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LOKASI DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA COFFEE TOWN BAKERY DI KOTA BATAM Desrianto, Desrianto; Afridola, Sri
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.66 KB) | DOI: 10.35794/emba.8.1.2020.28054

Abstract

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lokasi dan layanan terhadap kepuasan konsumen di Coffee Town Bakery di Kota Batam. Dalam penelitian ini populasinya adalah konsumen Kopi Baker Kota yang jumlahnya tidak diketahui Teknik penentuan sampel menggunakan metode simple random sampling, yaitu metode pengambilan sampel non probalities dengan cara simple random sampling dan setiap responden memiliki kemungkinan yang sama untuk dipilih sebagai responden. Proses perhitungan menggunakan perangkat lunak SPSS (Solusi Produk dan Layanan Statistik) versi 25.0. Dalam penelitian ini penulis menggunakan metode uji t untuk mengetahui hasil lokasi memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai hitung 10,464> t tabel 1,969 dan nilai signifikan 0,000> 0,05. Layanan ini berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai t hitung 3,4971> t tabel 1,969 dan nilai signifikan 0,001 <0,05. Lokasi dan layanan secara simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai F hitung 186,461> F tabel 3,03 dan taraf signifikan F 0,000 <0,05. Persentase variabel lokasi dan layanan pada kepuasan pelanggan adalah 59,4% dan sisanya 40,6% dipengaruhi oleh variabel lain yang tidak diperiksa dalam penelitian ini.Kata Kunci: Lokasi, Pelayanan, Kepuasan Konsumen
ANALISIS PENILAIAN FINANCIAL DISTRESS MENGGUNAKAN MODEL ALTMAN (Z-SCORE) PERUSAHAAN MANUFAKTUR Hikmah, Hikmah; Afridola, Sri
Jurnal Niara Vol. 11 No. 2 (2019)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.956 KB) | DOI: 10.31849/nia.v11i2.2142

Abstract

Perkembangan industri di Kota Batam mengalami penurunan yang signifikan beberapa tahun terakhir, hal ini terlihat dengan banyaknya perusahaan go public dan privat yang telah bangkrut dan berpotensi bangkrut.. PT Citra Tubindo dan PT Sat Nusapersada, Tbk adalah salah satu perusahaan manufaktur yang yang terdaftar di BEI yang terkena dampak dari perkembangan perekonomian di Kota Batam, yang menyebabakan terjadinya penurunan kinerja keuangan dan financial distress. Penelitian ini bertujuan untuk penilaian financial Distress pada perusahaan PT Citra Tubindo dan PT Sat NusaPersada, Tbk dengan menggunakan metode Altman Z-Score. Metode ini menggunakan laporan keuangan untuk di analisis dengan menggunakan variabel dari Z-Score. Teknik analisis yang digunakan adalah model prediksi kebangkrutan Altman Z-score. Dengan menggunakan lima variabel yang mewakili rasio likuiditas (X1), profitabilitas (X2) dan (X3), aktivitas (X4) dan (X5). Hasil penelitian menunjukkan bahwa PT Citra Tubindo memiliki nilai Z-score pada tahun 2015 dan tahun 2017 berpotensi bangkrut,. Sedangkan pada tahun 2016 berpotensi rawan bangkrut sehingga perlu melakukan perbaikan dengan meningkatkan rasio keuangan likuiditas, profitabilitas dan aktivitas. Sedangkan untuk PT Sat Nusapersada, Tbk pada tahun 2015 dan 2016 sehat, sedangkan pada tahun 2017 perusahaan berpotensi rawan
PENGARUH DISIPLIN KERJA DAN PENILAIAN PRESTASI KERJA TERHADAP KINERJA KARYAWAN PADA PT EPCOS INDONESIA DI BATAM Bakara, Nova Damauli; Afridola, Sri
SCIENTIA JOURNAL Vol 1 No 2 (2019): Volume 1 No 2 2019
Publisher : LPPM Universitas Putera Batam

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Abstract

This learning instend determine the influence assessment on employe performance. This study used quantitative approach, research method that intends to provide explanation of relationship and influence between variables. The population in this study are employee of the relationship and influence between variables. The population in this study are employees PT. Epcos Indonesia in Batam, amounting 700 people. Samples were taken using random sampling 40% of populations, so that 280 samples were optained, then processed using SPSS 20 assistend with computer media. The test used in this study is validity test, reliability test, classic asumsi test, multiple linear regression test and hypothesis test. From the results of the test result showed the work discipline had significant and positive effect employee performance bassed on result test thitung > ttabel (8,708 > 1,968565) with significance value 0,000 < 0,005. Assessment work performance has significant and positive effect on employee perfofmance bassed on the result the test thitung > ttabel (4,013 > 1,968565) with asignificance value of 0,000 > 0,005, furthermore, from the test result this study work discipline and work performance assessment together have Fhitung > Ftabel (73,580 > 3,028) and significant value 0,000 < 0,005.
PENGARUH FASILITAS DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT HONDA ALEXSANDER BERSAUDARA DI KOTA BATAM Frisca, Anita; Afridola, Sri
SCIENTIA JOURNAL Vol 1 No 2 (2019): Volume 1 No 2 2019
Publisher : LPPM Universitas Putera Batam

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Abstract

The development of business ventures is increasingly marked by the increasing level competition between companies and the existence of business opportunities in motorcycle services that make many entrepreneurs interested in opening the business. The purpose study was to determine the effect of facilities and services on customer satisfaction where the independent variable is Facility and Service, affecting customer satisfaction as the dependent variable.The population used study is customer service service customers and the purchase of PT Honda Alexsander motorcycle spare parts in Batam, sample of 100 respondents used as PT Honda Alexsander customers in Batam.The sampling collection method uses the Slovin method and the data collection technique uses a questionnaire. This type of research is quantitative research. Quantitative analysis includes validity, reliability, classic assumption test, multiple linear analysis, coefficient of determination (R2), f test and t test. Data from study were processed using SPSS version 20. The results study are that the facilities partially have a positive and significant influence on purchasing decisions, service has a positive and significant effect on purchasing decisions. While simultaneous results, facilities and services have a significant influence on customer satisfaction at PT Honda Alexsander in the city of Batam.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MEREK LGS CASUAL PADA PT MATAHARI DEPARTEMEN STORE MEGA MALL BATAM Damanik, Rosita; Afridola, Sri
SCIENTIA JOURNAL Vol 1 No 2 (2019): Volume 1 No 2 2019
Publisher : LPPM Universitas Putera Batam

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Abstract

This thesis uses quantitative research through survey methods to consumers at PT. Matahari Department Store Mega mall Batam. regarding Service Quality and Product Quality affect customer satisfaction. While the data analysis technique used is a method of quantitative analysis, multiple linear analysis and hypothesis testing. The population in this study were as many as 140 consumers. Subjects in the study were consumers of the LGS Casual brand who were respondents. The results of Service Quality research show that the value of t count is 5,101 with a significant level of 0,000 is smaller than 0.05, which means that the hypothesis in this study service quality has a significant effect on Consumer Satisfaction. The results of product quality research shows that the t count value is 5,101 with a significant level of 0,000 is smaller than 0.05, which means that the hypothesis in this study product quality has a significant effect on consumer satisfaction. The results showed F value of 55,079 with a significant level of 0,000 smaller than 0.05 that partially, the variable Service Quality and Product quality had a significant effect on Consumer Satisfaction.