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All Journal Jurnal Komunikasi Jurnal Kajian Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Representamen Humaniora Kajian Jurnalisme JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Komunikasi Islam ASPIRATION Journal Inter Community : Journal of Communication Empowerment
Irawan, Rahmat Edi
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Komunikasi

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Media transformation management strategy in the era of multiplatform (Case study on Tribun network) Tripalupi, Merry Fridha; Irawan, Rahmat Edi
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art6

Abstract

The rapid advancement of technology demands that media companies transform quickly; it is insufficient for media to produce content; they must adopt an integrated multi-platform strategy. This study examines media transformation management strategies in the multi-platform era, utilizing the Tribun Network as a case study. The research employs a descriptive qualitative method with a case study approach. This study utilizes Henry Jenkins' theory of media convergence and a cross-media approach to analyze channel integration and content distribution patterns. The results indicate that Tribun's transformation encompasses digital editorial integration, leadership restructuring towards a flexible model, platform-based content optimization, and diversification of monetization channels. This strategy has not only expanded audience reach but has also established an editorial workflow that is responsive to algorithms and technological dynamics. This research contributes to the literature on digital media management and is a practical reference for other media organizations in designing multi-platform strategies.
Co-Authors Bumi Respati, Moehamad Gentar Dian Wardiana Sjuchro Duile, Timo Ibrahim, Mochamad Maulana junitiadi, muhammad reza Mustopa, Adjizul Basit Muzakki, Naufal Nurfauziah, Isni Palupi, Merry Fridha Tri Putro, Taufan Aji Santoso Tripalupi, Merry Fridha