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This Author published in this journals
All Journal Jurnal Pekommas Empowerment : Jurnal Pengabdian Masyarakat J-MAS (Jurnal Manajemen dan Sains) Jurnal Basicedu Jurnal Ipteks Terapan Journal of RESIDU Journal Publicuho Jurnal Ilmu Manajemen dan Akuntansi Terapan JURNAL EKONOMI SAKTI (JES) JPSI (Journal of Public Sector Innovations) JURNAL ADMINISTRASI NUSANTARA (JAN) Jurnal Development pendidikan, science, teknologi, dan ekonomi Economics, Business, Management, & Accounting Journal Jurnal Basicedu Journal of Business Studies and Management Review Economics, Business, Management, & Accounting Journal
Vivi Herlina
STIA Nusantara Sakti Sungai Penuh
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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Journal : Journal Publicuho

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SYSTEMATIC LITERATURE REVIEW: HUBUNGAN VARIABEL DIGITAL MARKETING TERHADAP KINERJA PEMASARAN Vivi Herlina; Syahmardi Yacob
Journal Publicuho Vol 5, No 1 (2022): February - April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v5i1.23801

Abstract

The advancement of information technology requires a business to utilize it; one of the utilizing of information technology to maximize marketing is using digital marketing. This study aims to answer the research question; what is the role of digital marketing in affecting marketing performance. The method was Systematic Literature Review by searching papers or proceedings published between 2015-2021. The result shows that most data analyzing methods are Structural Equation Modelling and multiple regression. From the papers is known that e-marketing digital marketing capabilities variables affect marketing performance.
Co-Authors Ariani, Fatma Efvy Zamidra Zam Enny Sestriyenti Fahdillah, Yosi Indra Budaya, Indra R, Ferdinal Sandra, Elvina Sestriyenti, Enny syahmardi yacob