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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Journal of Humanities and Social Studies
Priyadharma, Subekti Wirabhuana
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of The Basic Dimensions Of Integrated Marketing Communication On Customer Loyalty At Luxury Hotels (Study At Intercontinental Hotel Bandung Dago Pakar) Rizaldy, Dendy Shobron; Dida, Susanne; Priyadharma, Subekti Wirabhuana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12397

Abstract

Above Due to intense competition in the business sector, businesses that use marketing concepts prioritise consumer pleasure, which includes developments in the high-end lodging and hospitality industries. The demands and preferences of customers must serve as the foundation for the marketing strategy that is developed as a plan to accomplish these objectives. Ultimately, positive relationships will be established between businesses and customers. Quantitative research methodologies are used in this study. 90 respondents who are categorised as loyal customers—those who have visited the same property at least twice—were given questionnaires in order to assess the relationship between IMC implementation and customer loyalty using a new measuring scale. Due to intense competition in the business sector, businesses that use marketing concepts prioritise consumer pleasure, which includes developments in the high-end lodging and hospitality industries. The demands and preferences of customers must serve as the foundation for the marketing strategy that is developed as a plan to accomplish these objectives. Ultimately, positive relationships will be established between businesses and customers. Quantitative research methodologies are used in this study. 90 respondents who are categorised as loyal customers—those who have stayed more than twice during that time—were given questionnaires in order to assess the relationship between IMC implementation and customer loyalty using a separate measuring scale. At 83.4%, integrated marketing communication has a significant impact on InterContinental Bandung Dago Pakar customers’ loyalty. However, additional variables not included in this study have an impact on the remaining 16.6%. 
Digital Media and Public Access to Educational and Political Information in Pangandaran in the Digital Age Maryani, Eni; Priyadharma, Subekti Wirabhuana; Gemiharto, Ilham
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.748

Abstract

This study discusses the use of digital media and the public’s access to information in the fields of education and politics in Pangandaran Regency, West Java. In regards to assumptions of the Social Constructionism Theory (SCOT), people’s understandings about the presence of technology in their life    depend on how they interpret and treat the technology. As to the assumptions related to the public sphere, the potential for digital media to serve as a public sphere could also be questioned. This research uses a case study conducted by applying several data collection techniques, namely; in-depth interviews, observation and documentation studies. This study found that the high use of digital media in Pangandaran is not only the result of easy access but also people's perspectives of technology. Digital media can be an alternative to find educational information.  However, there is still a lack of information which is needed very much by the public about educational scholarships and studies at universities.  Meanwhile, political information is limited due to a lack of effort to disseminate government programs that are directly related to or will directly benefit the public. Based on these findings, it can be concluded that digital media has the potential to become a public sphere with a very limited function, namely a sphere where public interests can be discussed and citizens’ awareness of and participation in education and politics can be increased. In addition, the use of digital media can only be increased if there is awareness among individuals or institutions to utilize digital media so that the quality of digital literacy and political will possessed by all parties including the public, government and members of the Pangandaran Regency Regional House of Representatives will improve accordingly.
Co-Authors Ilham Gemiharto Maryani, Eni Rizaldy, Dendy Shobron Susanne Dida