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All Journal Jurnal Ilmu Multidisplin International Journal of Digital Marketing
Gusfriyanto, Harri
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Faktor-faktor yang mempengaruhi kepuasan pelanggan: kualitas pelayanan, harga dan kualitas produk (literature review strategic marketing management) Priyowibowo, Eris; Gusfriyanto, Harri; Hadibrata, Baruna
Jurnal Ilmu Multidisiplin Vol. 1 No. 1 (2022): Jurnal Ilmu Multidisplin (April-Juni 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.284 KB) | DOI: 10.38035/jim.v1i1.19

Abstract

Riset terdahulu atau riset yang relevan sangat penting dalam suatu riset atau artikel ilmiah. Riset terdahulu atau riset yang relevan berfungsi untuk memperkuat teori dan fenomena hubungan atau pengaruh antar variable. Artikel ini mereview Faktor-faktor yang mempengaruhi Kepuasan Pelanggan, yaitu: Kualitas Pelayanan, Harga dan Kualitas Produk, suatu studi literatur Strategic Marketing Management. Tujuan penulisan artikel ini guna membangun hipotesis pengaruh antar variabel untuk digunakan pada riset selanjutnya. Hasil artikel literature review ini adalah: 1) Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan; 2) Harga berpengaruh terhadap Kepuasan Pelanggan; dan 3) Kualitas Produk berpengaruh terhadap Kepuasan Pelanggan.
The Impact of Financial Ratios and Growth Opportunity on Capital Structure A Moderation Role of Firm Size Gusfriyanto, Harri; Sihombing, Pardomuan
International Journal of Digital Marketing Science Vol. 1 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v1i1.865

Abstract

This study aims to examine the impact of liquidity, profitability, tangibility, and growth opportunity with firm size as a moderating variable on capital structure in distributor companies listed on the IDX Consumer Non-Cyclical for the period 2018-2022. The sampling technique used in this study was purposive sampling. The sample in this study consisted of 7 companies. This study uses panel data analysis techniques with moderated regression analysis (MRA) on E-views 13. Empirical results show that liquidity and profitability have a negative effect, and growth opportunity has a positive effect on capital structure, while tangibility does not affect capital structure. Firm size can only moderate growth opportunity to weaken the negative effect on capital structure, while tangibility cannot be moderated by firm size
Co-Authors Hadibrata, Baruna Pardomuan Sihombing, Pardomuan Priyowibowo, Eris