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Pengembangan Aplikasi Mobile Berbasis Android untuk Mendukung Strategi Pemasaran dan Penjualan pada UMKM Saung Batik Baswet Manurung, Ria; Lianawati, Yosita; Sipahutar, Tetty Tiurma Uli
Electro Luceat Vol 11 No 1 (2025): Elektro Luceat (JEC) Juli-2025
Publisher : LPPM Poltek ST Paul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32531/jelekn.v11i1.977

Abstract

One MSME sector with high potential to grow is the batik handicraft industry. Saung Batik Baswet is one of the MSMEs engaged in producing and selling local batik in Banyumas Regency by trying to preserve cultural heritage while creating economic value. Marketing carried out by Saung Batik Baswet is still carried out conventionally, and it is still limited to social media, WhatsApp, Instagram, relations between relations, friends and relatives, and word of mouth. The research aims to develop Android-based mobile applications that can support marketing activities and product sales at Saung Batik Baswet MSMEs and evaluate the effectiveness of applications in increasing marketing efficiency and customer convenience in making transactions. The research uses a prototyping method that allows application development to be carried out iteratively and based on user feedback. The research results with the Paired Samples Test concluded that H0 was rejected and H1 was accepted because the Sig. The value obtained was 0.00, which means the Sig. Value is less than 0.05. So, there is a significant time difference when ordering a menu before and after using the Saung Batik Baswet Android mobile application. These results indicate that the developed application has successfully increased efficiency in the ordering process, which undoubtedly contributes to improving the customer experience in making transactions.
PENGARUH GROSS PROFIT MARGIN, NET PROFIT MARGIN DAN PERTUMBUHAN PENJUALAN TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI TAHUN 2019-2023 Sembiring, Jessi Charina; Sitepu, Wilsa Road Betterman; Katharina, Ninta; Asmara, Lara; Sipahutar, Tetty Tiurma Uli
Akuntansi Prima Vol. 5 No. 2 (2023): Akuntansi Prima
Publisher : Fakultas Ekonomi Prodi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/japri.v4i1.5075

Abstract

This research is aimed at determining the influence of Gross Profit Margin, Net Profit Margin, and Sales Growth on Profit Growth (in Manufacturing Companies listed on the IDX in 2019-2023). The data used is Secondary Data and the sampling method is purposive sampling, namely carrying out the best assessment to fulfill what has been determined with a sample of 11 companies for 5 years. The research approach uses a quantitative assessment approach. The technique used in the research is a multiple linear analysis technique using the SPSS 26 application. The research results show that gross profit margin, net profit margin, and sales growth have a simultaneous and significant effect on profit growth (in manufacturing companies listed on the BEI in 2019-2023) . Gross Profit Margin partially influences Profit Growth (in manufacturing companies listed on the IDX in 2019-2023). Net Profit Margin has a partial effect on profit growth (in manufacturing companies listed on the BEI in 2019-2023) and sales growth has a partial effect on profit growth (in manufacturing companies listed on the BEI in 2019-2023) Keywords: Gross Profit Margin, Net Profit Margin, Sales Growth, Profit Growth
IMPLEMENTASI SISTEM PEMESANAN MAKANAN BERBASIS QR CODE UNTUK USAHA MIKRO, KECIL DAN MENENGAH Manurung, Ria; Sipahutar, Tetty Tiurma Uli
Electro Luceat Vol 10 No 1 (2024): Elektro Luceat-Juli 2024
Publisher : LPPM Poltek ST Paul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32531/jelekn.v10i1.780

Abstract

This research aims to improve efficiency in providing menu services to customers and efficient use of paper to satisfy cafe customers while saving paper or paperback costs. QR code technology was chosen because it provides a fast, easy, convenient, accurate, and automatic data collection method. Integrating QR code technology into the menu presentation management system allows the cafe to provide food and drinks ordered by customers precisely, effectively, and efficiently. System development using the waterfall method, commonly called linear sequential, starts from analysis, design, coding, testing, and maintenance stages. Based on hypothesis testing, the Sig value is smaller than 0.05, so H0 is rejected, and H1 is accepted. Implementing a QR Code-Based Food Ordering System for Micro, Small, and Medium Enterprises, with a Radio Kopi Cafe case study, increases efficiency. This system shows that the average time before using the system is 7.42 minutes and the average time after using the system is 4 minutes, so the results of the study concluded that the development of this system can be used to speed up the ordering process on the Implementation of QR Code-Based Food Ordering System for Micro, Small and Medium Enterprises with a case study of Radio Kopi Cafe.