Garuda - Garba Rujukan Digital

Commodification of Religion and Pop Culture on Social Media: Netnographic Studies Illiyyun, Naili Ni'matul
Jurnal Penelitian Volume 15 Nomor 2 2018
Publisher : IAIN Pekalongan

Instagram accounts owned by cultural industry have been followed by millions of followers and are not limited to a group of people in a country because cyberspace creates unlimited communities. Cultural industries that use Instagram place halal (allowed in Islam) and syar'i (based on Islamic law) labels as important elements in promoting their commodities. The following article tries to look at the commodification of several posts on Instagram that are related to religious identity and the implications that are formed by the cultural industry in Muslim communities. The following qualitative research is analyzed by content analysis based on data collection - neographic studies - from several Instagram accounts, such as travel, fashion, and cosmetics agent acoounts which utilize Islamic attributes. The results of this study indicate that the cultural industry always introduces new trends of pop culture through Instagram by using religious attributes, such as using the terms halal, syar'i, or Muslim. Religion as an agency is widely used by the cultural industry in advertising its commodities. In addition, the agency is a tool to persuade consumers to buy commodities and at the same time it is able to identify consumers as pious and modern Muslims.

Aisnusantara: Kontribusi Santri Membangun Narasi Damai di Era Digitalisasi Media Illiyyun, Naili Ni'matul; Anshori, Ahmad Afnan; Suyanto, Helmi
JSW (Jurnal Sosiologi Walisongo) Vol. 4 No. 2 (2020)
Publisher : Faculty of Social and Political Sciences - UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jsw.2020.4.2.5738

Instagram has become a new lifestyle in recent years. Instagram has created a society without borders because its users and followers are not limited to places. Instagram users post creative photos and videos on their accounts not only for advertising but also network orientation. Millennial generation tends to use the internet in all aspects of life. This paper aims to pay attention to: 1) How about the model and strategy of the Millennial Muslim network in aisnusantara; and 2) How they explain the importance of religious moderation in digital media. This qualitative research uses a netnographic approach based on data from the @aisnusantara Instagram account. With the ethno-semiotic method, this research reveals that: 1) Aisnusantara uses a networking management model from the national to regional levels, and has an annual meeting, namely the Kopdarnas which has an agenda to discuss various issues related to national and religious affairs for the millennial generation. 2) Aisnusantara campaigned for Islamic preaching inclusively through Instagram, for example against extremism on social media, by offering alternative narratives to counter extremism by campaigning for peaceful Islam based on religious moderation.

DINAMIKA KEHIDUPAN EKONOMI PETANI GARAM DI DESA DRESI KULON Sofian, Akhriyadi; Yanti, Nur; Illiyyun, Naili Ni'matul
Jurnal Ilmu Sosial dan Humaniora Vol 10, No 3 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish-undiksha.v10i3.34211

Garam merupakan komoditas yang selalu dibutuhkan oleh masyarakat baik untuk konsumsi maupun industri. Permintaan garam yang tinggi di pasar membuat produsen garam harus bisa memenuhi kebutuhan akan komoditas ini. Desa Dresi Kulon Kecamatan Kaliori merupakan salah satu daerah yang memproduksi garam. Mayoritas masyarakat Desa Dresi Kulon merupakan petani garam. Penelitian ini bertujuan untuk mengetahui dinamika apa yang terjadi dalam kehidupan petani garam tradisional di Desa Dresi Kulon dan bagaimana strategi yang dilakukan oleh petani garam untuk memenuhi kebutuhan ekonominya. Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif analitis. Data didapatkan dengan cara observasi partisipatoris, wawancara mendalam, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa adanya kendala yang dialami oleh petani garam meliputi perubahan cuaca, banyaknya impor garam, dan menurunnya harga garam karena hasil garam yang melimpah. Adanya berbagai kendala dalam memproduksi garam memaksa petani garam harus beralih profesi melakukan pekerjaan sampingan menjadi nelayan, petani sawah, dan tukang ojek. Selain itu, mereka juga memanfaatkan relasi atau jaringan, alternatif subsistensi, dan mengikat sabuk lebih kencang. Petani garam di Desa Dresi Kulon menggunakan prinsip mekanisme survival yang merupakan bagian dari teori moral ekonomi petani yang dikemukakan oleh James C. Scott. Hal tersebut merupakan bentuk dari strategi yang dilakukan oleh petani garam agar tetap survive dalam menghadapi kendala yang terjadi selama produksi garam.

Aisnusantara: Kontribusi Santri Membangun Narasi Damai di Era Digitalisasi Media Illiyyun, Naili Ni'matul; Anshori, Ahmad Afnan; Suyanto, Helmi
JSW (Jurnal Sosiologi Walisongo) Vol 4, No 2 (2020)
Publisher : Faculty of Social and Political Sciences - UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jsw.2020.4.2.5738

Instagram has become a new lifestyle in recent years. Instagram has created a society without borders because its users and followers are not limited to places. Instagram users post creative photos and videos on their accounts not only for advertising but also network orientation. Millennial generation tends to use the internet in all aspects of life. This paper aims to pay attention to: 1) How about the model and strategy of the Millennial Muslim network in aisnusantara; and 2) How they explain the importance of religious moderation in digital media. This qualitative research uses a netnographic approach based on data from the @aisnusantara Instagram account. With the ethno-semiotic method, this research reveals that: 1) Aisnusantara uses a networking management model from the national to regional levels, and has an annual meeting, namely the Kopdarnas which has an agenda to discuss various issues related to national and religious affairs for the millennial generation. 2) Aisnusantara campaigned for Islamic preaching inclusively through Instagram, for example against extremism on social media, by offering alternative narratives to counter extremism by campaigning for peaceful Islam based on religious moderation.

Solidaritas Sosial pada Tradisi Haul Akbar dan Nyekar di Mayahan Grobogan Jawa Tengah Najib, Tatang Maimun; Illiyyun, Naili Ni'matul; Mutmainah
Journal of Religion and Social Transformation Vol. 1 No. 1 (2023): Journal of Religion and Social Transformation
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/kzsd2355

Javanese traditions and culture that exist in Indonesia not only make a difference in people's lives but also have an influence on religious beliefs and practices that are carried out. In this context, the celebration of haul and the tradition of nyekar in Javanese society has cultural and religious values such as mutual cooperation and a sense of togetherness and values in society based on local wisdom. The community in Mayahan village, Grobogan Regency, Central Java, who still carry out these activities with the aim of increasing their relationship with God and establishing friendship with fellow Muslims who live in the village. The purpose of this study was to determine the socio-economic changes that occurred in Mayahan village during the celebration of the grand haul and to analyze the role of the nyekar and haul akbar traditions on community solidarity. This descriptive qualitative research uses the theory of Emile Durkheim's Social Solidarity. The results show that the changes that have occurred since the last five years in the celebration of the akbar haul have made the Mayahan village community directly relate to the God of the universe (hablum minallah) as well as relationships with fellow humans (hablum minannas). In addition to getting closer to God, and increasing the solidarity of Muslims, haul and nyekar are forms of collective consciousness (collective awareness) from the local community to pay homage to figures who are considered meritorious. The socio-religious life carried out by the Mayahan community can increase community solidarity and loyalty.

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