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Universitas Mercu Buana
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PENINGKATAN DAYA SAING DAN KEBERLANJUTAN USAHA KECIL DI MERUYA SELATAN MELALUI PELATIHAN DIGITAL MARKETING zulkifli, mirza; Hadibrata, Baruna
Jurnal Sinergitas PKM & CSR Vol. 9 No. 2 (2025): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v9i2.10293

Abstract

Belum banyaknya Para usaha kecil di Meruya Selatan yang menggunakan Tools Digital Marketing dalam aktivitas pemasaran, Sehingga perlu dilakukan Pelatihan Digital Marketing agar meningkatkan Pengetahuan dan keterampilan penggunaan beberapa tools Digital Marketing serta meningkatkan frekuensi Penggunaan tools digital marketing oleh para usaha kecil yang nantinya berdampak pada peningkatan penjualan, pangsa pasar, daya saing dan keberlanjutan usaha.
PENGARUH HARGA, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (LITERATURE REVIEW STRATEGI MARKETING MANAJEMENT) Nurliyanti Nurliyanti; Anestesia Arnis Susanti; Baruna Hadibrata
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 2 No. 2 (2022): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik (Februari 2022)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v2i2.982

Abstract

Riset terdahulu atau riset yang relevan sangat penting dalam suatu riset atau artikel ilmiah. Riset terdahulu atau riset yang relevan berfungsi untuk memperkuat teori dan penomena hubungan atau pengaruh antar variable. Artikel ini mereview pengaruh harga, promosi dan brand image terhadap keputusan pembelian, suatu studi literatur Strategic Marketing Management. Tujuan penulisan artikel ini guna membangun hipotesis pengaruh antar variabel untuk digunakan pada riset selanjutnya. Hasil artikel literature review ini adalah: 1) harga berpengaruh terhadap keputusan pembelian; 2) promosi berpengaruh terhadap keputusan pembelian; dan 3) brand image berpengaruh terhadap keputusan pembelian.
THE EFFECT OF PRICES, BRAND IMAGES, AND AFTER SALES SERVICE REINFORCED BAR STEEL PRODUCTS ON CONSUMER PURCHASING DECISIONS OF PT. KRAKATAU WAJATAMA OSAKA STEEL MARKETING Rendy Sutiyono; Baruna Hadibrata
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 6 (2020): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i6.471

Abstract

This research aims to determine the effect of Price, Brand Image and After Sales Service of Reinforcing Steel Products on Consumer Purchasing Decisions of PT. Krakatau Wajatama Osaka Steel Marketing. This research was conducted on 265 respondents PT. Krakatau Wajatama Osaka Steel Marketing spread all over Indonesia. The research data collection method uses a questionnaire with SEM (Structural Equation Modeling) data analysis which is described in the Application of Model Evaluation of PLS ??(Partial Least Square) - SEM. The results of this study indicate that the variable price has a positive and significant effect on Purchasing Decisions. Brand Image Variable has positive and significant effect on Purchasing Decisions. While the After Sales Service variable also has a positive and significant effect on Purchasing Decisions.
THE EFFECT OF PRICE, QUALITY OF SERVICE, BRAND IMAGE OF INTERNET PRODUCT VSAT IP BROADBAND QUOTA TO ALFAMART CUSTOMER SATISFACTION Imam Subekhi; Baruna Hadibrata
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 1 (2020): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i1.605

Abstract

The aim of this research was to determine the effect of Price, Quality of Service and Brand Image on Customer Satisfaction of Alfamart Customer in using VSAT IP Broadband Quota service of PT Telkomsat. Number of respondents in this research is 248 respondents who work in Alfamart retail stores especially Jabodetabek area. The research method uses a questionnaire with SEM (Structural Equation Modelling) data analysis which is described in PLS (Partial Least Square) - SEM Application. The result of this research showed that the Price variable has a positive and significant effect on Customer Satisfaction. Quality of Service variable has a positive and significant effect on Customer Satisfaction. Then the Brand Image variable also has a positive and significant effect on Customer Satisfaction.
Co-Authors Ali Nurhasan Anestesia Arnis Susanti Anestesia Arnis Susanti Gusfriyanto, Harri Halimah Sandra Widianti Herawati Akbar Imam Subekhi Jimmy Daniel Aprianto Lystia Rut Winasis, Caroline Marharatua Oktafio Novia Susanti Nurkesuma Nurkesuma Nurliyanti Nurliyanti Nurliyanti, Nurliyanti Priyowibowo, Eris Rendy Sutiyono Rizal Hermawan, Mochamad Subekhi, Imam Sutiyono, Rendy Tri Mahawijaya Herlambang Tri Nuryani, Fajar Uli Arta Naibaho Zulkifli, Mirza