Article Per Year (5 Year)
p-Index From 2021 - 2026
2.957
P-Index
This Author published in this journals
All Journal Krisna: Kumpulan Riset Akuntansi Jurnal Akuntansi Profesi Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business Authentic Research of Global Fisheries Application Journal (Aurelia Journal) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Penelitian Jurnal Artha Satya Dharma Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Dinamika Journal of Business on Hospitality and Tourism Jurnal Perikanan
I Putu Agus Adnyana
SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Journal of Economics Development Research (IJEDR)

 1 
Improving Entrepreneurial Competitiveness Through MSMEs Development Strategies in the Era of Globalization Pratiwi, Ketut Dian Pradnya; Adnyana, I Putu Agus
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8550

Abstract

This study aims to analyze the business development strategy used to enhance the competitiveness of UD. Dian Pertiwi in the era of globalization. A descriptive qualitative approach was employed, utilizing observation, interviews, and documentation as data collection techniques. The findings indicate that UD. Dian Pertiwi implements strategies in three key areas: business capital, service quality, and marketing. Capital management is conducted prudently to ensure operational continuity. Service improvement focuses on delivering friendly and professional interactions to enhance customer satisfaction. Marketing efforts leverage social media platforms to broaden market reach. The study concludes that the implemented business development strategies have effectively contributed to increasing the competitiveness of UD. Dian Pertiwi in facing global market challenges.
Economic Insights into Marketing Strategy for Sustaining Competitiveness at UD Yasiira Company Bawanti, Ni Kadek Yunisa; Adnyana, I Putu Agus
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8489

Abstract

This study aims to analyze the marketing strategies implemented by UD Yasiira in maintaining its existence in the midst of increasingly competitive business competition, especially in the school and office supplies sector. This study uses a qualitative approach with data collection techniques through interviews, observations, and documentation of UD Yasiira owners and employees. The results of the study show that UD Yasiira implements four main strategies, namely: (1) customer loyalty, by building long-term relationships through personal service and intense communication; (2) digital marketing, utilizing social media such as Instagram and WhatsApp for promotion and customer interaction; (3) customer relationship management (CRM), through the management of customer data and personalized services; and (4) building customer trust, by maintaining product quality and service transparency. This strategy is considered effective in maintaining customer satisfaction and loyalty, as well as encouraging sustainable business growth. With a combination of differentiation approach and cost leadership, UD Yasiira is able to increase competitiveness and maintain its existence as an MSME in the digital era. This research is expected to be a reference for business actors in developing adaptive and customer-oriented marketing strategies.
Co-Authors Ayu Trisnadewi, Ni Kadek Bawanti, Ni Kadek Yunisa Gde Agung Satria Gde Agung Satria Gede Widiadnyana Pasek Gusti Putu Eka Kusuma I Gusti Ketut Adi Winata I Kadek Romita Kusuma Jaya I Ketut Suardika I Putu Gede Parma Ida Ayu Komang Anggi Dewi Iya Purnama Sari Kadek Ria Guspita Damayanti Kasih, Ni Luh Sri Komang Reni Pramita Dewi Komang Trisna Sari Dewi ., Komang Trisna Sari Dewi Larasati, Rakhma Fitria Luh Putu Sintiya Kumala Sari Mertyani Sari Dewi ., Mertyani Sari Dewi Ni Made Rianita Nuryani, Ni Nyoman Juli Pratiwi, Ketut Dian Pradnya Putra, Made Yogi Ari Putu Intan Cahyani Putu Vera Melly Dania Putri Satria, Gde Agung Tanjov, Yulia Estmirar