency pharmacotherapy among older adults, and to identify the most effective intervention components. Methods: This review was conducted in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guidelines. The protocol has been submitted to PROSPERO and is currently under review. A comprehensive search was performed in PubMed, CINAHL, PsycINFO, and Scopus for studies published between January 2013 and December 2023, with the final search conducted in December 2023. A total of 1,246 records were identified; 27 studies met the inclusion criteria and were included in the meta-analysis. Risk of bias was assessed using design-appropriate appraisal tools. Data were synthesized using a random-effects model. Statistical heterogeneity was evaluated using the I² statistic, and sensitivity analyses were performed to assess robustness. Results: Psychiatric emergency nursing interventions including intensive therapeutic communication, structured de-escalation strategies, and family involvement significantly reduced agitation among older adults (pooled effect size = -0.68; 95% CI: -0.84 to -0.52; I² = 75%). These interventions were also associated with decreased use of physical restraints and emergency pharmacological management. Most randomized studies demonstrated low risk or some concerns, while non-randomized studies exhibited moderate risk of bias. Conclusion: Nursing-led psychiatric emergency interventions are effective in reducing agitation and minimizing restrictive practices among older adults in emergency settings. However, substantial heterogeneity across studies limits the certainty of evidence. These findings support the development of standardized evidence-based clinical protocols and targeted geriatric psychiatric nurse training, particularly in resource-constrained emergency systems. Further high-quality randomized trials are required to strengthen the evidence base and inform policy implementation