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All Journal EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Indo-Fintech Intellectuals: Journal of Economics and Business
Musoffan, Musoffan
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Humanities Economics, Econometrics & Finance Social Sciences

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OPTIMALISASI STRATEGI PROMOSI PRODUK GARAM SQN TERHADAP PENINGKATAN EKONOMI PESANTREN: STUDI KASUS DI DARUL ULUM II AL-WAHIDIYAH Mabbruroh, Hajjatul; Musoffan, Musoffan; Suhaimi, Suhaimi; Irsad, Moh.
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3652

Abstract

Pemasaran merupakan suatu bagian untuk memuaskan kebutuhan perusahaan dan menjual juga merupakan faktor penting dalam siklus yang bermula dan berakhir dengan kebutuhan konsumen. Promosi merupkan strategi yang sangat penting di dalam suatu perusahaan. Dengan adanya promosi dapat meningkatkan volume penjualan pada suatu perusahaan. Pondok Pesantren Darul Ulum II Al-Wahidiyah ada Produk Garam SQN yang di kelola untuk meningkatkan pertumbuhan ekonomi Pondok Pesantren. fenomena diatas maka penulis melakukan penelitian tentang Strategi Promosi Produk Garam SQN Dalam Meningkatkan Pertumbuhan Ekonomi Pondok Pesantren Di Pondok Pesantren Darul Ulum II Al-Wahidiyah. Metode penelitian dengan mengunakan pendekatan deskriptif kualitatif dan uji keabsahan data yang digunakan adalah: Credibility, Transferability, Dependability, Confirmability. Berdasarkan temuan peneliti tentang Strategi Promosi Produk Garam SQN Di Pondok Pesantren Darul Ulum II Al-Wahidiyah. Dengan adanya Strategi Promosi Produk Garam SQN ini pertumbuhan ekonomi Pondok Pesantren Darul Ulum II Al-Wahidiyah semakin baik, selain itu strategi promosi lainnya adalah bisa lewat telepon dengan barang bisa dihantar ke rumah pembeli. Sedangkan Strategi Promosi Produk Garam SQN dalam meningkatkan pertumbuhan ekonomi Pondok Pesantren membantu perekonimian pondok pesantren sehinnga dapat membantu para santri dan pengurus, dengan adanya Produk Garam SQN juga dapat memperoleh pekerjaan para santri yang sudah lama mondok karena semua karyawan melibatkan santri baik dalam Produk Garam SQN maupun pengiriman keluar pesantren
OPTIMIZATION ANALYSIS OF SALT FARMERS ACTIVITIES AND WELFARE IN PAMEKASAN REGENCY Holis, Moh.; Sayyidi, Sayyidi; Musoffan, Musoffan
EAJ (Economic and Accounting Journal) Vol. 2 No. 3 (2019): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v2i3.y2019.p198-205

Abstract

Many salt farmers who are not eager to produce salt even many farmers are switching professions. This is due to the low price of local salt and the quality is even lower the quality of imported salt is even better so that it can reduce the bargaining power of local salt and consequently the salt farmers lose. This study aims to analyze the economic activities of salt farmers in Pamekasan Regency in order to evaluate the optimization of salt farmers' activities through internal and external factors, so that a development strategy can be designed to optimize the activity of salt farmers in order to support the welfare of salt farmers in Pamekasan. Using qualitative descriptive analysis, IFE and EFE matrix analysis and qualitative SWOT analysis. Based on the results of the study it can be concluded that the level of optimization of the internal and external environmental analysis of economic activity and welfare of salt farmers in Pamekasan district is in quadrant I, which is aggressive, of course, all forms of activities will be optimal and welfare is achieved. The strategies that can be used as policies to increase the optimization of salt farmer activities in Pamekasan Regency are as follows 1) Expanding Salt market share, 2) Increasing productivity, the amount of quality salt production and the interest of Salt Farmers 3) Creating farmer groups 4). Increasing Competitiveness Potential 5). Cooperation with all parties.
Co-Authors Holis, Moh. Irsad, Moh. Mabbruroh, Hajjatul Sayyidi, Sayyidi Suhaimi Suhaimi