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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Marketing Management Studies Menara Pengabdian Jurnal Ekonomika Manajemen Dan Bisnis
Yolanda, Mike
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Journal : Marketing Management Studies

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The role of price, service quality, and ease of use in determining customer loyalty Hidayat, Yusri; Yolanda, Mike; Fasyni, Awisal
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.456

Abstract

This study aims to analyze the effect of price, service quality, ease of use on loyalty with satisfaction and trust as intervening variables of maxim services in Padang City. While the number of samples in this study were 130 respondents. Data was collected through distributing questionnaires directly via google form and data processing was carried out through Smart PLS software. The results of this study indicate that: (1) Price has a significant effect on maximal user loyalty in Padang City, (2) Service Quality has a significant effect on maximal user loyalty in Padang City, (3) Ease of Use has a significant effect on maxim user loyalty in Padang City, (4) Satisfaction has a significant effect on maxim user loyalty in Padang City, (5) Trust has a significant effect on maxim user loyalty in Padang City, (6) Price has a significant effect on maxim user Satisfaction in Padang City, (7) Service Quality has a significant effect on maxim user Satisfaction in Padang City, (8) Service Quality has a significant effect on maxim user Trust in Padang City, (9) Ease of Use has a significant effect on maxim user satisfaction in Padang City, (10) Price has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City, (11) Service Quality has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City, (12) Service Quality has a significant effect on loyalty through trust as an intervening variable for maxim users in Padang City, (13) Ease of Use has a significant effect on loyalty through satisfaction as an intervening variable for maxim users in Padang City.
The influence of price, service quality, and location on revisit intention through tourist satisfaction as an intervening variable in The Kandi Animal Park Tourism object in Sawahlunto City Ariani, Echa; Yolanda, Mike
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.477

Abstract

This research aims to analyze the influence of price, service quality and location on revisit intention through tourist satisfaction as an intervening variable at the Kandi Animal Park tourist attraction in Sawahlunto City. This type of research is quantitative with this type of research aiming to find out causes (independent) and effects (dependent) or how variables influence other variables. The population of this study were visitors to the Kandi Animal Park tourist attraction in Sawahlunto City with a sample size of 140 respondents. This research was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 Software. The results of this research show that: (1) Price, service quality, location have a significant effect on tourist satisfaction at the Kandi Sawahlunto Animal Park. (2) Price, service quality, location, tourist satisfaction have a significant effect on revisit intention to the Kandi Sawahlunto Animal Park. (3) Price, service quality, location have a significant effect on revisit intention to visit with tourist satisfaction as an intervening variable at the Kandi Sawahlunto Animal Park.
Impact of perceived usefulness, ease of use, and privacy & security on QRIS adoption: mediating role of behavioral intention Kurnia, Elsa; Yolanda, Mike
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.504

Abstract

This study aims to analyze the effect of Perceived Usefulness, Perceived Ease of Use, Privacy & Security on QRIS Use with Behavioral Intention as an Intervening Variable in State University Students in Padang City. The research focused on State University students residing in Padang City. A total of 190 respondents participated in the study, providing data via online questionnaires. Structural Equation Modeling (SEM) utilizing SmartPLS4 software was employed for data analysis. The findings revealed that: (1) Behavioral Intention significantly influences the utilization of QRIS among State University students in Padang City. (2) Perceived Usefulness significantly impacts the Behavioral Intention of State University students in Padang City. (3) Perceived Ease Of Use also significantly affects the Behavioral Intention of State University students in Padang City. (4) Additionally, Privacy & Security demonstrate a significant influence on the Behavioral Intention of State University students in Padang City.
Co-Authors Ariani, Echa Arsita, Sari Awisal Fasyni Fiola Finomia Honesty Hidayat, Yusri Honesty, Helga Nuri Jefriyanto, Jefriyanto Kurnia, Elsa Mia Angelina Setiawan Oktadelfia, Sintia Pebriyani, Dewi Pradana, Wilky Yondi Putri, Diah Dilita Sari Ayu, Fanita Sartika Sartika Vita Fitria Sari