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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Humaniora Jurnal Vokasi Indonesia
Setiowati, Endang
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Humanities Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Stereotip Gender dan Dominasi Kapitalis dalam Iklan Televisi suatu Analisis Wacana Kritis Terhadap Iklan Televisi Citra Korporasi Gudang Garam di Bulan Ramadhan Wahyuningtyas, Bhernadetta Pravita; Setiowati, Endang
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3440

Abstract

Advertising has many purposes including the formation of consciousness, creating the image of the product or brand, forming positive associations and encouraging consumer behavior. Basically, the purpose of advertising is to achieve economic hegemony of the producers of goods or service advertised. Ads are increasingly being used for the benefit of the capitalists. Corporate advertising researchers usually discuss the effects of advertising on the form of company image only. But this research is not going to reveal about the image of a company that advertised, but about the creator ideology behind the creation of a corporate Advertising. The corporate Ads examined in this study is a series of Gudang Garam corporate advertisement which consists of two ads that aired on television every Ramadan. The research method used is French critical discourse analysis and analytical method of Sara Mill. This study uses substantive theoretical framework such as hegemony, ideology, patriarchy, and Marxist feminism and the discourse analysis theory from Michael Foucault and semiotic theory of Roland Barthes. The results of this  study showed that the ideology of the ad creator which is very patriarchal makes the text of the Gudang Garam corporate ads aired on all television stations every Ramadan, was laden with the existence of gender stereotypes. 
FAKTOR-FAKTOR PENDORONG KEBERHASILAN PEMERINTAH KABUPATEN SIAK DALAM PENANGGULANGAI KEMISKINAN DI KECAMATAN MEMPURA KABUPATEN SIAK (TAHUN 2011-2015) Setiowati, Endang; Wicaksono, Baskoro
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is conducted by Siak District Government which succeed especially in Mempura sub-district with existing programs so that it can reduce the number of poor people of Siak Regency and increase people’s welfare. According to the Regional Regulation of Siak Regency Year 2012 poverty is a socio-economic condition of a person or group of people who are not fulfilled their basic rights to maintain and develop a life of dignity. As for formulation of the problem in this research is what factors that become the driving force of the succees of the Siak Regency government in poverty reduction in sub-district Mempura in Siak Sri Indrapura.This research type using qualitative approach with descriptive method. Data collected by the writer use interview and documentation technique. Data used is primary data obtained from informant research and then supported from various government institutions related to this research.Research shows that in tackling this poverty Siak Sri Indrapura Regecy Government has issued a policy related to poverty namely the Regional Regulation (Perda) No. 10 of 2012 on poverty reduction in Siak Regecy. These succees factors in the form of Government programs according to the local regulation. Resources Human (SDM) and the Regional Poverty Reduction Coordination Team.Keywords: Succees Factors. Poverty, Local Regulation (Perda)
STUDI AWAL PERUMUSAN INDIKATOR EVALUASI STRATEGIKOMUNIKASI PEMASARAN 12 DESTINASI WISATA DI JAKARTA UTARA Rahayu, Sri; Setiowati, Endang; Lusia, Amelita; Pranita, Diaz; Priyanto, Priyanto; Setiawati, Rahmi; Rahmawati, Devi
Jurnal Vokasi Indonesia Vol. 2, No. 1
Publisher : UI Scholars Hub

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Abstract

MOTIVASI INTRINSIK YANG MEMPENGARUHI PEMILIHAN JURUSAN DAN UNIVERSITAS(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015) Lusia, Amelita; Suciati, Pijar; Setiowati, Endang
Jurnal Vokasi Indonesia Vol. 3, No. 2
Publisher : UI Scholars Hub

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Abstract

Globalization affects all aspects of life. This concept creates a paradigm borderless world, the world that does not know the limits of the territorial sovereignty of a nation / state. The impact of these conditions are helped create intense competition in various aspects of community life, including education. In the world of education, management can not be done conventionally alone, but requires a special ability that the output of education in accordance with market needs, both nationally and internationally. In addition to the need for change in the management of the educational institutions, educational institutions marketing issues was absolutely necessary due to the competition of universities / university higher. It was seen from the emergence of various colleges / universities that always offers the advantages of each. Colleges as providers of education services need to learn and have the initiative to improve customer satisfaction (students) because in general education is an ongoing process. Marketing educational institutions, almost similar to the marketing of the economy or government agencies engaged in services. However, if true, all marketing programs that have been carried out by the university is a factor and the reason students choose majors and certain universities? The answer could be yes, no, or may be it turns out there are other factors that influence greater than exposure to marketing. As expected the start of this study, there may be factors word of mouth (WOM) or electronic word of mouth (e- WOM) which also affect their choices, such as research Shahid, Et.al of the University of Lahore, Pakistan, which are listed in the journal IISTE 2012. The aim of this study was to identify common factors and other factors such as word of mouth, which is the reason the new students choose majors and certain universities. To identify them, the research will perform a quantitative approach through field surveys to students-freshmen at the University of Indonesia. Results of this research is the formulation of the deciding factors in choosing majors prospective students and universities, which is expected to help PR and marketing practitioners to develop a more effective marketing programs and was well received by the target objectives.
KONSTRUKSI TOKOH DALAM PEMBERITAAN DI MEDIA ONLINE(Analisis Framing Pemberitaan Mundurnya Ahok dari Partai Gerindra di media online) Setiowati, Endang; Suciati, Pijar
Jurnal Vokasi Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

The resignation of Basuki Tjahaja Purnama (Ahok) from the Gerindra Party for opposing Gerindra's decision to support the bill on regional head elections (PILKADA) through the DPRD was no longer directly by the people, causing controversy among the people which also served as media for discussion. This study will look at how news framing from three online media, Liputan6.com Vivanews.com, and Metronews.com. The selection of these three online sites is based on media ownership. The substantive theory used to analyze is the theory of social construction of reality from Berger and Luckmann, and the theory of influence hierarchy from Shoemaker and Reese. The research method will use framing analysis from Robert N. Entman. The unit of analysis is reporting on the resignation of Ahok from the Gerindra Party on the three online news sites above when officially resigning on September 10 to September 17 2014. The result was that the three media were quite neutral in framing the case, although in the figure Ahok VivaNews looked more leads to negative, while Metronews is more positive. What is surprising is that Liputan6 gave so much attention to this issue, its advantages were Liputan6 raised from various angles and different sources.
Memahami Kriteria Kualitas Penelitian: Aplikasi Pemikiran Penelitian Kualitatif Maupun Kuantitatif Setiowati, Endang
Jurnal Vokasi Indonesia Vol. 2, No. 2
Publisher : UI Scholars Hub

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Abstract

Co-Authors Baskoro Wicaksono, Baskoro Bhernadetta Pravita Wahyuningtyas Devi Rahmawati, Devi Lusia, Amelita Pranita, Diaz Priyanto Priyanto setiawati, rahmi SRI RAHAYU Suciati, Pijar