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All Journal AT-Tahdzib: Jurnal Studi Islam dan Muamalah Perisai : Islamic Banking and Finance Journal At-Tafkir AT-TURAS: Jurnal Studi Keislaman Al - Tadabbur: Jurnal Ilmu Al-Qur'an dan Tafsir Kaca (Karunia Cahaya Allah) : Jurnal Dialogis Ilmu Ushuluddin Jurnal Mantik Jurnal Edukasi (Ekonomi, Pendidikan dan Akuntansi) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL GUYUB: Journal of Community Engagement Al-Iqtishod : Jurnal Ekonomi Syariah At-Tasyri Jurnal Hukum Islam dan Ekonomi Syariah Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Jurnal Islam Nusantara PEDAMAS (Pengabdian Kepada Masyarakat) AL-MANSYUR At-Tahdzib: Jurnal Studi Islam dan Muamalah
Fathony, Alvan
Universitas Nurul Jadid
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Journal : GUYUB: Journal of Community Engagement

 1 
Perkembangan Pemasaran Home Industri Krupuk Seblak dan Mie Seblak melalui Instagram dan Whatsapp di Kelurahan Patokan Kecamatan Kraksaan Kabupaten Probolinggo Alvan Fathony; Siti Rokaiyah; Sofiyatul Mukarromah; Saida Salsabila; Fitriyah Fitriyah; Vina Yuli Habsari; Riza Nur Aini; Dewi Susilowati; Laili Fauziah Aziz
GUYUB: Journal of Community Engagement Vol 2, No 3 (2021): Pendampingan Sektor Pendidikan, Teknologi, Kesehatan, dan Humaniora
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v2i3.3212

Abstract

The current development of Information and Communication Technology has had a huge impact on all aspects of life, including business and education. Technology has become a reliable strategy in a business. Business actors usually use technology for various things. Able to get information, share information, as a means of communication between business actors, as a place to buy and sell, and so on. The purpose of this research is to identify various online marketing models through Instagram and Whatsapp in the development of home industry products in Kraksaan Probolinggo. Identification of the types of products, tools, materials and processing methods is carried out through surveys, assistance and documentation. The results of product development and online marketing that the team focused on were 2 processed variations, namely seblak chips and seblak noodles. Marketing through Instagram and Whatsapp is very helpful in spreading products and sales can increase. Activities that have been carried out are in the form of improving product quality, increasing added value, using packaging, and labeling the product. And how to market via Instagram and Whatsapp. Based on observations, the public has gained knowledge and technology related to promotional techniques through Instagram and Whatsapp
PKM Peningkatan Edukasi Ekonomi Kreatif melalui UMKM Kampong Snack dalam Mewujudkan Kemandirian Ekonomi Masyarakat di Kabupaten Probolinggo Alvan Fathony
GUYUB: Journal of Community Engagement Vol 3, No 3 (2022): Hilirisasi Pembelajaran Berbasis Pengabdian kepada Masyarakat
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v3i3.4843

Abstract

Potensi lokal merupakan suatu aset nasional yang jika dimaanfaatkan secara maksimal dapat menambah pendapatan nasional untuk kesejahteraan rakyat. Namun, masyarakat Indonesia masih didominasi oleh kalangan yang secara praktis masih berada pada garis kemiskinan. Data Badan Pusat Statistik menunjukkan angka kemiskinan meningkat hingga 28,95 juta atau mencapai 12.25 persen dari total penduduk di Indonesia. Salah satu penyebabnya, yaitu kurangnya sosialisasi dan penerapan pendidikan ekonomi kreatif di lingkungan masyarakat yang berada di wilayah pelosok, seperti Kabupaten Probolinggo di Provinsi Jawa Timur yang memiliki beragam potensi lokal diberbagai sektor UMKM. UMKM merupakan produk sumber penunjang ekonomi bagi masyarakat Desa Alastengah. Ironisnya, selama terbentuknya UMKM ini, hasil penjualan selalu mengalami penurunan, maka diperlukan sebuah inovasi kreatif dan inovatif bagi masyarakat setempat. Oleh karena itu, tim menggagas program Pengabdian Masyarakat dengan judul “Peningkatan Edukasi Ekonomi Kreatif Melalui UMKM Kampoeng Snack guna mewujudkan kemandirian ekonomi masyarakat”, sebuah program yang dapat membentuk masyarakat yang memiliki jiwa entrepreneurship dan kompetitif dengan pemberian edukasi terkait ekonomi kreatif. Sehingga tidak hanya terbatas pada strategi pemasaran lewat E-Commerce saja. Hal ini bertujuan untuk membentuk daya saing masyarakat Alastengah dalam memasarkan produk UMKM Kampoeng Snack ini
Co-Authors Afif Hamid, Abdur Rahman Nor Ahmad Nur Bustomi Andriani, Putri Lailatun Auliah, Ummu Hani Bashori Alwi Choiri, Moch Dewi Susilowati Fitriyah Fitriyah Hapsahwati, Umami Hibatur Rohmaniyah Jamilatul Mahyah Laili Fauziah Aziz M Hadziq Affan M Hadziq Affan Mahmudi Mahmudi Mahmudi Makkiyatul Umaroh Maulidah, Rifqoh moh sholeh, moh Moh. Khoirul Iqbal Mukarromah, Sofiyatul Nabila Nabila Nur Faizah Ramlatul Munawara Riza Nur Aini Rohmaniyah, Hibatur Rokaiyah, Rokaiyah Saida Salsabila Saifuddin SITI MARYAM Siti Rokaiyah Sofiyatul Mukarromah Tutut Maptuhatul Hairiyah Ummah, Syifa’ul Khairiyatil Vina Yuli Habsari