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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian Masyarakat Asia Jurnal Abdimas Kartika Wijayakusuma Jurnal Manajemen Widya Amerta Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Welfare: Jurnal Pengabdian Masyarakat
Wirsa, I Nengah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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KEPUTUSAN PEMBELIAN PRODUK HORTIKULTURA : BAGAIMANA ATTITUDE TO BRAND MEMEDIASI PENGARUH E-SERVICE QUALITY? Purnama Sari, Desak Made Febri; Cremadin, Putu Shata; Wirsa, I Nengah; Oka Martini, Ida Ayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 1 (2023): Edisi Januari - April 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i1.2882

Abstract

Keputusan pembelian produk hortikultura : bagaimana attitude to brand memediasi pengaruh e-service quality dilakukan untuk mengetahui pengaruh e-service quality terhadap keputusan pembelian melalui attitude to brand pada aplikasi Sayurbox. Data kuantitatif digunakan dengan teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden. Populasi yang digunakan yaitu wanita karir dan telah menikah dengan rentang usia 18- 60 serta berdomisili di Kota Denpasar. Jumlah sampel yang digunakan adalah sebesar 110 responden serta pada teknik pengambilan sampelnya menggunakan purposive sampling. Temuan yang diperoleh yaitu Sayurbox mampu menyediakan kualitas pelayanan online yang sangat baik kepada konsumen sehingga dapat membangun sikap positif serta meningkatkan kepercayaan konsumen untuk melakukan keputusan pembelian produk segar melalui aplikasi Sayurbox. Hasil penelitian menunjukan bahwa e-service quality berpengaruh positif dan signifikan terhadap attitude to brand, attitude to brand berpengaruh secara positif dan signifikan terhadap keputusan pembelian, e-service quality berpengaruh secara positif dan signifikan terhadap keputusan pembelian serta e-service quality berpengaruh positif dan signifikan terhadap keputusan pembelian melalui attitude to brand dengan nilai signifikansi < 0,05.
Efektivitas Sumber Daya Manusia di Kelurahan Tonja, Denpasar Utara, Provinsi Bali dalam Kesiapan Penyelenggaraan Pemilu Tahun 2024 Wirsa, I Nengah; Samala, Ida Ayu Sharira
Jurnal Abdimas Kartika Wijayakusuma Vol 5 No 2 (2024): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v5i2.434

Abstract

Artikel ini mengkaji efektivitas sumber daya manusia (SDM) dalam persiapan penyelenggaraan Pemilu 2024 di Kelurahan Tonja, Denpasar Utara, Provinsi Bali. Faktor-faktor yang memengaruhi efektivitas SDM termasuk faktor kelembagaan, kebijakan, dan budaya. Kegiatan KKN di Kelurahan Tonja bertujuan untuk memberikan sosialisasi mengenai urgensi pemilu, betapa pentingnya hak suara dalam pemilu tahun 2024 agar terhindar suara tidak sah atau golongan putih (golput), serta memberikan bantuan berupa sejumlah sembako kepada masyarakat lansia, kurang mampu dan berkebutuhan khusus (cacat), dan juga meningkatkan partisipasi masyarakat dalam proses demokrasi. Rencana keberlanjutan termasuk memperluas kampanye sosial media, memasang pamflet dan spanduk, dan bekerja sama dengan pemerintah daerah, dan organisasi masyarakat lainnya. Metode kegiatan yang digunakan dalam melaksanakan pengabdian masyarakat tersebut yaitu dengan cara observasi dan berdiskusi dengan anggota KPPS, agar dapat memahami pengumpulan data dengan benar sehingga dapat terlaksanakannya program kerja dengan baik. Dengan berlangsungnya kegiatan program kerja sosialisasi mengenai urgensi pemilu tahun 2024, dapat meminimalisir angka golongan putih (golput) di Kelurahan Tonja, Denpasar Utara, Provinsi Bali.
PENGARUH KEUNIKAN PRODUK, INOVASI PRODUK, DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN SOUVENIR V T-LAB WOOD ROCKS TAMPAKSIRING, GIANYAR. Wirsa, I Nengah
Widya Amerta Vol 11, No 2 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/wa.v11i2.2158

Abstract

Pentingnya penelitian ini dilakukan untuk mengetahui pengaruh keunikan produk, inovasi produk, dan promosi online terhadap keputusan pembelian souvenir (handicraft) CV T-Lab wood rocks Tampaksiring, Gianyar.Sampel penelitian ini terdiri dari 112 responden. Menggunakan teknik sampling aksidental atau sampling kebetulan pada pelanggan batu kayu CV T-Lab yang responden pernah membeli oleh-oleh sebagai metode pengambilan sampel.. Penelitian ini menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa variabel keunikan produk, inovasi produk, dan promosi online berpengaruh positif dan signifikan terhadap keputusan pembelian souvenir (handicraft) CV T-Lab wood rocks. Nilai adjusted R square model regresi sebesar 0,656 menunjukkan bahwa variabel keunikan produk, inovasi produk, dan promosi online dapatmenjelaskan 65,6% variabelkeputusanpembelian, dan variabel lain di luar penelitian ini dapat menjelaskan sisanya sebesar 34,4%.
Peran Minat Beli Dalam Memediasi Pengaruh Social Media Marketing Dan Brand Awareness Terhadap Purchase Decision (Studi Kasus Malwa Tekstile Denpasar) Zohor, Taha; Wirsa, I Nengah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9520

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Brand Awareness terhadap keputusan pembelian dengan minat beli sebagai variabel mediasi pada Toko Malwa Tekstil. Metode yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 80 responden, kemudian dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa Social Media Marketing dan Brand Awareness berpengaruh positif dan signifikan terhadap Purchase Decision, baik secara langsung maupun tidak langsung melalui Minat Beli. Faktor paling kuat berasal dari konten promosi dan kesadaran merek. Simpulan penelitian ini menegaskan pentingnya strategi digital marketing dan penguatan brand awareness untuk mendorong minat beli konsumen sehingga meningkatkan keputusan pembelian secara berkelanjutan.
Enhancing Product Quality and Marketing to Compete with Similar Businesses at Panca Perkasa Coffee Milling Company Shofa, Tahniya Nurus; Wirsa, I Nengah
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1902

Abstract

Purpose: This research aims to enhance Panca Perkasa Coffee Milling Company's competitiveness amidst intense competition with similar UMKMs, which has led to a decline in coffee product sales and negatively impacted the company's growth. The study identifies strengths such as affordable prices, accepted quality, consistent production capacity, and preservative-free raw materials while noting product development and monitoring weaknesses. Method: The study utilizes a mixed-method approach, combining qualitative and quantitative research designs. Data collection methods include surveys, interviews with key stakeholders, and analysis of sales and production records. Analytical techniques involve SWOT analysis to assess strengths, weaknesses, opportunities, and threats, alongside statistical methods to evaluate sales trends and customer preferences. Practical Applications: The findings suggest practical strategies for network expansion, such as forming partnerships with distributor agents and leveraging technology, especially social media, to reach broader markets and attract new customers. Additionally, maintaining price stability, improving product quality, ensuring production continuity, and introducing attractive packaging innovations are recommended to boost competitiveness. Conclusion: The study concludes that implementing the identified strategies can significantly enhance Panca Perkasa Coffee Milling Company's market presence and sales. The results highlight the importance of strategic marketing, technological utilization, and continuous product improvement in overcoming competition and fostering business growth.
STRATEGY EDUCATION TO INCREASE BANK BPD BALI'S ASSET GROWTH THROUGH ITS ABILITY AS AN AGENT OF REGIONAL DEVELOPMENT Amarani, Aura; Wirsa, I Nengah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.2009

Abstract

Global economic growth is anticipated to slow in 2023 from 2022, accompanied by rising inflationary pressures, aggressive monetary policy rate hikes, and financial market uncertainty. This growth must be independent of the bank's role as an economic body that supervises, accumulates, and distributes monies to the public through deposits. Regional Development Bank (BPD) is a banking entity created by a local government with total shareholders or a fraction of shares controlled by the local government. The challenge is that the growth rate of commercial bank assets in Bali is larger than BPD Bali Bank. One of the actions that may be done is to carry out a strategy to create capacity as an agent of regional development. Briefing and learning activities allow organizations to become more aware of the importance of implementing ways to improve the growth of company assets. This activity is planned to follow up the implementation of the capability-building strategy as an agent of regional development in increasing the growth of Bank BPD Bali's assets so that asset growth increases optimally.
APPLICATION OF CREDIT DISTRIBUTION FOR CORPORATE BUSINESS SEGMENTS AT PT. BALI REGIONAL DEVELOPMENT BANK Febriyanti, Ni Kadek Rika; Wirsa, I Nengah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2024): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.2035

Abstract

Corporate Credit is one of the sections of BPD Bali, corporate banking is frequently also referred to as business banking, comprising areas of banking connected to corporate services. Corporate banking is a key profit center for as big companies of banks, but corporations are the originator of the largest client loans, corporations corporations are also a frequent source of write-offs for loans that have deteriorated. The sector taken by corporate banking normally serves a broad range, ranging from small and medium companies (SMEs) to giant corporate categories with billions in sales and offices nationwide. The issues encountered by Bank BPD Bali in the credit sector include how to implement credit distribution and the constraining factors for credit distribution at Bank BPD Bali. The purpose of this study is to find out how the application of credit distribution for the corporate business segment at PT. Bali Regional Development Bank and to find out the inhibiting factors for applying credit distribution for the corporate business segment at PT. Bali Regional Development Bank. That means Bank BPD Bali may utilize this study as an assessment material for the inhibiting factors that restrict the spread of credit.
ANALYSIS OF BPD BALI MOBILE USAGE ON CUSTOMER INTEREST IN TRANSACTIONS Dewi, Kadek Safira Permata; Wirsa, I Nengah
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2024): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i1.2037

Abstract

Competition in the financial business is getting tougher in local and international markets. Banks that strive to grow and achieve competitive advantage must be able to provide clients with better services than their competitors. Customer interest in transactions is a success factor for a bank in improving and developing the quality of its services. The quality of customer service is very important for companies to be managed properly in order to continue to gain customer trust and satisfaction. PT Bank Pembangunan Daerah Bali must provide the best service supported by adequate facilities and infrastructure. One form of facilities and infrastructure that can improve the quality of service of a service provider (bank) is to provide services through electronic media or e-banking. Problems with the e-banking application of PT Bank Pembangunan Daerah Bali have weaknesses that reduce customer interest in using this application. This research aims to be used as evaluation material by Bank BPD Bali Province in improving and improving service performance through electronic media.
Penyuluhan Tabungan SimPel Untuk Membangun Kesadaran Menabung Pada Siswa SMK PGRI Klungkung Cantika, Cantika Nevita Sari; Wirsa, I Nengah
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2023): Welfare : Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i4.679

Abstract

The service took the form of socialization and counseling activities about "Bank BPD Bali Goes To School" for Klungkung PGRI Vocational High School students. Considering the low culture of saving among students, especially saving at the bank. This activity aims to provide knowledge and understanding of how to save using SimPel Savings and how to save properly with pocket money given by parents. The activity method uses stages including: 1). Convey or inform the school that there will be socialization and counseling programs; 2). Collection of information about problems that exist in schools; 3). We prepare material to be disseminated; 4). The Bank also prepares banners and door prizes; 5). Implementation of socialization regarding saving. The material presented regarding Simpel is the definition of SimPel savings, the benefits of Simpel Savings, and how to save using Simpel Savings and plus how much the initial deposit is to make Simple Savings. The results of this activity received a good response from students and teachers. Begin to understand what Simple Savings is, how to save properly, and the benefits of saving for the long term. Keywords: Bank BPD Bali, Simple Savings, Benefits of Saving
Peran Kepuasan Konsumen Dalam Memediasi Pengaruh Citra Usaha Dan Kualitas Pelayanan Terhadap Repurchase Order (Studi Kasus Toko Adnan) Astar, Malekul; Wirsa, I Nengah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9550

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Citra Usaha dan Kualitas Pelayanan terhadap Repurchase Order dengan Kepuasan Konsumen sebagai variabel mediasi pada Toko Adnan. Penelitian dilakukan terhadap 80 responden menggunakan pendekatan kuantitatif dengan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa Citra Usaha berpengaruh positif dan signifikan terhadap Repurchase Order (original sample = 0,543; T-statistics = 7,495; P-value = 0,000), serta berpengaruh positif terhadap Kepuasan Konsumen (original sample = 0,538; T-statistics = 6,780; P-value = 0,000). Kualitas Pelayanan juga terbukti berpengaruh positif dan signifikan terhadap Repurchase Order (original sample = 0,543; T-statistics = 7,495; P-value = 0,000) dan Kepuasan Konsumen (original sample = 0,370; T-statistics = 4,919; P-value = 0,000). Selanjutnya, Kepuasan Konsumen berpengaruh positif terhadap Repurchase Order (original sample = 0,336; T-statistics = 4,534; P-value = 0,000) serta memediasi hubungan antara Citra Usaha dan Repurchase Order (original sample = 0,183; T-statistics = 3,777; P-value = 0,000), maupun antara Kualitas Pelayanan dan Repurchase Order (original sample = 0,124; T-statistics = 3,138; P-value = 0,000). Semua hipotesis diterima karena nilai P-value < 0,05 dan T-statistics > 1,98. Hasil penelitian menegaskan bahwa Kepuasan Konsumen berperan sebagai mediator parsial yang memperkuat hubungan antara Citra Usaha dan Kualitas Pelayanan terhadap Repurchase Order. Semakin baik citra dan pelayanan yang diberikan, semakin tinggi kepuasan serta kecenderungan pelanggan untuk melakukan pembelian ulang di Toko Adnan.
Co-Authors Amarani, Aura Astar, Malekul Cantika, Cantika Nevita Sari Cremadin, Putu Shata Desak Made Febri Purnama Sari Dewi, Kadek Safira Permata Febriyanti, Ni Kadek Rika Ida Ayu Oka Martini Samala, Ida Ayu Sharira Shofa, Tahniya Nurus Zohor, Taha