Garuda - Garba Rujukan Digital

Strategi Manajemen Media Penyiaran Music Television (MTV) Networks United Kingdom & Ireland Murfianti, Fitri; Sulistya, Ari Puguh
Capture : Jurnal Seni Media Rekam Vol. 5 No. 2 (2014)
Publisher : Seni Media Rekam ISI Surakarta

Music Television (MTV) Networks UK & Ireland is one of the television stations that have credibility and existence in the history of international broadcast world. Its existence and credibility that exists since 1997 until today is one of the evidence of its good works and management system. Formulation on this research focuses on how the broadcasting management strategies of MTV Networks UK & Ireland is explored by 3 aspects: marketing, program, and technic. The purpose of this research is to describe the broadcasting management systems and strategies based on those three aspects. This research uses qualitative methods and theoretical basis that appropriate for the purpose of the research. The data written on this research are based on interviews, observation, and documents review. The result of this research proved that MTV Networks UK & Ireland has a great discipline management strategy seen from the aspects: program, marketing and technique. Each aspect is bound to each other, without one of them the success of broadcast management strategy on MTV Networks UK & Ireland is hard to reach . Keywords: strategy, broadcast, MTV Networks UK & Ireland, Music Television

MEMBANGUN CITY BRANDING MELALUI SOLO BATIK CARNIVAL Murfianti, Fitri
Acintya Vol. 2 No. 1 (2010)
Publisher : Institut Seni Indoensia Surakarta

City branding is an ejfort to establish the identity of a city. ldentiql is a construction. a consequence of BÂ process of interaction between people, institutions, and praxis in social life; o place/region which bring:its uniqueness and may appear diï¬erently from its competitors not only in slogans or tagline but also in itsÂ ability to oï¬er something which is unique and dtï¬‚erenl, crystallized as a strong identity in the customersâ€˜Â perception. Solo Batik Carnival is a creative industry that produces â€œsymbolic goods â€ in the form of ideas,Â experiences, and images. The event is hold as on effort to construct the image which represents the city ofÂ Solo as a city of Batik and makes the city of Solo a marketable city. Thus, SBC has a dual function. Apanfrom an attempt to potent batik culturally and oï¬‚irm brand Solo as the City of Batik, SBC also can functionÂ as a showroom or storefront that oï¬‚ers a unique batik Solo as a unique selling proposition so that it can beÂ used as a tourism pmmotion event of the city of SoloÂ in national and international scale.Keywords: Solo Batik Carnival, City Branding, Identity

PERENCANAAN STRATEGIS PENGEMBANGAN TV KAMPUS ISI SURAKARTA SEBAGAI TELEVISI SENI DAN BUDAYA Murfianti, Fitri
Acintya Vol. 6 No. 2 (2014)
Publisher : Institut Seni Indoensia Surakarta

This study is an evaluation form of ISI TV. During this time, ISI TV can not be aired optimally but itsexistence is important and necessary either by the campus community and the residents of ISI Surakartaitself. It requires an evaluation to identify the internal and external factors of ISI TV constraints to airperiodically and strategic planning that can be taken to make the ISI TV as an art and culture televisionthat is instructive as well as to be a creative and productive laboratory for lecturers and students.The method used to evaluate this situation is to make the IFE Matrix, EFE Matrix, SWOT Matrix andMatrix QSPM.The results of the study indicate that the campus television ISI TV is internally weak and unresponsiveboth to the opportunities as well as threats that exist in the industry. Therefore, the strategic actionsthat could involve two important aspects include improving management and Rejuvenation Hardware.Reengineering Management is done by optimizing the existing human resources in accordancewith the job description, increasing the number of human resources management in ISI TV, recruitingmore students to join with ISI TV, doing approach to all units in ISI TV, forming curator, working withTV with other cable or local television, building a partnership with the third agent to support thefunding of program activities. Strategic action in rejuvenation equipment is, for example, asking themto help funding in the equipment purchasing to the foreign foundation; and establishing cooperationwith foreign universities also makes the television stations are more advanced technologically.Keywords: Campus TV, Strategic Planning, SWOT

MEME DI ERA DIGITAL DAN BUDAYA SIBER murfianti, Fitri
Acintya Vol. 11 No. 1 (2019)
Publisher : Institut Seni Indoensia Surakarta

Abstract The rapid dissemination of meme cannot be separated from the development of communication technology. Memes that circulate are not just a joke but a reflection of offline reality and presented with interesting visuals. Image processing technology encourages people to be more creative. This study focuses on the process of consumption, production, and distribution of internet memes and the formation of cyberculture because of these process by using the literature study method. In consuming this internet meme commodity, a "work of consumption" process is needed. When the audience consumes information, it also has a "work of production" .The effort when the audience consumes and reproduces these information is called "work in progress". In consuming internet memes, there are several underlying motives, namely entetainment motives, self-expression motives, socializing and community building mottives, and informativeness Motives. Today Meme internet develops into a new communication style as a form of participatory digital culture. Cyber culture that is formed is the result of the construction of virtual identities that combine to form a new cultureKeyword : Internet Meme, Digital Era, Cyberculture

HAK CIPTA DAN KARYA SENI DI ERA DIGITAL Murfianti, Fitri
Acintya Vol. 12 No. 1 (2020)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v12i1.3147

ABSTRACT In the past two decades, art and technology have increasingly become inseparable. Technology, in this case the internet, has produced a new era known as the digital era followed by the emergence of many problems, one of which is in the field of copyright. There are many cases of copyright infringement committed by art creators and the public both consciously and unconsciously due to lack of knowledge about copyright. Moreover, all the required information, now, is available on the Internet. This condition gives a big opportunity to plagiarize an art work. Through literature studies, this study focuses on the perspective of the limitations and exceptions of arts work copyright in the digital age and explains the concepts of regulation and protection. The results of this study will be very useful in developing the course content of Etika Profesi (Professional Ethics) and HAKI (IPR) in Visual Communication Design Study Program, the Faculty of Fine Arts and Design. Keywords: Copyright, Artworks, Digital Era ABSTRAK Dalam dua dekade terakhir, seni dan teknologi semakin tidak bisa dipisahkan. Teknologi dalam hal ini internet telah melahirkan suatu era baru yang dikenal dengan era digital yang diikuti oleh munculnya banyak permasalahan, salah satunya di bidang hak cipta. Banyak kasus-kasus pelanggaran hak cipta yang dilakukan oleh kreator seni maupun masyarakat pada umumnya baik disadari maupun tidak disadari karena minimnya pengetahuan tentang hak cipta, terlebih saat ini semua informasi yang dibutuhkan sudah tersedia di Internet. Kondisi ini memberi peluang yang sangat besar untuk melakukan penjiplakan terhadap sebuah karya seni. Melalui studi pustaka, kajian ini fokus pada perspektif pembatasan dan pengecualian hak cipta karya seni di era digital serta memaparkan konsep pengaturan serta perlindungannya. Hasil penelitian ini akan sangat bermanfaat dalam mengembangkan konten mata kuliah Etika Profesi dan HAKI di Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain. Kata Kunci : Hak Cipta, Karya Seni, Era Digital

MEMBACA IDENTITAS ETNIK DALAM SINEMA INDONESIA KINI Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 1 No. 1 (2009)
Publisher : Seni Media Rekam ISI Surakarta

Principally, a film is a product of recorded media in which a socio-cultural identity included. It is multi function. People or viewers via film find as a mirror to look at the social, cultural, political and economical dynamic of their life. In one side , film seems just a canalization of their life. But the other side film appears as an escapism of an individual of man from the fluctuation of life. Nevertheless, a film can be a reflection that society also reflect the way of life. It is alike newspapers, films hopefully to be a medium of showing things to construct the idea and power.Keyword : etnik identity, Indonesia cinema

KONSEP HUNIAN KELAS ATAS DALAM TAYANGAN PROPERTY ADVERTISING AGUNG SEDAYU GROUP DI TELEVISI Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 1 No. 2 (2010)
Publisher : Seni Media Rekam ISI Surakarta

The Advertisement of Agung Sedayu Group is a representation the high class property. This will have a strong correlation between symbols and power and authority implicitly or even explicitly. The housing that is shown not only the place of living but also the realization of the concept of â€˜one stop livingâ€™Keyword: representation, property advertising, one stop living

Ideologi Ekonomi Politik Media RCTI Dan TV ONE Dalam Mengambil Angle Pemberitaan Menjelang Pemilu 2014 Murfianti, Fitri; Nugroho, Cahyo
Capture : Jurnal Seni Media Rekam Vol. 6 No. 2 (2015)
Publisher : Seni Media Rekam ISI Surakarta

In the democratic state like Indonesia, election is a routine agenda as a democratic party, which was held every five years. The democratic partyis now enlivened by the presence of party cadres who are also involved in the media world. The party cadres use the media because they know that there is a great impact caused from it. They can determine the direction of the news according to their political ideology. The research has the aim to know the strength of the ideology preaching of candidate which is also engaged in the world of media, namely, Harry Tanoesoedibjo and Abu Rizal Bakrie, through media impressions in its program.The study used a qualitative research and focused on the news program Seputar Indonesia Pagi RCTI and Kabar Pagi TV One. The collecting data used observation, literature, and documentationtechniques which took on April 2-6th, 2014. The data analysis applied the Framing techniques byGamson and Modigliani.The result showed that the news program Seputar Indonesia Pagi RCTI andKabar Pagi TV One constructed their own interests, which aims to improve imaging in the eyes of the audience which resulted in an increase in the vote at election time.Keywords: framing, angle, and news

STRATEGI PROGRAM TVRI JAWATENGAH DALAM MENINGKATKAN KUALITAS MELALUI KONTEN BUDAYA PADA TEPOTULODHO Ersyad, Firdaus Azwar; Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 3 No. 2 (2012)
Publisher : Seni Media Rekam ISI Surakarta

The background of this research is based on today problems of TVRI station bothintegral and influence quality programs.The aim of the research is to know whatTVRI strategiesto upgrade the quality which has locality content function in the Tepo Tulodho programs.Thisresearch use qualitative descriptive method to dig up the empirical phenomenon in TVRI,Central Java.In addition,there are three sources: informant,document,and book.To completethe data, this research uses observation, interview, and documentation.The research resultsshowed thatTVRI used dynamic pattern in strategy program. Program production was moredominate than acquisition. Supervision and program evaluation applied by Evaluation MeetingPress. Strategy of locality culture in the TepoTulodho program described Javanese culture andone of the supporting of pictured strategy.Keywords:Program strategy, local culture, picturisation, and rtistic design.

PENERIMAAN KHALAYAK DESA PONGGOL MAGELANGTERHADAP PROGRAM GENDU-GENDU ROSO GRABAGTV Yulita, Reni Diyah; Murfianti, Fitri
Capture : Jurnal Seni Media Rekam Vol. 3 No. 2 (2012)
Publisher : Seni Media Rekam ISI Surakarta

GrabagTV is one of community televisions that has been operated in Indonesia.It wasestablished in 2004 in District Grabag, Magelang regency, Central Java. Grabag TV is noncommercial television. One of programs that aired is Gendu-Gendu Roso.This program is aninteractive dialogue aimed as a space to accommodate the aspirations of the people Grabag.This problem is then focused on how the public acceptance of the program Gendu-Gendu Rosoas a medium channeling the aspirations of the people in accordance with the goals and ideals ofIndonesia broadcasters.The purpose of this study is how the reader understand on how thepublic acceptance of the program being broadcasted on television community and the factorsthat affect the acceptance of the audience. This thesis using qualitative methods and theapproach used is reception analysis.This approach is used in order to determine how audiencesreceive the contents of the messages conveyed by the media viewed from a variety ofcontextual factors that influence.Audience acceptance will be obtained by a long process thatbecame valuable experience within the public and shaping the mindset and worldview different.The results of this study show that community acceptance of Gendu Gendu Roso in defendingfreedom of speech in the category dominant reception where the community agreed that theevent was able to become the voice of the container,as well as public acceptance of the use ofsetting events are also included in the reception dominant. While the acceptance of theaudience to the information included in the reception is dominant and negotiated.The lastdiscussion on the use of regional languages in the event showed that the acceptance of theaudience entered the reception is dominant,negotiated and oppositional.For people who fallinto the category of oppositional means that the use of the local language cannot be receivedwell.Public acceptance of the programs shown on television was not the same community.It isinfluenced by various factors in daily life such as social background, occupation, age, sex andneighborhood audiences.Keywords: Community television, audiences positioning, and Grabag TV

Title

Found 27 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 27 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 27 Documents
Search