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All Journal Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Vokasi Indonesia
Suciati, Pijar
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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PEMAKNAAN PERJUANGAN PEREMPUAN DI SOCIAL MEDIA(STUDI KASUS ARTIKEL “IBU, 10 TAHUN PENJARA, 10 MILYARRUPIAH” DI DALAM BLOG WWW.ALANDAKARIZA.COM) Suciati, Pijar
Jurnal Vokasi Indonesia Vol. 3, No. 1
Publisher : UI Scholars Hub

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This study, in general aimed to describe and know the meaning of the message women struggle by users of social media (Facebook and Twitter) to the blog article of Alanda Kariza. This study uses a critical paradigm of constructionism. The type is descriptive research using case study strategy. Data collection techniques used is by interview (interview), with the selection of informants using purposive judgmental convenience. The conclusion that can be drawn from this research is, in the end a meaning that appears in the mind of the reader to a blog written in social media is influenced by many things, including the background of the blog readers. Whether it's family background, educational background, ideology embraced, blog writing style and choice of words. Similarly, the meaning of which is trying to be revealed in this study, namely the meaning of the struggles of women was also influenced by the above factors. According to Stuart Hall, there are three kinds of readings / interpretations of the text, namely (meaning dominant / hegemonic code, negotiated meaning / code, oppositional decoding / code). All three appeared in this study.
MOTIVASI INTRINSIK YANG MEMPENGARUHI PEMILIHAN JURUSAN DAN UNIVERSITAS(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015) Lusia, Amelita; Suciati, Pijar; Setiowati, Endang
Jurnal Vokasi Indonesia Vol. 3, No. 2
Publisher : UI Scholars Hub

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Globalization affects all aspects of life. This concept creates a paradigm borderless world, the world that does not know the limits of the territorial sovereignty of a nation / state. The impact of these conditions are helped create intense competition in various aspects of community life, including education. In the world of education, management can not be done conventionally alone, but requires a special ability that the output of education in accordance with market needs, both nationally and internationally. In addition to the need for change in the management of the educational institutions, educational institutions marketing issues was absolutely necessary due to the competition of universities / university higher. It was seen from the emergence of various colleges / universities that always offers the advantages of each. Colleges as providers of education services need to learn and have the initiative to improve customer satisfaction (students) because in general education is an ongoing process. Marketing educational institutions, almost similar to the marketing of the economy or government agencies engaged in services. However, if true, all marketing programs that have been carried out by the university is a factor and the reason students choose majors and certain universities? The answer could be yes, no, or may be it turns out there are other factors that influence greater than exposure to marketing. As expected the start of this study, there may be factors word of mouth (WOM) or electronic word of mouth (e- WOM) which also affect their choices, such as research Shahid, Et.al of the University of Lahore, Pakistan, which are listed in the journal IISTE 2012. The aim of this study was to identify common factors and other factors such as word of mouth, which is the reason the new students choose majors and certain universities. To identify them, the research will perform a quantitative approach through field surveys to students-freshmen at the University of Indonesia. Results of this research is the formulation of the deciding factors in choosing majors prospective students and universities, which is expected to help PR and marketing practitioners to develop a more effective marketing programs and was well received by the target objectives.
KONSTRUKSI TOKOH DALAM PEMBERITAAN DI MEDIA ONLINE(Analisis Framing Pemberitaan Mundurnya Ahok dari Partai Gerindra di media online) Setiowati, Endang; Suciati, Pijar
Jurnal Vokasi Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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The resignation of Basuki Tjahaja Purnama (Ahok) from the Gerindra Party for opposing Gerindra's decision to support the bill on regional head elections (PILKADA) through the DPRD was no longer directly by the people, causing controversy among the people which also served as media for discussion. This study will look at how news framing from three online media, Liputan6.com Vivanews.com, and Metronews.com. The selection of these three online sites is based on media ownership. The substantive theory used to analyze is the theory of social construction of reality from Berger and Luckmann, and the theory of influence hierarchy from Shoemaker and Reese. The research method will use framing analysis from Robert N. Entman. The unit of analysis is reporting on the resignation of Ahok from the Gerindra Party on the three online news sites above when officially resigning on September 10 to September 17 2014. The result was that the three media were quite neutral in framing the case, although in the figure Ahok VivaNews looked more leads to negative, while Metronews is more positive. What is surprising is that Liputan6 gave so much attention to this issue, its advantages were Liputan6 raised from various angles and different sources.
FAKTOR PEMBENTUK VIRALITAS PROMOSI MUSISI INDEPENDEN DI MEDIA SOSIAL Suciati, Pijar
Jurnal Vokasi Indonesia Vol. 8, No. 1
Publisher : UI Scholars Hub

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Successful viral communication depends on the ability of the sender to turn the recipient into an active marketer of the message. Tto be viral, before creating and sending the messages, sender should be considering the receiver's perspective and the content of the message. This study aims to find out how strong the factors forming the viral message that affecting the attitude of the audience towards promotional messages from an indie musician/band (Mocca). The paradigm used in this research is positivist (classic), the methodology is quantitative and explanatory approach. The data collection method is survey with online questionnaire. The analysis model is the Hypothetical Path Diagram. This research find if we want to make our promotional message to be viral, we should pay attention to the elements of the message structure, the contents of the message, and how to deliver the message. In addition we should pay attention to the elements of credibility, attraction, and strength of the message. Specific finding in this study are regarding proximity (proximity) and the psychology of message recipients.
Consumer Perceptions of Generation Z of Go-Ride Service Product Based on Marketing Mix Concept Brahmana, Putri Angelina; Amina, Amanda Keisya; Suciati, Pijar; Maulidiyanti, Mareta
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9408

Abstract

This study aims to explore Generation Z's perceptions of Go-Ride services and analyze the application of the 7Ps marketing mix concept within Go-Ride services offered by the Go-Jek application. To achieve this objective, a mixed research methodology was employed. Quantitative data were gathered through a survey conducted among Universitas Indonesia (UI) students aged 15-24 from November 28, 2022, to December 21, 2022, using Google Forms. Qualitative data were obtained through interviews. Our research findings reveal that Go-Ride services play a significant role in providing fast and economical mobility for Generation Z. Additionally, it unveils varying perceptions within this demographic regarding Go-Ride services, shedding light on the nuances of their preferences and expectations. This study contributes to the existing body of knowledge by offering insights into the distinctive perspectives of Generation Z regarding Go-Ride services. By applying the 7Ps marketing mix concept, it provides a deeper understanding of the marketing strategies and tactics utilized in these services. Furthermore, the mixed research approach employed in this study enhances the comprehensiveness of the findings, making it a valuable resource for addressing real-world challenges within the Go-Jek community.
Co-Authors Amina, Amanda Keisya Brahmana, Putri Angelina Lusia, Amelita Maulidiyanti, Mareta Setiowati, Endang