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PENYULUHAN TENTANG TEKNIK PEMASARAN HASIL TANGKAPAN NELAYAN BAGI MASYARAKAT NELAYAN KEPUTIH TIMUR GANG POMPA KECAMATAN SUKOLILO SURABAYA: EDUCATION ON MARKETING TECHNIQUES FOR FISHERMEN'S CATCHES FOR THE FISHING COMMUNITY OF KEPUTIH TIMUR GANG POMPA, SUKOLILO DISTRICT, SURABAYA Akhmad, Ekka Pujo Ariesanto; Setiono, Beni Agus; Purwanto, FX Adi; Purwiyanto, Didik; Hidayat, Sapit; Prawirosastro, Carlos L.
Jurnal Pengabdian Masyarakat Pesisir VOLUME 4 NOMOR 2
Publisher : Universitas Hang Tuah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jpmp.v4i2.153

Abstract

The extension aims to increase the fishing community's understanding of effective marketing techniques, so that the catch can be better and profitably marketed. Thus, it is hoped that fishing communities can optimize their catch and increase economic well-being through appropriate marketing strategies. As such, this extension is expected to provide more in-depth knowledge on how to market catches efficiently, as well as build a strong marketing network between fishermen and consumers.In addition, this extension will also address the importance of utilizing information technology in marketing, such as the use of social media and e-commerce platforms, to reach a wider market. Furthermore, workshops will be organized to train fishermen on creating appealing online profiles and engaging content that highlights the quality and sustainability of their catches, fostering a direct connection with consumers
The Effect of Leadership Style and Work Motivation on the Performance of Truck Drivers at PT Manggala Kiat Ananda Farady, Mochamad Adam Ilmanda; Setiono, Beni Agus; Purwiyanto, Didik
JURNAL APLIKASI PELAYARAN DAN KEPELABUHANAN Vol 16 No 2 (2026): bulan Maret
Publisher : Universitas Hang Tuah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/japk.v16i2.215

Abstract

This study aims to analyze the effect of leadership style and work motivation on the performance of truck drivers at PT Manggala Kiat Ananda, East Java area. A quantitative approach with a survey method was employed. Data were collected through questionnaires distributed to truck drivers as respondents and analyzed using multiple linear regression analysis. The results indicate that partially, leadership style has a positive and significant effect on truck drivers’ performance. Meanwhile, work motivation does not have a significant partial effect on performance. However, simultaneously, leadership style and work motivation significantly influence truck drivers’ performance. These findings suggest that drivers’ performance is more strongly influenced by structural and leadership factors than by individual motivational aspects alone. In a work environment characterized by standardized procedures and strict operational regulations, effective leadership plays a crucial role in enhancing discipline, responsibility, and work compliance. This study implies that transportation companies should strengthen operational leadership capacity and manage work motivation in an integrated manner to sustain performance improvement.