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Management Of The Promotion Of Kuliki Paragliding Karo As Sports Tourism Through Social Media Bangun, Brema; Boby Helmi; Bangun, Arti Kurniaty
Journal Management of Sport Vol 3 No 1 (2024): Journal Management of Sport
Publisher : Sekolah Tinggi Olahraga & Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/jmos.v3i1.2943

Abstract

This research aims to find out the use of social media carried out by the Kuliki Paragliding Karo in its tourism promotion. The researcher uses a qualitative research method with a phenomenological approach. The results of this study show that Kuliki Paragliding Karo uses Instagram as a promotional medium by uploading or uploading the latest photos and videos processed in an Instagramable manner so that those who see the post are interested in visiting the tourist attraction. The Instagram of Kuliki Paralayang Karo also reposted photos or videos of visitors who had visited the tourist attraction using the hashtag or hashtag Kuliki Paralading Karo. The Karo Paragliding Kuliki also made a highlight on their Instagram account so that those who see can find out in advance what is in the tourist attraction. The Kuliki Paragliding Karo promotes through social media Instagram is said to be successful with the increase in the number of visitors to the Kuliki Paragliding Karo tour and the increasing number of followers on the Kuliki Paragliding Karo Instagram account.
Motivation Analysis of Students of IT Unggul Ad Durrah in Participating in Elementary School Swimming Lessons Sary, Dewi Maya; Sirait, Rizky Purnama; Bangun, Arti Kurniaty; Anugrah, Tama; Angga, Syifa Ainun; Lumbantobing, Radja Sihombing Esrauli; Afarin, Fadya
Journal of Foundational Learning and Child Development Vol. 1 No. 02 (2025): Foundation Learning in Education
Publisher : CV. INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/ChildDev.v1i02.10

Abstract

Purpose of the study: This study aimed to analyze the motivational factors influencing elementary school students' participation in swimming lessons at IT Unggul Ad Durrah Medan, Indonesia, and to identify key predictors of student engagement in aquatic activities. Materials and methods: A cross-sectional quantitative study was conducted with 156 elementary students (ages 7-12) from IT Unggul Ad Durrah. Data collection utilized the Sport Motivation Scale-28 (SMS-28) adapted for swimming contexts, demographic questionnaires, and participation records. Statistical analyses were performed using SPSS v27, including descriptive statistics, correlation analysis, and multiple regression. Results: Results revealed that intrinsic motivation (M = 4.23, SD = 0.87) was the strongest predictor of swimming participation, followed by identified regulation (M = 3.89, SD = 0.92). Significant gender differences were observed (p < 0.05), with female students showing higher levels of intrinsic motivation. Age was negatively correlated with external regulation (r = -0.34, p < 0.01). Conclusions: Intrinsic motivation significantly influences elementary students' participation in swimming lessons. Educational interventions should focus on fostering autonomous motivation while considering gender and age-related differences in motivational profiles.