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PENGARUH KUALITAS LAYANAN DI WISMA WERDAPURA SANUR DI DENPASAR (sebelum dan sesudah pelatihan ) Agung Permana Budi
Jurnal Ilmiah Hospitality Management Vol 1 No 2 (2011)
Publisher : Institut Pariwisata dan Bisnis Internasional

Wisma Werdahapura currently in the introduction stage and has not gained much market share as long as this always depends on the segment of domestic guests are dominated by the government. The room occupancy rate for the first year target achieved was 50%, with average growth of 8.80% per year, then at the end of the five-room occupancy rate is expected to be achieved by 70%. In addition to the room occupancy rate to be achieved over the next five years, continues to increase, average daily room rate or the average room rate for the next five years are also targeted to increase.The following is in response to the findings of the research problem that was formulated in the form of conclusions. Front office services (X1), service-housekeeping procedures (X2), MICE services (X3), eating and drinking services (X4), recreation facilities and services (X5) affect customer satisfaction (Y) both before and after training at Wisma Werdapura , this is indicated by a significant degree on average close to 1 (one) in each variable.The training provides improved scores against the front office services (X1), service-housekeeping procedures (X2), MICE services (X3), eating and drinking services (X4), recreation facilities and services (X5) as shown by the average - average score before the given 2:44 while training for the training given an average score obtained by 4:12 indicates that training is an effective tool to improve service to customers so that customers become dissatisfied Keyword: Service Quality, Customer Satisfaction

PENGARUH MARKETING MIX DALAM PENGAMBILAN KEPUTUSAN MEMILIH HOTEL MELATI DI KUTA-BALI Agung Permana Budi
Jurnal Ilmiah Hospitality Management Vol 2 No 2 (2012)
Publisher : Institut Pariwisata dan Bisnis Internasional

Marketing Mix is a major element in seeing the success of a business, usually used to describe a sales tactic in a given market. In this study the authors looked at the marketing mix in the hospitality industry, particularly in the budget hotel in Kuta-Bali. Based on the discussion of the elements of the Marketing mix variables Product, Price, Promotion, and Place simultaneously influence the purchasing decisions of consumers visits count test F is F (53.336)> F table (2.51) then Ho is rejected. While partially each variable, namely product, price, promotion and place seen from the Standardized Beta Coefficients for Product variable (X1), Price (X2), Promotion (X3) and Place (X4) are respectively 0.199 (X1 ), 0.018 (X2), 0.014 (X3) and 0.697 (X4). This means that the variable Place has the beta coefficient 0.697, according to that result, means that the variable Place is dominant influence on the decision to choose Budget Hotel In Kuta - Bali compared with other variabel in Marketing Mix

Pengaruh Strategi Promosi yang diterapkan pada Restoran Casa Luna terhadap penjualan makanan dan minuman Agung Permana Budi; I Nengah Laba
Jurnal Ilmiah Hospitality Management Vol 1 No 1 (2010)
Publisher : Institut Pariwisata dan Bisnis Internasional

Competition among restorans to provide the best and deserve to be his guest with a variety of business and strategy, especially regarding the promotion strategies that have been set by management in accordance with a characteristic that is owned and objectives to be achieved.The Casa Luna Restoran is located in the tourist area of Bali Ubud is the object of research, on the basis of initial observations that have been done already obtained data on the number of visits of guests from January to December 2009 decreased the number of arrivals is very significant that there was a problem inside the restoran.The factors that lead to not achieving the sales targets, quality staff, quality food, quality service, facilities and promotion by the restoran. From the above explanation can be concluded that the decline in guest visits to eat and drink at the Casa Luna Restoran is predicted because of the promotion.The test results Coeficien of regression in Table 4.3, shows that, variables self promotion (X1) and personal selling (X2) shown significant influence with number X1 of 0045 against the dependent variable is Y and X 2 = 0.000, above shows the differences are not significant (the value significantly above the cut- off value 0.05), while the variables X3 and X4 variable no effect on sales at the show with with a number above 0005, which states there is the influence of Ho campaign strategy against the arrival of guests and sale of food and beverages can be accepted is indicated by each variable X1 (self promotion) and X2 (personal selling).

Tourist Preferences and Satisfaction in Karangasem Virgin Beach, Bali I Gede Eka Arsana; Agung Permana Budi; Ni Made Ayu Sulasmini
Journal of Business on Hospitality and Tourism Vol 4, No 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The development of Virgin Beach which has not been maximized has caused many complaints from tourists, both aspects of completeness of facilities, accessibility. Tourist preferences and satisfaction are important factors in developing Virgin Beach to make it better in the future. This study aims to find out the preferences and satisfaction of tourists in Virgin Beach, Karangasem, Bali. This type of research is descriptive quantitative, the number of samples of 40 visiting tourists taken using incidental sampling techniques. Questionnaires that are distributed using a Likert scale have been tested for validity and reliability. Data were analyzed through descriptive statistics with the assessment categorization method based on the average score and IPA (importance performance analysis) with a method of looking for gaps between expectations and performance. The results of this study conclude that tourist preferences in Virgin Beach are good, have an average value of 3.6 in the interval of 3,5 - 4,2. While tourist satisfaction shows from 5 variables, namely: reliability, responsiveness, assurance, empathy and tangible evidence, only responsiveness and assurance variables that have performance in accordance with tourist expectations and are able to satisfy tourists while physical evidence and reliability variables have lower performance from the expectations of tourists so that they have not been able to support the satisfaction of tourists on Virgin Beach and the empathy variable is not too expected by tourists to support their satisfaction at Virgin Beach. And it is necessary to develop from the aspect of tourist facilities, and improve service performance.

Tourist Preferences and Satisfaction in Karangasem Virgin Beach, Bali Arsana, I Gede Eka; Budi, Agung Permana; Sulasmini, Ni Made Ayu
Journal of Business on Hospitality and Tourism Vol. 4 No. 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v4i2.118

The development of Virgin Beach which has not been maximized has caused many complaints from tourists, both aspects of completeness of facilities, accessibility. Tourist preferences and satisfaction are important factors in developing Virgin Beach to make it better in the future. This study aims to find out the preferences and satisfaction of tourists in Virgin Beach, Karangasem, Bali. This type of research is descriptive quantitative, the number of samples of 40 visiting tourists taken using incidental sampling techniques. Questionnaires that are distributed using a Likert scale have been tested for validity and reliability. Data were analyzed through descriptive statistics with the assessment categorization method based on the average score and IPA (importance performance analysis) with a method of looking for gaps between expectations and performance. The results of this study conclude that tourist preferences in Virgin Beach are good, have an average value of 3.6 in the interval of 3,5 - 4,2. While tourist satisfaction shows from 5 variables, namely: reliability, responsiveness, assurance, empathy and tangible evidence, only responsiveness and assurance variables that have performance in accordance with tourist expectations and are able to satisfy tourists while physical evidence and reliability variables have lower performance from the expectations of tourists so that they have not been able to support the satisfaction of tourists on Virgin Beach and the empathy variable is not too expected by tourists to support their satisfaction at Virgin Beach. And it is necessary to develop from the aspect of tourist facilities, and improve service performance.

The Influence Of Brand Awareness And E-Service Quality On Consumer Purchasing Decisions In Booking Hotel Rooms On Traveloka Oktavia, Ria; Budi, Agung Permana; Febianti, Febianti
Journal of Business on Hospitality and Tourism Vol. 4 No. 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v4i2.122

This study was to determine the effect of brand awareness and e-service quality on consumer purchasing decisions in booking hotel rooms in traveloka. The subject of this study amounted to 100 random people who had booked a hotel room through the Traveloka website. The results of the questionnaire were analyzed using multiple linear regression to see the effect between variable brand awareness, e-service quality and purchasing decisions. The results of this study indicate that brand awareness and e-service quality have a significant effect of 67.1% on the variables of consumer purchasing decisions in hotel room bookings, on the traveloka website. The implication of this research is to see the contribution of the variables studied to be used as consumer decisions in making purchases on room sales services on the website, so marketing is important to know.

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