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All Journal Language Literacy: Journal of Linguistics, Literature, and Language Teaching Humaniora
Udin, Noor
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Langkah Penyadaran Brand Usaha Kecil dan Menengah (Ukm) Udin, Noor
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3003

Abstract

Brand is an abstract term for actors in small and medium enterprises (SME). Moreover, it is hard to attach the term into understanding how they need branding. Understanding brand design is one step to synchronize the mind set of SME actors to map the business range, product understanding, and also their target market and other things related to their business. A good identity for an SME brand will create brand core value collaborated by complete understanding about entity aspects that having special ecosystem and unique. If thinking about long-term, SME actors will get many advantages from branding activity. Therefore, selling-based and branding activities are better moving together and strengthen each other. 
Memahami Kreatifitas Iklan Udin, Noor
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2875

Abstract

 Ads always exist in our midst, apparently was never fail to greet, inform and persuade us. Conscious or not, advertising has become an unavoidable part our lives from when we wake up until we sleep. This paper explores how advertising works and how it is able to hold their positions in the hearts of consumers or its target audience. The important thing that must be observed in the ad is the message in it. Messages should be delivered in an as simple as possible way so that the target audience is not biased by dualities in the message. The common understanding is the measure of success that is associated with the after sale just the same as another type of capital investment. This understanding affects advertisers to create simple and rudimentary ads. The desire to enjoy and see pretty, intelligent and communicative advertisements must be born from the campus. The advertisements are not just created to represent the intent of advertisers, but also to carry moral and educational variables for the audience. 
Mengkritisi Iklan Layanan Masyarakat (ILM) Kita Udin, Noor
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.4025

Abstract

Public service advertising is becoming one way to reach communication purpose in Indonesia from both public and private institutions. However, more public service advertisings are having problems in its internal surrounding. For instance, dishonesty factor to be presented, only lips service or to cover weakness of an organization or corporation. The critical review will aim to one balance understanding about how public service advertising presents well from who delivered the message, to what purpose the advertising is delivered and how, and to which community groups the advertising is aiming. Finally, the public service advertising will be the effective way because it has variables that supposed to be had by public service advertising.
DIGITAL READING DURING THE PANDEMIC: EXPLORING VOCATIONAL STUDENTS’ PERCEPTIONS Purwaningrum, Diana; Suhaeni, Suhaeni; Pramesti, Rahandika Mita; Agustina, Anisa; Juwita, Rahmi; Hanum, Zakiah; Putri, Salyantissa; Udin, Noor; Hartono, Hendri; Prakoso, Emmanuel Putro; Udiono, Tangkas; Suranto, Didik
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 6, No 2: December 2022
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v6i2.6013

Abstract

This study was aimed at exploring vocational school students’ perceptions of their digital reading during the pandemic and their utilization of various digital media. The participants were eight students from three public vocational schools in Semarang, Central Java. This study adopted a qualitative descriptive method to explore vocational students’ perceptions of digital reading in times of COVID-19 pandemic. Data were gathered through an online semi-structured interview, in which the recording was transcribed and analyzed from the lens of multimodality. The study revealed that during the pandemic, vocational school students reported their difficulties in reading vocational materials in digital files, especially in the portable document format (pdf). The major influencing factors were the rigidity of learning materials in the pdf, the lack of peer interactions after digital reading, and the teachers’ pedagogical moves that might obstruct the development of digital reading skills. In contrast, this study reported that students utilized a plethora of digital media, websites, and applications, including Tiktok, Instagram, Wattpad, and Webtoon to read a wide variety of topics that capture their interests, from social, politics, economics, and romance. This study underlines the importance of enhancing student skills in digital reading in vocational subjects by utilizing various digital media.
Co-Authors Anisa Agustina, Anisa Hanum, Zakiah Hendri Hartono, Hendri Juwita, Rahmi Prakoso, Emmanuel Putro Pramesti, Rahandika Mita Purwaningrum, Diana Putri, Salyantissa Suhaeni Suhaeni, Suhaeni Suranto, Didik Udiono, Tangkas