Article Per Year (5 Year)
p-Index From 2021 - 2026
3.057
P-Index
This Author published in this journals
All Journal Jurnal Pekommas Empowerment : Jurnal Pengabdian Masyarakat J-MAS (Jurnal Manajemen dan Sains) Jurnal Basicedu Jurnal Ipteks Terapan Journal of RESIDU Journal Publicuho Jurnal Ilmu Manajemen dan Akuntansi Terapan JURNAL EKONOMI SAKTI (JES) JPSI (Journal of Public Sector Innovations) JURNAL ADMINISTRASI NUSANTARA (JAN) Jurnal Development pendidikan, science, teknologi, dan ekonomi Economics, Business, Management, & Accounting Journal Jurnal Basicedu Journal of Business Studies and Management Review Economics, Business, Management, & Accounting Journal
Vivi Herlina
STIA Nusantara Sakti Sungai Penuh
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pekommas

 1 
Analisis Bibliometrik Terhadap Pemetaan Riset Social Media Marketing Herlina, Vivi
Jurnal Pekommas Vol 7 No 2 (2022): December 2022
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v7i2.4920

Abstract

Social media marketing utilization is an evolving marketing tool rapidly. The objectives of this research are to map research trends of social media marketing on marketing performance and to know research productivity in terms of researchers, publishers, and citations. The bibliometric analysis method by using VOSviewer was used in this research. There were 493 articles from 2000 until 2021 of Google Scholar to be reviewed. The advantage of using Google Scholar as a data source is that it could generate more research than just a specific database. The results showed that most social media marketing research development took SMEs as the object. Whereas most articles were written by Eunju Ko. Network Visualizations showed there were seven clusters. Furthermore, Density Visualization indicates some related research to social media marketing, were medium, firm, social structure, advertising, digital marketing, and measurement. Meanwhile, the rare research consists of consumer behaviour, ROI, digital marketing, performance, the fast fashion industry, and luxury fashion brand. It has a meaning that there is an opportunity for future researchers in this field.
Co-Authors Ariani, Fatma Efvy Zamidra Zam Enny Sestriyenti Fahdillah, Yosi Indra Budaya, Indra R, Ferdinal Sandra, Elvina Sestriyenti, Enny syahmardi yacob