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All Journal International Journal of Social Science and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian kepada Masyarakat Research in Accounting Journal
Gde Agung Satria
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Role of the Business Environment, Supply Chain Management and Quality Management in Improving the Competitive Advantage of Small Business Retail I Gusti Ketut Adi Winata; Gde Agung Satria; I Putu Agus Adnyana
International Journal of Social Science and Business Vol. 3 No. 3 (2019): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v3i3.21058

Abstract

The purpose of this study is to find out how to increase competitive advantage through the Business Environment, Supply Chain Management, and Quality Management in small and medium businesses in Buleleng Regency by using a quantitative approach. This research is explanatory in the form of causality between variables. In this study examines the causal relationship between the business environment, quality management, supply chain management, and the competitive advantage of Small Business Retail in Buleleng regency. Data collection used in this study used a questionnaire method. The sampling technique is done by using purposive sampling technique. The results showed the business environment, Supply Chain Management, and quality management had a positive effect on competitive advantage.
PENINGKATAN KAPASITAS PENDAPATAN UMKM DODOL PENGLATAN TOKO BU MAWAR DI PENGLATAN KABUPATEN BULELENG-BALI Fretno Wigiyanto Subali Wagiman; Nyoman Chandrika Nanda; Gde Agung Satria
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 8: Januari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i8.4483

Abstract

Penglatan village is one of the villages whose culture still exists even in the current westernization situation. Penglatan village is known for its typical dodol called Dodol Penglatan. Dodol Penglatan has a different uniqueness when compared to other dodol because Dodol Penglatan has quite a variety of flavor variants depending on consumer demand. Marketing strategy has an important role for MSMEs (Micro small and Medium Enterprises). The important role of the right marketing strategy will be able to increase the competitiveness of the products produced by MSMEs. In an effort to develop a marketing strategy, complete information is needed regarding the market, consumers and products needed. Production is the activity of producing goods or services. Usually this activity is carried out in order to add value to the use or benefit of an item or service. Production is an activity that transforms all connectivity that produces activities or activities so that the output or input is goods or services, as well as activities that can support human sustainability.
Sinergi Strategi Pemasaran Digital Dan Kebijakan Publik Dalam Meningkatkan Daya Saing UMKM Kuliner Di Denpasar Ni Made Puriati; I Nengah Merta; Ni Luh Putu Erma Mertaningrum; I Wayan Sugiartana; Gde Agung Satria
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10261

Abstract

UMKM kuliner di Indonesia menghadapi persaingan yang semakin ketat, sehingga diperlukan strategi pemasaran dan dukungan kebijakan yang mampu meningkatkan daya saing usaha. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan kebijakan publik terhadap daya saing UMKM kuliner di Kota Denpasar. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling dan melibatkan 55 pelaku UMKM kuliner. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linear berganda untuk menguji pengaruh parsial dan simultan antarvariabel. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap daya saing UMKM. Hal ini menunjukkan bahwa pemanfaatan media sosial, marketplace, serta pengelolaan konten digital mampu memperluas akses pasar dan memperkuat citra usaha. Kebijakan publik juga berpengaruh positif dan signifikan terhadap daya saing, yang berarti bahwa pelatihan, akses pembiayaan, dan infrastruktur yang disediakan pemerintah berperan dalam meningkatkan kapasitas adaptif pelaku usaha. Secara simultan, digital marketing dan kebijakan publik memberikan pengaruh yang lebih kuat terhadap daya saing UMKM dibandingkan jika keduanya berjalan terpisah. Temuan ini menegaskan pentingnya integrasi strategi pemasaran digital dengan dukungan kebijakan yang responsif dan berkelanjutan. Sinergi keduanya menjadi kunci dalam memperkuat posisi kompetitif dan keberlanjutan UMKM kuliner di tengah dinamika pasar yang terus berubah.
Sustainability Practices and Financial Performance in SMEs: A Systematic Literature Review Gde Agung Satria
Research in Accounting Journal (RAJ) Vol. 7 No. 2 (2026): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/c580bv54

Abstract

In the post-COVID-19 pandemic era, businesses, particularly Micro, Small, and Medium Enterprises (MSMEs), have recognized that business activities should not only focus on economic profitability but also on environmental and social sustainability. However, the greatest challenge for MSMEs in implementing sustainable practices is closely related to cost efficiency and limited financial resources. Therefore, it is crucial for MSMEs to adopt sustainability practices that are aligned with their financial management strategies. Using a Systematic Literature Review (SLR) approach, this study aims to map the theoretical foundations underlying sustainability practices among MSMEs, examine their impact on financial performance, and identify the financial factors that drive their implementation. Based on an analysis of 27 articles published between 2013 and 2023, the findings reveal that four major theories dominate the literature in explaining sustainability practices among MSMEs. Furthermore, both internal factors (such as liquidity and cost efficiency) and external factors (such as access to green financing) are identified as the primary drivers of sustainability adoption. Theoretically, this study contributes to a broader understanding of the evolution of sustainable financial management in MSMEs from the pre-pandemic to the post-pandemic period. Practically, the findings provide valuable guidance for MSME practitioners in developing long-term sustainability strategies while maintaining financial stability.
Sinergi Strategi Pemasaran Digital Dan Kebijakan Publik Dalam Meningkatkan Daya Saing UMKM Kuliner Di Denpasar Ni Made Puriati; I Nengah Merta; Ni Luh Putu Erma Mertaningrum; I Wayan Sugiartana; Gde Agung Satria
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10261

Abstract

UMKM kuliner di Indonesia menghadapi persaingan yang semakin ketat, sehingga diperlukan strategi pemasaran dan dukungan kebijakan yang mampu meningkatkan daya saing usaha. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan kebijakan publik terhadap daya saing UMKM kuliner di Kota Denpasar. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling dan melibatkan 55 pelaku UMKM kuliner. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linear berganda untuk menguji pengaruh parsial dan simultan antarvariabel. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap daya saing UMKM. Hal ini menunjukkan bahwa pemanfaatan media sosial, marketplace, serta pengelolaan konten digital mampu memperluas akses pasar dan memperkuat citra usaha. Kebijakan publik juga berpengaruh positif dan signifikan terhadap daya saing, yang berarti bahwa pelatihan, akses pembiayaan, dan infrastruktur yang disediakan pemerintah berperan dalam meningkatkan kapasitas adaptif pelaku usaha. Secara simultan, digital marketing dan kebijakan publik memberikan pengaruh yang lebih kuat terhadap daya saing UMKM dibandingkan jika keduanya berjalan terpisah. Temuan ini menegaskan pentingnya integrasi strategi pemasaran digital dengan dukungan kebijakan yang responsif dan berkelanjutan. Sinergi keduanya menjadi kunci dalam memperkuat posisi kompetitif dan keberlanjutan UMKM kuliner di tengah dinamika pasar yang terus berubah.
Co-Authors Fretno Wigiyanto Subali Wagiman I Gusti Ketut Adi Winata I Nengah Merta I Putu Agus Adnyana I Wayan Sugiartana NI LUH PUTU ERMA MERTANINGRUM Ni Made Puriati Nyoman Chandrika Nanda