Article Per Year (5 Year)
p-Index From 2020 - 2025
1.048
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian Pada Masyarakat METHABDI
Purba, Dianty Putri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : INVEST : Jurnal Inovasi Bisnis dan Akuntansi

 1 
Building Customer Loyalty through Service Quality and Satisfaction: A Study at PDAM KCP Sei Agul Krismalem, Pika Dea; Purba, Dianty Putri; Evadine, Rebecca
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1466

Abstract

This study aims to assess how the variables of Service Quality and Customer Satisfaction influence Customer Loyalty at PDAM KCP Sei Agul. The research method used is a quantitative approach by distributing online questionnaires to 30 respondents who served as the sample for this study. Data were analyzed using SPSS version 25 with a multiple linear regression approach. The results of the study indicate that both Service Quality and Customer Satisfaction variables have a partial effect on Customer Loyalty. However, these variables do not have a simultaneous effect on Customer Loyalty.
Co-Authors Dewi Sari, Dewi Dina Rosmaneliana EVADINE, REBECCA Felix, Ivander Krismalem, Pika Dea Nandita, Darma selly Selly SILALAHI, DUMARIANI Siregar, Achiruddin