Article Per Year (5 Year)
p-Index From 2021 - 2026
1.259
P-Index
This Author published in this journals
All Journal Journal of Indonesian Tourism and Development Studies Humaniora Journal La Sociale Abditeknika - Jurnal Pengabdian Kepada Masyarakat Action Research Literate (ARL) Bulletin of Community Engagement Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Puspita, Virienia
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Fantasy Themes of Marine Retiree Group Puspita, Virienia
Humaniora Vol 8, No 2 (2017): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v8i2.3889

Abstract

The research applied symbolic convergence theory as the main theories, with the subjective- interpretive paradigm. Through a qualitative approach, this study was conducted by using fantasy themes analysis. The subjects of this study were members of Marines retiree who lives in Tanah Baru and Rangkapan Jaya Baru, Depok. The object of this research was the aspect of communication in the form of verbal and nonverbal symbols of Marine retiree group members in expressing their fantasy themes. Thirteen informants were chosen as the sample with purposive and snowball sampling techniques. This study aimed to find and identify the fantasy themes of Marine retiree group through elements of setting, character, and action. The results show that the story of Marine retiree group is a bridge that connects the experience of the retired members of the Marines in the events of the past with the present time.
Digital Romance: Self-Presentation Strategies of Jakarta's Dating App Users Kenny, Kenny; Puspita, Virienia; Ramadhani W, Filzah; Sedharta, Benedict Owen
Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i1.1819

Abstract

In the rapidly evolving digital age, self-presentation has become an integral part of human interaction, particularly in the realm of digital romance through modern dating applications. This study analyzes the digital self-presentation strategies of users of Tinder, Bumble, and Coffee Meets Bagel in Jakarta. Using a qualitative descriptive method and Erving Goffman's self-presentation theory, data were collected through profile observations and interviews with 15 informants aged 23 to 33 who have used these apps for over a year. The findings identify several self-presentation strategies used by dating app users. Both male and female users take selfies with various poses to create natural-looking images. For instance, Bumble users use clear facial photos in formal attire to give a professional impression, while informant DA shows a neat and serious appearance in professional settings. Bumble users also use polite and open language with detailed writing styles. Coffee Meets Bagel users, such as informants display photos in formal attire and emphasize emotional intelligence in their profiles. Tinder users’ informants like to highlight their dedication to fitness and use casual language with humor to create a pleasant impression. The study reveals strategies like self-disclosure, authenticity, subtle cues, and the importance of valid self-presentation in digital romance.
Exploring Fantasy Theme Analysis: Unravelling Fandom Dynamics in BTS ARMY Arny Aurora, Raden; Puspita, Virienia; Maharani, Anissa; Wiranito, Nico
Action Research Literate Vol. 8 No. 5 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i5.348

Abstract

In the digital era, fan communities have evolved into sanctuaries of liberation and empowerment, providing enthusiasts with spaces for uninhibited self-expression, diverse perspective exchanges, and identity exploration. Using a qualitative phenomenological approach, the research examines the construction of collective identity and meaning-making among BTS fans.The analysis reveals that the BTS ARMY Indonesia community adopts fantasy themes such as "APOBANGPO" (ARMY Forever, Bangtan Forever), "Yoongi Marry Me," and "Racist Billboard." The shared adoption of these themes fosters a sense of unity, emotional connection, and collective identity among fans.Through detailed examination, this study demonstrates the effectiveness of FTA in understanding fan community dynamics. It highlights how BTS fans in Indonesia construct and negotiate their identities through shared fantasies, contributing to a supportive and interconnected global fandom. The findings underscore the importance of participatory culture in providing safe spaces for fans to experiment with new passions and activities, ultimately fostering personal growth and community cohesion.
Feminist Dating App Perspective: Unveiling Indonesian Women's Dating Fantasy on Bumble Marco, Anastasia Cindy; Puspita, Virienia; Abrahams, Farell Giovan
Bulletin of Community Engagement Vol. 4 No. 1 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i1.1160

Abstract

This study delves into the intricate relationship between Bumble, a feminist-oriented dating app, and the perception of its community, both online and offline. Bumble's unique feature, which empowers women to initiate conversations in heterosexual matches, challenges entrenched gender norms prevailing in conventional dating platforms like Tinder. Beyond the innovative app design, the research employs the symbolic convergence theory to dissect shared fantasy themes, chains, and types within their community, unraveling how these dramatized messages contribute to empathetic communication and foster a sense of community. In addition to scrutinizing user narratives, the study aims to bridge the symbolic convergence observed on Twitter with the tangible experiences of women navigating Bumble's feminist features in the real world. This comprehensive exploration not only sheds light on the symbiotic relationship between online communities and the dynamics of feminist-driven dating apps but also contributes valuable insights to the broader discourse on the impact of technology on societal norms and interpersonal relationships. The research seeks to offer a nuanced perspective that goes beyond the digital realm, encompassing the multifaceted ways in which technology influences and reflects the evolving landscape of gender dynamics in contemporary society. Keywords: Online Dating, Fantasy Chain, Fantasy Theme, Symbolic Convergence Theory, Feminist Dating App
Culture and DEIB Movement at International Language Training Organizations in Shanghai and Jakarta Arieska*, Lingga G.; Puspita, Virienia; Diasti, Stephnie Putri; Wahyu Senoputro, Radityo
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 4 (2023): Agustus, Social Religious, History of low, Social Econmic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.26980

Abstract

DEIB (Diversity, Equity, Inclusion, and Belonging) initiative is implemented to tackle equity issues in the organization. The studies on this topic discuss the perception of equity campaigns based on the participants cultural backgrounds. This article asserts its point of view from a global language training organization that concentrates its DEIB's mission statement by a committee based in Shanghai, China, alongside a representative committee in Jakarta, Indonesia, where the intercultural backgrounds affected the perception of the movement. The symbolic interactionism point of view of how DEIB ran in these two capitals is made through careful observation and interviews with staff. It suggests that a good campaign within the organization should focus on culturally relevant issues. The campaign format is also highlighted as one thing that must be improved. The sense of belongings from each staff in different countries could come from how the information caters to them and how their cultural background defines the issues.
Globalisasi dan Representasi Budaya: Mengkaji Kontes Kecantikan Puteri Indonesia dari Mata Publik Abrahams, Farell Giovan; Puspita, Virienia; Arief, Adzra Athira; Marco, Anastasia Cindy; Mani, La
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9720

Abstract

Kontes kecantikan telah menjadi salah satu fenomena global yang terkenal dan tercatat dalam sejarah modern. Fenomena ini tidak hanya mencerminkan dinamika lokal, tetapi juga tercermin dalam skala global yang luas, mencakup berbagai budaya, negara, dan wilayah. Melalui analisis konten terhadap data kualitatif dari wawancara dengan peserta kontes kecantikan dan pemantauan media, penelitian ini menginvestigasi pandangan masyarakat tentang peran kontes kecantikan dalam merepresentasikan budaya Indonesia dan pengaruh globalisasi terhadap kontes kecantikan tersebut. Hasil penelitian menunjukkan bahwa globalisasi telah mengubah kontes kecantikan Puteri Indonesia dengan adopsi standar kecantikan yang lebih luas dan inklusif, tidak lagi terbatas pada norma lokal. Kontes kecantikan menjadi platform untuk memperluas pandangan tentang kecantikan di Indonesia, mencerminkan keberagaman budaya dan keunikan wanita Indonesia. Partisipasi Indonesia dalam kontes kecantikan global membantu memperkenalkan pariwisata dan kekayaan budaya Indonesia kepada dunia, meningkatkan citra positif negara. Kontes kecantikan juga dianggap sebagai platform untuk menyuarakan aspirasi positif, meningkatkan kesadaran akan keberagaman budaya, dan mempromosikan nilai-nilai budaya Indonesia. Partisipasi perwakilan Indonesia dalam kompetisi kecantikan internasional berdampak besar dalam memperkuat citra positif Indonesia di dunia. Puteri Indonesia bukan hanya merupakan hiburan semata, tetapi juga merupakan alat yang kuat dalam mempromosikan identitas nasional, memperkenalkan keberagaman budaya, dan membanggakan warisan budaya Indonesia di dunia, serta memberikan dampak positif dalam memajukan pariwisata Indonesia.
Desain Learning Management System dan Konten Berbasis Kecerdasan Buatan Generatif untuk Edukasi Perubahan Iklim bagi Perempuan Pegiat Lingkungan Puspita, Virienia; Retnowardhani, Astari; Andayani, Fitria
Abditeknika Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): April
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abditeknika.v5i1.7630

Abstract

Dalam menghadapi krisis iklim yang semakin intens di Indonesia, edukasi perubahan iklim menjadi penting. Komunitas pegiat lingkungan, Peri Bumi, telah aktif dalam upaya edukasi dan inisiasi lingkungan. Namun, komunitas ini menghadapi tantangan dalam pengelolaan pembelajaran yang efektif dan produksi konten edukatif. Berdasarkan kebutuhan tersebut maka tim dosen universitas Bina Nusantara menginisiasi program pengabdian kepada masyarakat dengan mengembangkan Learning Management System (LMS) berbasis kecerdasan buatan generatif (Generative AI) serta memberikan pelatihan pembuatan konten digital. Hasil evaluasi menunjukkan bahwa LMS Peri Bumi telah meningkatkan aksesibilitas pembelajaran bagi 121 pengguna aktif dalam enam bulan pertama. Selain itu, pelatihan yang dilakukan menghasilkan peningkatan keterampilan anggota komunitas secara signifikan dengan total N-Gain sebesar 85,2%. Secara keseluruhan, program ini berkontribusi dalam menciptakan model edukasi berbasis komunitas yang berkelanjutan dan dapat direplikasi ke komunitas pegiat lingkungan lainnya.   In response to the escalating climate crisis in Indonesia, climate change education has become increasingly crucial. The environmental advocacy community Peri Bumi has been actively engaged in environmental education and initiatives. However, these communities face challenges in managing effective learning and producing educational content. Based on these needs, the Bina Nusantara University lecturer team initiated a community service program by developing a Learning Management System (LMS) based on generative artificial intelligence (generative AI) and providing digital content creation training. The results of the evaluation show that LMS Peri Bumi has improved learning accessibility for 121 active users in the first six months. In addition, the training conducted resulted in a significant improvement in the skills of community members with an N-Gain of 85.2%. Overall, the program contributes to creating a community-based education model that is sustainable and can be replicated to other communities of environmentalists.
AI in Tourism: Profiling Indonesian Domestic Tourists for Targeted Marketing Communication Puspita, Virienia; Patria, Raden Laskarko; Fitrianah, Devi; Luthfia, Amia
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.02

Abstract

The clustering algorithm used in this study, based on demographic, psychographic, travel preferences, travel behavior, and technology usage patterns, aims to identify Indonesian tourism consumers and classify them into clusters based on their characteristic groups. This study provides a comprehensive analysis of how artificial intelligence (AI) can contribute to enhancing tourism segmentation, offering insights for the hospitality and tourism industries in designing communication strategies tailored to the preferences of tourism consumers in Indonesia. Using survey data from 1,030 Indonesian domestic tourists, clustering techniques were applied to identify their tourism segments. The results are mapped into five clusters of the Indonesian domestic tourist. These profiles reveal clear differences between clusters in planning styles, spending patterns, and digital engagement. By translating these profiles into a conceptual model for tourism communication and empowerment, the study provides actionable strategies for tourism marketers to design more personalized campaigns, strengthen engagement, and align with sustainable tourism goals. This research contributes to the study of segmentation by integrating technology adoption and sustainability values into the profiles of travellers, while providing a systematic marketing communication framework for tourism destinations and organizations to tailor messages and services for diverse groups of tourism consumers.
Co-Authors Abrahams, Farell Giovan Andayani, Fitria Arief, Adzra Athira Arieska*, Lingga G. Arny Aurora, Raden Devi Fitrianah Diasti, Stephnie Putri Kenny Kenny LA MANI, LA Luthfia, Amia Maharani, Anissa Marco, Anastasia Cindy Patria, Raden Laskarko Ramadhani W, Filzah Retnowardhani, Astari Sedharta, Benedict Owen Wahyu Senoputro, Radityo Wiranito, Nico