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All Journal Language Literacy: Journal of Linguistics, Literature, and Language Teaching Humaniora Journal of Community Empowerment
Udin, Noor
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Langkah Penyadaran Brand Usaha Kecil dan Menengah (Ukm) Udin, Noor
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3003

Abstract

Brand is an abstract term for actors in small and medium enterprises (SME). Moreover, it is hard to attach the term into understanding how they need branding. Understanding brand design is one step to synchronize the mind set of SME actors to map the business range, product understanding, and also their target market and other things related to their business. A good identity for an SME brand will create brand core value collaborated by complete understanding about entity aspects that having special ecosystem and unique. If thinking about long-term, SME actors will get many advantages from branding activity. Therefore, selling-based and branding activities are better moving together and strengthen each other. 
Memahami Kreatifitas Iklan Udin, Noor
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2875

Abstract

 Ads always exist in our midst, apparently was never fail to greet, inform and persuade us. Conscious or not, advertising has become an unavoidable part our lives from when we wake up until we sleep. This paper explores how advertising works and how it is able to hold their positions in the hearts of consumers or its target audience. The important thing that must be observed in the ad is the message in it. Messages should be delivered in an as simple as possible way so that the target audience is not biased by dualities in the message. The common understanding is the measure of success that is associated with the after sale just the same as another type of capital investment. This understanding affects advertisers to create simple and rudimentary ads. The desire to enjoy and see pretty, intelligent and communicative advertisements must be born from the campus. The advertisements are not just created to represent the intent of advertisers, but also to carry moral and educational variables for the audience. 
Mengkritisi Iklan Layanan Masyarakat (ILM) Kita Udin, Noor
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.4025

Abstract

Public service advertising is becoming one way to reach communication purpose in Indonesia from both public and private institutions. However, more public service advertisings are having problems in its internal surrounding. For instance, dishonesty factor to be presented, only lips service or to cover weakness of an organization or corporation. The critical review will aim to one balance understanding about how public service advertising presents well from who delivered the message, to what purpose the advertising is delivered and how, and to which community groups the advertising is aiming. Finally, the public service advertising will be the effective way because it has variables that supposed to be had by public service advertising.
DIGITAL READING DURING THE PANDEMIC: EXPLORING VOCATIONAL STUDENTS’ PERCEPTIONS Purwaningrum, Diana; Suhaeni, Suhaeni; Pramesti, Rahandika Mita; Agustina, Anisa; Juwita, Rahmi; Hanum, Zakiah; Putri, Salyantissa; Udin, Noor; Hartono, Hendri; Prakoso, Emmanuel Putro; Udiono, Tangkas; Suranto, Didik
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 6, No 2: December 2022
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v6i2.6013

Abstract

This study was aimed at exploring vocational school students’ perceptions of their digital reading during the pandemic and their utilization of various digital media. The participants were eight students from three public vocational schools in Semarang, Central Java. This study adopted a qualitative descriptive method to explore vocational students’ perceptions of digital reading in times of COVID-19 pandemic. Data were gathered through an online semi-structured interview, in which the recording was transcribed and analyzed from the lens of multimodality. The study revealed that during the pandemic, vocational school students reported their difficulties in reading vocational materials in digital files, especially in the portable document format (pdf). The major influencing factors were the rigidity of learning materials in the pdf, the lack of peer interactions after digital reading, and the teachers’ pedagogical moves that might obstruct the development of digital reading skills. In contrast, this study reported that students utilized a plethora of digital media, websites, and applications, including Tiktok, Instagram, Wattpad, and Webtoon to read a wide variety of topics that capture their interests, from social, politics, economics, and romance. This study underlines the importance of enhancing student skills in digital reading in vocational subjects by utilizing various digital media.
MEMBANGUN CITRA BERKELANJUTAN GREEN BATIK PEKALONGAN: PEMBERDAYAAN SINERGIS BRANDING, EKOLOGI DAN DIGITALISASI MENUJU PASAR FASHION BERKELANJUTAN Ngatindriatun, Ngatindriatun; Butarbutar, Dicky Jhon Anderson; Aini, Nurul; Udin, Noor; Sriwidadi, Teguh; Ni'mah, Fadhilatun; Ferdinand, Samuel Alvin; Hardi, Laura Emmanuela; Wibowo, Iqbal Andika; Atmaja, Mario Rafael
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36638

Abstract

ABSTRAK                                                                                     Industri batik Pekalongan menghadapi tantangan signifikan terkait rendahnya literasi branding berkelanjutan, keterbatasan kemampuan digital, serta belum optimalnya pemanfaatan nilai ekologis sebagai keunggulan kompetitif. Pengabdian kepada masyarakat ini bertujuan memberdayakan UMKM Green Batik Pekalongan melalui integrasi strategi branding hijau, penguatan ekologi produksi, dan digitalisasi pemasaran untuk meningkatkan daya saing di pasar fashion berkelanjutan. Kegiatan dilakukan melalui sosialisasi, pelatihan green marketing, workshop digital marketing, pendampingan pendaftaran ecolabel, serta pengembangan storytelling dan strategi komunikasi merek. Mitra terdiri dari 20 pelaku UMKM batik di Kecamatan Pekalongan Utara. Evaluasi dilakukan melalui pre-test, post-test, observasi, dan analisis hasil produksi konten. Hasilnya menunjukkan peningkatan kapasitas signifikan: pemahaman green marketing meningkat 97,6%, kemampuan produksi konten digital meningkat lebih dari 500%, 18 UMKM memiliki akun bisnis aktif, dan 10 produk memperoleh draft ecolabel, dengan 4 di antaranya memasuki tahap pengajuan awal. Selain itu, peserta menghasilkan 15 narasi storytelling dan satu dokumen Strategi Komunikasi Merek Berkelanjutan yang siap diterapkan. Program ini membuktikan bahwa pemberdayaan sinergis antara branding, ekologi, dan digitalisasi efektif dalam memperkuat citra Green Batik Pekalongan serta relevan untuk direplikasi di sentra batik lainnya.Kata kunci: Green Marketing; Ecolabel; Green Batik Pekalongan; Digital Marketing; Pemberdayaan UMKM. ABSTRACTThe batik industry in Pekalongan faces significant challenges related to the low literacy of sustainable branding, limited digital capabilities, and the suboptimal utilization of ecological value as a competitive advantage. This community engagement program aims to empower Green Batik Pekalongan MSMEs through the integration of green branding strategies, ecological production enhancement, and marketing digitalization to strengthen their competitiveness in the sustainable fashion market. The program activities included socialization, green marketing training, digital marketing workshops, ecolabel registration assistance, and the development of cultural storytelling and sustainable brand communication strategies. The beneficiaries consisted of 20 batik artisans in Pekalongan Utara District. Evaluation was conducted through pre-tests, post-tests, observations, and analysis of digital content outputs. The results show significant capacity improvements: green marketing understanding increased by 97.6%, digital content production improved by more than 500%, 18 MSMEs established active business accounts, and 10 products obtained ecolabel drafts, with 4 progressing to the initial verification stage. Additionally, participants produced 15 storytelling narratives and one comprehensive Sustainable Brand Communication Strategy document ready for implementation. This program demonstrates that synergistic empowerment combining branding, ecological practices, and digitalization is effective in strengthening the sustainable image of Green Batik Pekalongan and is highly relevant for replication in other batik production centers.Keywords: Green Marketing; Ecolabel; Green Batik Pekalongan; Digital Marketing; MSME Empowerment.
Co-Authors Aini Nurul Anisa Agustina, Anisa Atmaja, Mario Rafael Butarbutar, Dicky Jhon Anderson Ferdinand, Samuel Alvin Hanum, Zakiah Hardi, Laura Emmanuela Hendri Hartono, Hendri Juwita, Rahmi Ngatindriatun Ngatindriatun Ni'mah, Fadhilatun Prakoso, Emmanuel Putro Pramesti, Rahandika Mita Purwaningrum, Diana Putri, Salyantissa Suhaeni Suhaeni, Suhaeni Suranto, Didik Teguh Sriwidadi, Teguh Udiono, Tangkas Wibowo, Iqbal Andika