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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Sosial Humaniora Terapan Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Vokasi Indonesia
Lusia, Amelita
Program Pendidikan Vokasi Universitas Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN JRO MANGKU SEBAGAI OPINION LEADER DALAM KOMUNIKASI KEBENCANAAN GUNUNG AGUNG DI AMERTABHUANA, KARANGASEM, BALI Amelita Lusia Cecilia
Jurnal Sosial Humaniora Terapan Vol 4, No 2: January - June 2022
Publisher : Program Pendidikan Vokasi UI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jsht.v4i2.221

Abstract

Indonesia is the largest archipelago in the world, located between the continents of Asia and Australia, as well as the Indian and Pacific Oceans. It is located at the confluence of three of the world's active tectonic plates, namely the Indo-Australian, Eurasian, and Pacific plates, so it has the potential to be prone to natural disasters, including volcanic eruptions. The handling of these mountain disasters has tended to be less effective for various  reasons. One of the important efforts to do is through mitigation, which is a series of efforts to reduce disaster risk, both through physical development as well as awareness and capacity building in dealing with disaster threats. The forms of disaster mitigation activities includeeducation, counseling, and training both conventionally and modernly. In terms of conventional disaster mitigation, it can be done through opinion leaders, such as Balinese Hindu religious leaders in the Karangasem area. This research was conducted to see the role of Pemangku or Jero Mangku, namely people who are purified through the Ekajati/mawinten process, in conveying information about the eruption of Mount Agung. He serves the congregation in the temple. For Balinese Hindus, he is considered a human intermediary with the Creator, so his words are believed to beinstructions from the Almighty. This study uses a qualitative method with a literature study approach. The results showed that local people who havecultural values that are closely related to Balinese Hinduism, hear the information conveyed by Jro as something that contains the truth because Jro has a close relationship with Sang Hyang Widhi (the Creator). This shows that in mitigating the Mount Agung disaster, maximum efforts are needed to involve the role of Jro Mangku.Keywords: Mitigation, volcanoes, disasters, religious leaders, Balinese Hindus, opinion leader 
STUDI FENOMENOLOGI: PENGALAMAN GURU INSAN BERKEMAMPUAN KHUSUS DALAM MENJALANI PROFESINYA DI RUMAH AUTIS CABANG DEPOK Fitria Ayuningtyas; Drina Intyaswati; Supratman Supratman; Harry Setiawan; Amelita Lusia
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 5, No 1 (2022): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v5i1.3377

Abstract

Motivasi dari penelitian ini adalah perhatian penulis terhadap insan berkemampuan khusus khususnya anak autis. Anak berkemampuan khusus sangat berbeda dengan anak normal pada umumnya. Insan Berkemampuan Khusus secara resmi diluncurkan pada 3 Desember 2019, dengan slogan "Kami peduli, mereka mandiri". Banyak anak autis mengalami kesulitan berinteraksi dan berkomunikasi dengan orang lain. Tujuan penelitian ini adalah untuk dapat mendeskripsikan secara utuh makna dari pengalaman hidup berbagai orang yang pernah mengalami suatu fenomena tertentu. Dalam hal ini, inilah pengalaman guru manusia dengan kemampuan khusus dalam pekerjaan sehari-hari mereka di Cabang Rumah Autis Depok. Penelitian ini menggunakan metode kualitatif dengan metode analisis fenomenologis eksplanatori. Fenomenologi sebagai metode penelitian disebut deskriptif, eksplanatori, tetapi juga sangat menarik, karena berusaha memperoleh esensi dari pengalaman pribadi atau seseorang. Menurut hasil penelitian dan temuan di lapangan, arti penting guru bagi anak autis sangat penting dan sulit untuk digantikan, karena jika ada orang baru, biasanya anak autis, mereka membutuhkan waktu yang lama untuk menyesuaikan diri. . Komunikasi anak autis terbagi menjadi dua jenis, ekspresif dan reseptif. Ekspresi adalah komunikasi verbal dan nonverbal. Sedangkan reseptif yaitu lebih pengertian/pemahaman. Dalam artian disini yaitu apa yang kita instruksikan atau perintahkan anak tersebut mengerti dan memahaminya dengan cukup baik.  
STUDI AWAL PERUMUSAN INDIKATOR EVALUASI STRATEGIKOMUNIKASI PEMASARAN 12 DESTINASI WISATA DI JAKARTA UTARA Rahayu, Sri; Setiowati, Endang; Lusia, Amelita; Pranita, Diaz; Priyanto, Priyanto; Setiawati, Rahmi; Rahmawati, Devi
Jurnal Vokasi Indonesia Vol. 2, No. 1
Publisher : UI Scholars Hub

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Abstract

MOTIVASI INTRINSIK YANG MEMPENGARUHI PEMILIHAN JURUSAN DAN UNIVERSITAS(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015) Lusia, Amelita; Suciati, Pijar; Setiowati, Endang
Jurnal Vokasi Indonesia Vol. 3, No. 2
Publisher : UI Scholars Hub

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Abstract

Globalization affects all aspects of life. This concept creates a paradigm borderless world, the world that does not know the limits of the territorial sovereignty of a nation / state. The impact of these conditions are helped create intense competition in various aspects of community life, including education. In the world of education, management can not be done conventionally alone, but requires a special ability that the output of education in accordance with market needs, both nationally and internationally. In addition to the need for change in the management of the educational institutions, educational institutions marketing issues was absolutely necessary due to the competition of universities / university higher. It was seen from the emergence of various colleges / universities that always offers the advantages of each. Colleges as providers of education services need to learn and have the initiative to improve customer satisfaction (students) because in general education is an ongoing process. Marketing educational institutions, almost similar to the marketing of the economy or government agencies engaged in services. However, if true, all marketing programs that have been carried out by the university is a factor and the reason students choose majors and certain universities? The answer could be yes, no, or may be it turns out there are other factors that influence greater than exposure to marketing. As expected the start of this study, there may be factors word of mouth (WOM) or electronic word of mouth (e- WOM) which also affect their choices, such as research Shahid, Et.al of the University of Lahore, Pakistan, which are listed in the journal IISTE 2012. The aim of this study was to identify common factors and other factors such as word of mouth, which is the reason the new students choose majors and certain universities. To identify them, the research will perform a quantitative approach through field surveys to students-freshmen at the University of Indonesia. Results of this research is the formulation of the deciding factors in choosing majors prospective students and universities, which is expected to help PR and marketing practitioners to develop a more effective marketing programs and was well received by the target objectives.
INDUSTRIAL PERSPECTIVE ON MILLENNIAL WORKER COMPETENCE Rahmawati, Devie; Anindhita, Wiratri; Lusia, Amelita; Wiwesa, Rangga; Viendyasari, Mila
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 1 (2022): June 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.1.13-24

Abstract

This study aims to identify industry perspectives on Millennial Worker Competencies. The subject of qualitative research is a sample population of 60 industry professionals from the communication sector and start-up companies in job seekers. This research used qualitative data. Data collected through in-depth interviews. Based on the research results, it shows that graduates from higher education need skills to enter the world of work. The identification of an industrial perspective has implications for employee recommendations for the work competency curriculum framework in higher education. Third, a comprehensive evaluation of the attitudes and talents of workers in the digital age. Higher education institutions must increase their partnerships with industry, which is very important to improve human resources who have the competencies needed to compete globally.
Adopting AI in Medan PR: a study of government reputation management Purba, Arief Marizki; Lusia, Amelita
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11350

Abstract

This study examined how the Medan City Government adopts artificial intelligence in government public relations to strengthen reputation management through the lens of algorithmic governance and digital agility, while advancing an inclusivity-oriented civic branding narrative known as 'Medan Untuk Semua'. Using a qualitative case study design, data were collected through in-depth interviews, observation, and documentation. Informants were selected purposively from key internal actors responsible for policy direction, communication governance, and technical implementation, with limited snowballing applied to identify specialised technical personnel. Data analysis followed the Miles, Huberman, and Saldaña framework and was supported by NVivo-based coding and visualisation to map thematic relationships. The findings show that AI-driven Customer Relationship Management (CRM) systems, incorporating automated ticketing, predictive analytics for complaint classification, and integrated dashboards, together with the 'Medan Satu Data' ecosystem, operate as an institutional reputation architecture by enabling data-driven responsiveness, digital traceability, and cross-unit message consistency. AI also reshapes internal communication by orchestrating coordination among public relations units, social media administrators, and IT teams. However, the study identifies persistent tensions between speed and accuracy, uneven technological literacy across bureaucratic units, and the need for narrative sensitivity that algorithmic systems cannot fully automate. Overall, AI adoption in Medan illustrates a hybrid governance model in which technological infrastructure enhances service delivery and communication legitimacy, while human judgement remains essential for contextual interpretation, empathetic messaging, and reputational risk management. The study underscores the strategic value of integrating AI into local government communication systems to support inclusive and accountable public service delivery.
Co-Authors Devi Rahmawati, Devi Devie Rahmawati, Devie Drina Intyaswati Fitria Ayuningtyas Pranita, Diaz Priyanto Priyanto Purba, Arief Marizki setiawati, rahmi Setiowati, Endang SRI RAHAYU Suciati, Pijar Supratman Supratman Viendyasari, Mila Wiratri Anindhita, Wiratri Wiwesa, Rangga