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All Journal Acintya Capture : Jurnal Seni Media Rekam Jurnal Pendidikan dan Teknologi Indonesia CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Sanggitarupa
Murfianti, Fitri
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Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Acintya

 1 
MEMBANGUN CITY BRANDING MELALUI SOLO BATIK CARNIVAL Murfianti, Fitri
Acintya Vol. 2 No. 1 (2010)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2725.443 KB) | DOI: 10.33153/acy.v2i1.101

Abstract

City branding is an ejfort to establish the identity of a city. ldentiql is a construction. a consequence of B process of interaction between people, institutions, and praxis in social life; o place/region which bring:its uniqueness and may appear difierently from its competitors not only in slogans or tagline but also in its ability to ofier something which is unique and dtflerenl, crystallized as a strong identity in the customers‘ perception. Solo Batik Carnival is a creative industry that produces “symbolic goods ” in the form of ideas, experiences, and images. The event is hold as on effort to construct the image which represents the city of Solo as a city of Batik and makes the city of Solo a marketable city. Thus, SBC has a dual function. Apanfrom an attempt to potent batik culturally and oflirm brand Solo as the City of Batik, SBC also can function as a showroom or storefront that oflers a unique batik Solo as a unique selling proposition so that it can be used as a tourism pmmotion event of the city of Solo in national and international scale.Keywords: Solo Batik Carnival, City Branding, Identity
PERENCANAAN STRATEGIS PENGEMBANGAN TV KAMPUS ISI SURAKARTA SEBAGAI TELEVISI SENI DAN BUDAYA Murfianti, Fitri
Acintya Vol. 6 No. 2 (2014)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.339 KB) | DOI: 10.33153/acy.v6i2.203

Abstract

This study is an evaluation form of ISI TV. During this time, ISI TV can not be aired optimally but itsexistence is important and necessary either by the campus community and the residents of ISI Surakartaitself. It requires an evaluation to identify the internal and external factors of ISI TV constraints to airperiodically and strategic planning that can be taken to make the ISI TV as an art and culture televisionthat is instructive as well as to be a creative and productive laboratory for lecturers and students.The method used to evaluate this situation is to make the IFE Matrix, EFE Matrix, SWOT Matrix andMatrix QSPM.The results of the study indicate that the campus television ISI TV is internally weak and unresponsiveboth to the opportunities as well as threats that exist in the industry. Therefore, the strategic actionsthat could involve two important aspects include improving management and Rejuvenation Hardware.Reengineering Management is done by optimizing the existing human resources in accordancewith the job description, increasing the number of human resources management in ISI TV, recruitingmore students to join with ISI TV, doing approach to all units in ISI TV, forming curator, working withTV with other cable or local television, building a partnership with the third agent to support thefunding of program activities. Strategic action in rejuvenation equipment is, for example, asking themto help funding in the equipment purchasing to the foreign foundation; and establishing cooperationwith foreign universities also makes the television stations are more advanced technologically.Keywords: Campus TV, Strategic Planning, SWOT
MEME DI ERA DIGITAL DAN BUDAYA SIBER murfianti, Fitri
Acintya Vol. 11 No. 1 (2019)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.569 KB) | DOI: 10.33153/acy.v11i1.2613

Abstract

Abstract The rapid dissemination of meme cannot be separated from the development of communication technology. Memes that circulate are not just a joke but a reflection of offline reality and presented with interesting visuals. Image processing technology encourages people to be more creative. This study focuses on the process of consumption, production, and distribution of internet memes and the formation of cyberculture because of these process by using the literature study method. In consuming this internet meme commodity, a "work of consumption" process is needed. When the audience consumes information, it also has a "work of production" .The effort when the audience consumes and reproduces these information is called "work in progress". In consuming internet memes, there are several underlying motives, namely entetainment motives, self-expression motives, socializing and community building mottives, and informativeness Motives. Today Meme internet develops into a new communication style as a form of participatory digital culture. Cyber culture that is formed is the result of the construction of virtual identities that combine to form a new cultureKeyword : Internet Meme, Digital Era, Cyberculture
HAK CIPTA DAN KARYA SENI DI ERA DIGITAL Murfianti, Fitri
Acintya Vol. 12 No. 1 (2020)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v12i1.3147

Abstract

ABSTRACT In the past two decades, art and technology have increasingly become inseparable. Technology, in this case the internet, has produced a new era known as the digital era followed by the emergence of many problems, one of which is in the field of copyright. There are many cases of copyright infringement committed by art creators and the public both consciously and unconsciously due to lack of knowledge about copyright. Moreover, all the required information, now, is available on the Internet. This condition gives a big opportunity to plagiarize an art work. Through literature studies, this study focuses on the perspective of the limitations and exceptions of arts work copyright in the digital age and explains the concepts of regulation and protection. The results of this study will be very useful in developing the course content of Etika Profesi (Professional Ethics) and HAKI (IPR) in Visual Communication Design Study Program, the Faculty of Fine Arts and Design. Keywords: Copyright, Artworks, Digital Era  ABSTRAK Dalam dua dekade terakhir, seni dan teknologi semakin tidak bisa dipisahkan. Teknologi dalam hal ini internet telah melahirkan suatu era baru yang dikenal dengan era digital yang diikuti oleh munculnya banyak permasalahan, salah satunya di bidang hak cipta. Banyak kasus-kasus pelanggaran hak cipta yang dilakukan oleh kreator seni maupun masyarakat pada umumnya baik disadari maupun tidak disadari karena minimnya pengetahuan tentang hak cipta, terlebih saat ini semua informasi yang dibutuhkan sudah tersedia di Internet. Kondisi ini memberi peluang yang sangat besar untuk melakukan penjiplakan terhadap sebuah karya seni. Melalui studi pustaka, kajian ini fokus pada perspektif pembatasan dan pengecualian hak cipta karya seni di era digital serta memaparkan konsep pengaturan serta perlindungannya. Hasil penelitian ini akan sangat bermanfaat dalam mengembangkan konten mata kuliah Etika Profesi dan HAKI di Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain. Kata Kunci : Hak Cipta, Karya Seni, Era Digital 
MEMBANGUN CITY BRANDING MELALUI SOLO BATIK CARNIVAL Murfianti, Fitri
Acintya Vol. 2 No. 1 (2010)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v2i1.101

Abstract

City branding is an ejfort to establish the identity of a city. ldentiql is a construction. a consequence of B process of interaction between people, institutions, and praxis in social life; o place/region which bring:its uniqueness and may appear difierently from its competitors not only in slogans or tagline but also in its ability to ofier something which is unique and dtflerenl, crystallized as a strong identity in the customers‘ perception. Solo Batik Carnival is a creative industry that produces “symbolic goods ” in the form of ideas, experiences, and images. The event is hold as on effort to construct the image which represents the city of Solo as a city of Batik and makes the city of Solo a marketable city. Thus, SBC has a dual function. Apanfrom an attempt to potent batik culturally and oflirm brand Solo as the City of Batik, SBC also can function as a showroom or storefront that oflers a unique batik Solo as a unique selling proposition so that it can be used as a tourism pmmotion event of the city of Solo in national and international scale.Keywords: Solo Batik Carnival, City Branding, Identity
PERENCANAAN STRATEGIS PENGEMBANGAN TV KAMPUS ISI SURAKARTA SEBAGAI TELEVISI SENI DAN BUDAYA Murfianti, Fitri
Acintya Vol. 6 No. 2 (2014)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v6i2.203

Abstract

This study is an evaluation form of ISI TV. During this time, ISI TV can not be aired optimally but itsexistence is important and necessary either by the campus community and the residents of ISI Surakartaitself. It requires an evaluation to identify the internal and external factors of ISI TV constraints to airperiodically and strategic planning that can be taken to make the ISI TV as an art and culture televisionthat is instructive as well as to be a creative and productive laboratory for lecturers and students.The method used to evaluate this situation is to make the IFE Matrix, EFE Matrix, SWOT Matrix andMatrix QSPM.The results of the study indicate that the campus television ISI TV is internally weak and unresponsiveboth to the opportunities as well as threats that exist in the industry. Therefore, the strategic actionsthat could involve two important aspects include improving management and Rejuvenation Hardware.Reengineering Management is done by optimizing the existing human resources in accordancewith the job description, increasing the number of human resources management in ISI TV, recruitingmore students to join with ISI TV, doing approach to all units in ISI TV, forming curator, working withTV with other cable or local television, building a partnership with the third agent to support thefunding of program activities. Strategic action in rejuvenation equipment is, for example, asking themto help funding in the equipment purchasing to the foreign foundation; and establishing cooperationwith foreign universities also makes the television stations are more advanced technologically.Keywords: Campus TV, Strategic Planning, SWOT
MEME DI ERA DIGITAL DAN BUDAYA SIBER murfianti, Fitri
Acintya Vol. 11 No. 1 (2019)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v11i1.2613

Abstract

Abstract The rapid dissemination of meme cannot be separated from the development of communication technology. Memes that circulate are not just a joke but a reflection of offline reality and presented with interesting visuals. Image processing technology encourages people to be more creative. This study focuses on the process of consumption, production, and distribution of internet memes and the formation of cyberculture because of these process by using the literature study method. In consuming this internet meme commodity, a "work of consumption" process is needed. When the audience consumes information, it also has a "work of production" .The effort when the audience consumes and reproduces these information is called "work in progress". In consuming internet memes, there are several underlying motives, namely entetainment motives, self-expression motives, socializing and community building mottives, and informativeness Motives. Today Meme internet develops into a new communication style as a form of participatory digital culture. Cyber culture that is formed is the result of the construction of virtual identities that combine to form a new cultureKeyword : Internet Meme, Digital Era, Cyberculture
HAK CIPTA DAN KARYA SENI DI ERA DIGITAL Murfianti, Fitri
Acintya Vol. 12 No. 1 (2020)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v12i1.3147

Abstract

ABSTRACT In the past two decades, art and technology have increasingly become inseparable. Technology, in this case the internet, has produced a new era known as the digital era followed by the emergence of many problems, one of which is in the field of copyright. There are many cases of copyright infringement committed by art creators and the public both consciously and unconsciously due to lack of knowledge about copyright. Moreover, all the required information, now, is available on the Internet. This condition gives a big opportunity to plagiarize an art work. Through literature studies, this study focuses on the perspective of the limitations and exceptions of arts work copyright in the digital age and explains the concepts of regulation and protection. The results of this study will be very useful in developing the course content of Etika Profesi (Professional Ethics) and HAKI (IPR) in Visual Communication Design Study Program, the Faculty of Fine Arts and Design. Keywords: Copyright, Artworks, Digital Era  ABSTRAK Dalam dua dekade terakhir, seni dan teknologi semakin tidak bisa dipisahkan. Teknologi dalam hal ini internet telah melahirkan suatu era baru yang dikenal dengan era digital yang diikuti oleh munculnya banyak permasalahan, salah satunya di bidang hak cipta. Banyak kasus-kasus pelanggaran hak cipta yang dilakukan oleh kreator seni maupun masyarakat pada umumnya baik disadari maupun tidak disadari karena minimnya pengetahuan tentang hak cipta, terlebih saat ini semua informasi yang dibutuhkan sudah tersedia di Internet. Kondisi ini memberi peluang yang sangat besar untuk melakukan penjiplakan terhadap sebuah karya seni. Melalui studi pustaka, kajian ini fokus pada perspektif pembatasan dan pengecualian hak cipta karya seni di era digital serta memaparkan konsep pengaturan serta perlindungannya. Hasil penelitian ini akan sangat bermanfaat dalam mengembangkan konten mata kuliah Etika Profesi dan HAKI di Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain. Kata Kunci : Hak Cipta, Karya Seni, Era Digital 
Co-Authors Cahyo Nugroho, Cahyo Fathurrahmansyah, Bimosakti Firdaus Azwar Ersyad, Firdaus Azwar Kunti, Dewi Kurniawan, Rendya Adi Sandy, Dea Christina Sulistya, Ari Puguh Taufik Murtono Tyagi, Dwan Kumara Yulita, Reni Diyah