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MODEL PENGEMBANGAN DAN PEMETAAN POTENSI JAWA TIMUR MELALUI PERANAN KEY SECTOR KOTA/KABUPATEN roosmawarni, anita
Majalah Ekonomi Vol 22 No 1 Juli (2017)
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

nasional melalui upaya-upaya peningkatan seluruh aspek kehidupan masyarakat dengan terus meningkatkan kesejahteraan secara adil dan merata. Fenomena semakin ketatnya persaingan di era globalisasi, seperti EAC memaksa masing-masing pemerintah daerah Jawa Timur agar mampu mengembangkan potensi wilayahnya dan menerapkan strategi ekonomi yang baik sehingga mampu bersaing pada pasar global.Dalam kerangka pencapaian tujuan pembangunan ekonomi daerah dibutuhkan kebijakan pembangunan yang didasarkan pada karakteristik daerah (endogenous development), dengan memanfaatkan potensi-potensi sumberdaya lokal. Identifikasi sektor ekonomi yang potensial (key sector) menjadi kebutuhan bagi optimalisasi proses dan keberhasilan pembangunan ekonomi. Tujuan dari penelitian ini adalah untuk menganalisis sektor-sektor ekonomi yang menjadi basis di masing-masing kabupaten/kota di Provinsi Jawa Timur untuk selanjutnya dapat dijadikan acuan bagi pemerintah daerah dalam mengoptimalkan potensi daerah sehingga mampu mencapai target pertumbuhan ekonomi yang tinggi. Di samping itu dalam penelitian ini dikembangkan sebuah model untuk memetakan potensi masing-masing kota/kabupaten melalui pendekatan tipologi Klassen, dengan harapan peta ini dapat dijadikan kompas bagi arah dan tujuan pembangunan Jawa Timur. Alat analisis yang digunakan dalam penelitian ini adalah Location Quetiont (LQ), Model Rasio Pertumbuhan (MRP), dan pemetaan potensi daerah melalui tipologi Klassen Kata kunci : LQ, MRP, Tipologi Klassen

Peran Citra Merek, Diskon Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pakaian Sari, Dinda Kartika; Roosmawarni, Anita; Mulyana, Phonny Aditiawan
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.22883

This study aimed to determine the effect of brand image price discounts and service quality on purchasing decisions of Topten clothing at Cahaya of BG Junction Surabaya. This research method used a quantitative approach. Data collection was conducted by distributing questionnaires to 100 respondents. Sample research using purposive sampling technique. The analysis tool used SPSS version 25 through the following stages: validity test, reliability test, classic assumption test, multiple linear analysis, hypothesis testing, and the coefficient of determination obtains an R2 value of 0.287 or 28.7%. The remaining 71.3% of the decision to purchase topten clothing at Cahaya of BG Junction Surabaya was influenced by other variables outside of this study. The results of the study partially showed that (1) Brand Image has no significant effect on the Decision to Purchase Topten clothing at Cahaya BG Junction Surabaya (2) Price Discounts have no significant effect on the Decision to Purchase Topten clothing at Cahaya of BG Junction Surabaya (3) Quality of Service influences significant effect on the Decision to Purchase clothing Topten at Cahaya of BG Junction Surabaya (4) Brand Image, Price Discounts and Quality of Service have a simultaneous effect on Purchase Decisions for Topten clothing at Cahaya of BG Junction Surabaya. Keywords: Brand Image, Price Discount, Service Quality, Purchase Decision Penelitian ini bertujuan untuk mengetahui pengaruh citra merek ,diskon harga dan kualitas pelayanan terhadap keputusan pembelian pakaian Topten di Cahaya BG Junction Surabaya. Metode penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Penelitian sampel dengan teknik purposive sampling. Alat analisis menggunakan SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 0,287 atau 28.7%. Sisanya sebesar 71.3% Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial menunjukkan bahwa (1) Citra Merek tidak berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (2) Diskon Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (3) Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (4) Citra Merek, Diskon Harga dan Kualitas Pelayanan secara simultan berpengaruh terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya. Kata Kunci: Citra Merek, Harga Diskon, Kualitas Pelayanan, Keputusan Pembelian

Pendampingan Penentuan Harga Pokok Produksi dengan Metode Full Costing Pada UMKM Camilan Anugerah Surabaya Sunarwati, Novi; Sa'diyah, Halimatus; Roosmawarni, Anita; Virana, Tiara Anindya
Humanism : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2024): April
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v5i1.20595

Abstrak Permasalahan yang sering dihadapi oleh UMKM saat ini kebanyakan terkait penentuan harga pokok produksi yang tidak sesuai. Adakalanya penentuan harga pokok produksi oleh UMKM lebih murah dan ada yang kemahalan dari harga pasar. Hal ini mengakibatkan sulit berkembangnya UMKM dalam persaingan dunia bisnis. Dengan adanya pengabdian ini bertujuan untuk melakukan pendampingan penetapan harga pokok produksi dengan metode full costing. Pendampingan dilakukan secara langsung yaitu menjelaskan, memaparkan dan menghitungkan perhitungan harga pokok produksi pada produk keripik pisang, keripik tempe dan carang mas dengan metode full costing per satu kali produksi. Hasil pengabdian didapatkan informasi perhitungan harga pokok produksi setiap unit menurut UMKM pada keripik pisang sebesar Rp 7.794, keripik tempe sebesar Rp 6.588 dan carang mas sebesar Rp 4.081. Perhitungan harga pokok produksi setiap unit menurut full costing pada keripik pisang sebesar Rp 8.799, keripik tempe sebesar Rp 7.632 dan carang mas sebesar Rp 4.764. Harga yang disarankan untuk perhitungan harga pokok produksi yaitu berdasarkan metode full costing dengan keuntungan lebih maksimal. Kata Kunci: harga pokok produksi, metode full costing, UMKM

Analisis Pengaruh Store Name, Price Discount, Event Marketing, dan Service Quality Terhadap Impulse Buying Maulidya, Vina; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23899

This research aimed to determine the influence of store name, price discount, event marketing, and service quality on impulse buying. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 100 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 70.1% and the rest of the 29.9% impulse buying Petra Togamas Surabaya consumers were influenced by other variables outside of this research. The results showed that store name had a significant effect on impulse buying that price discounts had a significant effect on impulse buying, The marketing events had a significant effect on impulse buying, and service quality had a significant effect on impulse buying. Meanwhile, simultaneously store name, price discount, event marketing, and service quality had a significant effect on impulse buying Keywords: Store name, Price Discount, Event Marketing, Service Quality, Impulse Buying Penelitian ini bertujuan untuk mengetahui pengaruh store name, price discount, event marketing, dan service quality terhadap impulse buying. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Metode pengambilan sampel menggunakan teknik purposive sampling. Pengolahan data menggunakan program IBM Statisical Package for the Social Science (SPSS) versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 70,1% dan sisanya sebesar 29,9% impulse buying konsumen Petra Togamas Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian ini, secara parsial menunjukkan bahwa store name berpengaruh signifikan terhadap impulse buying, price discount berpengaruh signifikan terhadap impulse buying, event marketing berpengaruh signifikan terhadap impulse buying, dan service quality berpengaruh signifikan terhadap impulse buying. Sedangkan, secara simultan store name, price discount, event marketing, dan service quality berpengaruh signifikan terhadap impulse buying. Kata kunci: Nama toko, Diskon Harga, Pemasaran Event, Kualitas Layanan, Pembelian Impulsif

Analisis Pengaruh Motif Rasional, Motif Emosional, dan Perceived Value Terhadap Keputusan Pembelian di Shoope Zahrani, Amalia; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23907

This research aimed to determine the influence of rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 102 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 56,7% and the rest of the 43,3% purchase decisions shopee were influenced by other variables purchase decisions outside of this research. The results showed that rational purchase motive no had a effect on that emotional purchase motive had a effect on purchase decisions, and perceived value had a effect on purchase decisions, Meanwhile, simultaneously rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. Keywords: Rational Purchase Motive ,Emotional Purchase Motive,Perceived Value, Purchase Decisions. Penelitian ini bertujuan untuk mengetahui pengaruh motif pembelian rasional, motif pembelian emosional dan perceived value terhadap keputusan pembelian Shopee. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuisioner kepada 102 responden. Metode pengambilan sampel menggunakan teknik simple random sampling. Pengolahan data menggunakan program SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 56,7% dan sisanya sebesar 43,3% keputusan pembelian Shopee dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial, menunjukkan bahwa motif pembelian rasional tidak berpengaruh terhadap keputusan pembelian Shopee, motif pembelian emosional berpengaruh terhadap keputusan pembelian Shopee, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Sedangkan, secara simultan motif pembelian rasional, motif pembelian emosional, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Kata kunci: Motif Pembelian Rasional, Motif Pembelian Emosional, Nilai yang Dipersepsikan, Keputusan Pembelian.

Peran Citra Merek, Diskon Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pakaian Sari, Dinda Kartika; Roosmawarni, Anita; Mulyana, Phonny Aditiawan
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.22883

This study aimed to determine the effect of brand image price discounts and service quality on purchasing decisions of Topten clothing at Cahaya of BG Junction Surabaya. This research method used a quantitative approach. Data collection was conducted by distributing questionnaires to 100 respondents. Sample research using purposive sampling technique. The analysis tool used SPSS version 25 through the following stages: validity test, reliability test, classic assumption test, multiple linear analysis, hypothesis testing, and the coefficient of determination obtains an R2 value of 0.287 or 28.7%. The remaining 71.3% of the decision to purchase topten clothing at Cahaya of BG Junction Surabaya was influenced by other variables outside of this study. The results of the study partially showed that (1) Brand Image has no significant effect on the Decision to Purchase Topten clothing at Cahaya BG Junction Surabaya (2) Price Discounts have no significant effect on the Decision to Purchase Topten clothing at Cahaya of BG Junction Surabaya (3) Quality of Service influences significant effect on the Decision to Purchase clothing Topten at Cahaya of BG Junction Surabaya (4) Brand Image, Price Discounts and Quality of Service have a simultaneous effect on Purchase Decisions for Topten clothing at Cahaya of BG Junction Surabaya. Keywords: Brand Image, Price Discount, Service Quality, Purchase Decision Penelitian ini bertujuan untuk mengetahui pengaruh citra merek ,diskon harga dan kualitas pelayanan terhadap keputusan pembelian pakaian Topten di Cahaya BG Junction Surabaya. Metode penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Penelitian sampel dengan teknik purposive sampling. Alat analisis menggunakan SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 0,287 atau 28.7%. Sisanya sebesar 71.3% Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial menunjukkan bahwa (1) Citra Merek tidak berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (2) Diskon Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (3) Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (4) Citra Merek, Diskon Harga dan Kualitas Pelayanan secara simultan berpengaruh terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya. Kata Kunci: Citra Merek, Harga Diskon, Kualitas Pelayanan, Keputusan Pembelian

Financial Performance Against Stock Prices of the Mining Sector in Indonesia Madiha, Fathinul; Fatihudin, Didin; Roosmawarni, Anita
The Journal of Financial, Accounting, and Economics Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2025.v02.i01.p01

This study aims to analyze the effect of financial performance on the stock price of mining sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2012–2015. The independent variables in this study consist of Return on Assets (ROA), Return on Equity (ROE), Earnings Per Share (EPS), Price-to-Earnings Ratio (PER), and Price-to-Book Value (PBV). In contrast, the dependent variable is the stock price. The study population includes all mining sector companies listed on the IDX, with samples obtained through a purposive sampling method. The data analysis technique employed is multiple linear regression analysis, which tests the simultaneous and partial effects of each variable on stock prices. The results of the hypothesis testing indicate that all financial performance variables have a significant effect on stock prices simultaneously. To some extent, EPS, ROA, and PBV have a significant impact on stock prices, while ROE and PER do not exhibit a significant effect. EPS was found to be the most dominant variable in influencing the stock prices of mining sector companies. Theoretically, these results strengthen the existing literature on the importance of EPS indicators in stock valuation. At the same time, they provide guidance for investors in making informed investment decisions based on fundamental analysis. This study also suggests the need for a sector-specific approach in evaluating the effect of financial indicators on stock prices.

Pendampingan Penentuan Harga Pokok Produksi dengan Metode Full Costing Pada UMKM Camilan Anugerah Surabaya Sunarwati, Novi; Sa'diyah, Halimatus; Roosmawarni, Anita; Virana, Tiara Anindya
Humanism : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2024): April
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v5i1.20595

Abstrak Permasalahan yang sering dihadapi oleh UMKM saat ini kebanyakan terkait penentuan harga pokok produksi yang tidak sesuai. Adakalanya penentuan harga pokok produksi oleh UMKM lebih murah dan ada yang kemahalan dari harga pasar. Hal ini mengakibatkan sulit berkembangnya UMKM dalam persaingan dunia bisnis. Dengan adanya pengabdian ini bertujuan untuk melakukan pendampingan penetapan harga pokok produksi dengan metode full costing. Pendampingan dilakukan secara langsung yaitu menjelaskan, memaparkan dan menghitungkan perhitungan harga pokok produksi pada produk keripik pisang, keripik tempe dan carang mas dengan metode full costing per satu kali produksi. Hasil pengabdian didapatkan informasi perhitungan harga pokok produksi setiap unit menurut UMKM pada keripik pisang sebesar Rp 7.794, keripik tempe sebesar Rp 6.588 dan carang mas sebesar Rp 4.081. Perhitungan harga pokok produksi setiap unit menurut full costing pada keripik pisang sebesar Rp 8.799, keripik tempe sebesar Rp 7.632 dan carang mas sebesar Rp 4.764. Harga yang disarankan untuk perhitungan harga pokok produksi yaitu berdasarkan metode full costing dengan keuntungan lebih maksimal. Kata Kunci: harga pokok produksi, metode full costing, UMKM

Analisis Pengaruh Store Name, Price Discount, Event Marketing, dan Service Quality Terhadap Impulse Buying Maulidya, Vina; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23899

This research aimed to determine the influence of store name, price discount, event marketing, and service quality on impulse buying. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 100 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 70.1% and the rest of the 29.9% impulse buying Petra Togamas Surabaya consumers were influenced by other variables outside of this research. The results showed that store name had a significant effect on impulse buying that price discounts had a significant effect on impulse buying, The marketing events had a significant effect on impulse buying, and service quality had a significant effect on impulse buying. Meanwhile, simultaneously store name, price discount, event marketing, and service quality had a significant effect on impulse buying Keywords: Store name, Price Discount, Event Marketing, Service Quality, Impulse Buying Penelitian ini bertujuan untuk mengetahui pengaruh store name, price discount, event marketing, dan service quality terhadap impulse buying. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Metode pengambilan sampel menggunakan teknik purposive sampling. Pengolahan data menggunakan program IBM Statisical Package for the Social Science (SPSS) versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 70,1% dan sisanya sebesar 29,9% impulse buying konsumen Petra Togamas Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian ini, secara parsial menunjukkan bahwa store name berpengaruh signifikan terhadap impulse buying, price discount berpengaruh signifikan terhadap impulse buying, event marketing berpengaruh signifikan terhadap impulse buying, dan service quality berpengaruh signifikan terhadap impulse buying. Sedangkan, secara simultan store name, price discount, event marketing, dan service quality berpengaruh signifikan terhadap impulse buying. Kata kunci: Nama toko, Diskon Harga, Pemasaran Event, Kualitas Layanan, Pembelian Impulsif

Analisis Pengaruh Motif Rasional, Motif Emosional, dan Perceived Value Terhadap Keputusan Pembelian di Shoope Zahrani, Amalia; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23907

This research aimed to determine the influence of rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 102 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 56,7% and the rest of the 43,3% purchase decisions shopee were influenced by other variables purchase decisions outside of this research. The results showed that rational purchase motive no had a effect on that emotional purchase motive had a effect on purchase decisions, and perceived value had a effect on purchase decisions, Meanwhile, simultaneously rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. Keywords: Rational Purchase Motive ,Emotional Purchase Motive,Perceived Value, Purchase Decisions. Penelitian ini bertujuan untuk mengetahui pengaruh motif pembelian rasional, motif pembelian emosional dan perceived value terhadap keputusan pembelian Shopee. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuisioner kepada 102 responden. Metode pengambilan sampel menggunakan teknik simple random sampling. Pengolahan data menggunakan program SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 56,7% dan sisanya sebesar 43,3% keputusan pembelian Shopee dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial, menunjukkan bahwa motif pembelian rasional tidak berpengaruh terhadap keputusan pembelian Shopee, motif pembelian emosional berpengaruh terhadap keputusan pembelian Shopee, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Sedangkan, secara simultan motif pembelian rasional, motif pembelian emosional, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Kata kunci: Motif Pembelian Rasional, Motif Pembelian Emosional, Nilai yang Dipersepsikan, Keputusan Pembelian.

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