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All Journal Jurnal Pengembangan Wiraswasta YUME : Journal of Management Prosiding Conference on Research and Community Services Otonomi Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business Prosiding Simposium Nasional Manajemen dan Bisnis Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship
Evasari, Aprilia Dian
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Social Sciences Other

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Journal : otonomi

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Pengaruh Motivasi, Lingkungan Kerja Dan Tunjangan Kerja Terhadap Kinerja ASN Di UPT Perpustakaan Proklamator Bung Karno Kurniawan, Nanang Yudhi; Evasari, Aprilia Dian
Otonomi Vol 24 No 2 (2024): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v24i2.6322

Abstract

The performance of each employee is different from other employees according to their level of knowledge, skills, and motivation. Human resource management carried out professionally can improve employee performance. The aim of this research is to determine the significance of the influence of motivation, work environment, and work benefits on performance. The data research techniques in this research are Questionnaire/Questionnaire techniques, Observation, and Documentation Techniques. Data Quality Test using Validity and Reliability Test. Data analysis techniques use Multiple Linear Regression Analysis, F Test, and T Test. Based on the results of statistical analysis, it can be explained that the influence of motivation on performance has a sig value. 0.011<0.05. The influence of work environment variables on performance has a value of sig.0.011 <0.05. The influence of the work allowance variable on performance has a sig value. 0.001> 0.05. From these results, it can be concluded that the variables of motivation, incentives, and work environment have a significant influence on performance at the UPT Proklamator Bung Karno Library.
Repurchase Intention Dipengaruhi Green Marketing Dan e-WOM Melalui Brand Image Kopi Kekinian di Kota Kediri Yani, Ahmad; Evasari, Aprilia Dian
Otonomi Vol 24 No 2 (2024): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v24i2.5959

Abstract

This study aims to identify and analyze the influence of green marketing and e-WOM (electronic word of mouth) on repurchase intention through Brand Image, with a case study of Kopi Kekinian shop consumers in Kediri City. The population in this research consists of all consumers of Kopi Kekinian shops in Kediri City. The research sample is a portion of these consumers, selected using purposive sampling, with a total of 100 respondents. The analysis results show that green marketing has a significant positive effect on Brand Image. e-WOM has a significant positive effect on the Brand Image of the product. Green marketing has not effect on repurchase intention. e-WOM has a significant positive effect on repurchase intention for the product. Brand Image has a significant positive effect on repurchase intention. Brand Image can mediate the influence of green marketing on repurchase intention for Kopi Kekinian in Kediri City. However, Brand Image does not mediate the influence of e-WOM on repurchase intention for Kopi Kekinian in Kediri City.
Co-Authors ahmad yani Beny Mahyudi Saputra Diana Ambarwati Kurniawan, Nanang Yudhi Utomo, Yudo Bismo Wicaksana, Calvin Pandu Zakariya, Daffa Hilmy