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All Journal Arthavidya Jurnal Ilmiah Ekonomi Journal of Business Application
Nanulaitta, Deflin Tresye
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Economics, Econometrics & Finance

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Pengaruh Atribut Produk Terhadap Loyalitas Konsumen : Studi Pada Pengguna Lampu Philips di Kota Ambon Nanulaitta, Deflin Tresye; Sapulette, Ludy
Arthavidya Jurnal Ilmiah Ekonomi Vol 16 No 1 (2014)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.234 KB) | DOI: 10.37303/a.v16i1.47

Abstract

This study aims to examine and analyze the effect of productattributes on consumer loyalty Philips light users in the city of Ambon. Thecollection of the data used in this study is a questionnaire survey with a LikertScale and literature study. Samples using probability sampling by conveniencesampling technique as many as 100 people. While the analysis method used isdescriptive analysis and multiple regression analysis. The results showed that thevariable attribute indicates Philips lighting products significantly influencecustomer loyalty in the city of Ambon. Based on the results of coefficient ofdetermination can be explained that the variable product attributes Philips lamp at100% influence on consumer loyalty in the city of Ambon.Keywords: product atribute, customer loyalty
Dampak Kepemimpinan Transformasional dan Motivasi Kerja Terhadap Kinerja Karyawan Nanulaitta, Deflin Tresye; Tousalwa, Carla Carolien; Ferdinandus, Leonora
Journal of Business Application Vol. 1 No. 2 (2022): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i2.p116-128

Abstract

The purpose of this study was to analyze the impact of transformational leadership and work motivation on the performance of city management and engineering employees at PT. Ciputra International Citraland Bay View City Ambon. This type of research is explanatory research with a population of all employees of PT. Ciputra International Citraland Bay View City Ambon. Withdrawal of samples using cluster sampling technique, namely only employees of the city management section and engineering section with the final sample size of 78 respondents. Analysis of research data using Multiple Linear Regression Analysis. The results showed that transformational leadership and work motivation proved to have a positive and significant impact on the performance of city management and engineering employees at PT. Ciputra International Citraland Bay View City Ambon.
Co-Authors Ferdinandus, Leonora Sapulette, Ludy Tousalwa, Carla Carolien