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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Management, Accounting and Technology (JEMATech) ACCOUNTHIK : Journal of Accounting and Finance Abdimas Universal Jurnal Abdimas Mandiri Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Aksara: Jurnal Ilmu Pendidikan Nonformal Value : Journal of Management and Business Prospek: Jurnal Manajemen dan Bisnis
Anggi Pasca Arnu
Universitas Singaperbangsa Karawang
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Abdimas Universal

 1 
Pendampingan Transformasi Digital Marketing Era Pandemi Covid-19 pada Peserta UMKM Jabar Juara di Kabupaten Karawang Anggi Pasca Arnu
Abdimas Universal Vol. 5 No. 1 (2023): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v5i1.220

Abstract

The economic slowdown caused by the COVID-19 epidemic was felt in a number of critical sectors, particularly Micro, Small, and Medium bBusinesses (MSMEs), which are the backbone of the Indonesian people's economy. Characteristics of MSMEs that are still conducting business traditionally encountering difficulties and issues in coping with pandemic circumstances, and changes in customer behavior who have shifted to digital or the so-called four mega shifts in consumer behavior in covid-19. These shifts in customer behavior have an impact on the fall in turnover and even the collapse of traditional MSME enterprises. In this Abdimas, for the JABAR JUARA MSME program, carried out a way of aiding MSMEs in the pandemic period. By implementing the notion of digital transformation, we seek to increase creativity, ideas, and innovation by offering education, training, and help to MSMEs. MSMEs have undergone a transition in this service, beginning with obtaining an Business Permit Number (NIB) using the OSS application, to establishing social media profiles and market locations, to growing brand image and turnover, Understand how to utilize social media to grow your business, increase your market network, and build relationships with customers. This service activity concluded with a demonstration of MSME items at the Karawang Regency Department of Cooperatives and MSMEs.
Co-Authors Aef Saefullah Azmy Nur Cindy Ayu Lestari Dadan Ahmad Fadili Dede Yulia Diella Fakhirah Yunansyah Hana Salsabila Kastanya Hannie, Hannie Ilyan Sandrian Fahmi Ina Ratnasari Nana Diana Nanu Hasanuh Putra, R. Aditya Kristamtomo Revika Nur Febrianty Rifki Renaldi Shella Arlea