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All Journal Revitalisasi : Jurnal Ilmu Manajemen JURNAL KOULUTUS Journal of English Teaching and Learning Issues Jurnal Ilmiah Wahana Pendidikan
Nurrahma, Avinta Ika
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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WRITE UPDATED NEWS REPORTS TO IMPROVE THE WRITING ABILITY OF THE TENTH GRADE STUDENTS OF MIA 1 IN HIGH SCHOOL WAHIDIYAH KEDIRI ACADEMIC YEAR 2018/2019 Nafi’yah, Siti; Nurrahma, Avinta Ika
JURNAL KOULUTUS Vol. 1 No. 2 (2018): JURNAL KOULUTUS
Publisher : LPPM Universitas Kahuripan Kediri

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Abstract

There are many students who experience difficulties in the field of writing English because they lack English vocabulary, are weak in grammar, have difficulty in choosing words too. This makes it difficult for them to write and they think that writing English is difficult. Most students in the tenth grade of MIA 1 High School Wahidiyah Kediri get a low score in the field of writing as evidenced by the acquisition of scores under the minimun graduation criteria of 76. This study was conducted to improve the writing skills of the tenth grade ofMIA 1 High School Wahidiyah Kediri in the year 2018/2019 by writing updated news reports. The purpose of this study is to describe whether there is a significant development in the ability to write news in the tenth grade of MIA 1 High School Wahidiyah Kediri. This research is an pre-experimental research with pre-test and post-test. This study focuses on the application of up-to-date news writing to the tenth grade of MIA 1 High School Wahidiyah Kediri in the 2018/2019 school year. After treatment, the students were given a post-test to measure their level of understanding in the material that had been given and developed in the form of writing. The results of the post-test showed that these students had developed in a good category with an average value of 57,77 to 81,07 Key words: writing, improve writing ability, news writing.
Analysis of Differentiation and Innovation Strategy Development to Enhance Business Competitive Advantage Hidayati, Nur; Wardhani, Rike Kusuma; Afrianto, Dadang; Nurrahma, Avinta Ika
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 1 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i1.7266

Abstract

Batik businesses in Indonesia show quite tight competition, including batik businesses in Kediri. This condition creates business opportunities in increasing competitive advantage in the same product but has more value that can increase competitive advantage in business. Rumah Batik Lochatara Business is committed to continuing to raise the cultural values ​​and natural wealth in Kediri through its unique motifs. This study aims to analyze differentiation and innovation strategies to increase competitive advantage in business at Rumah Batik Lochatara Kediri. The method used is qualitative descriptive analysis using Porter's value chain model to identify competitive advantages. Data collection techniques using observation techniques, interviews and related documentation. The results of the study show that the differentiation strategy of Lochatara batik can be seen from two dimensions of differentiation, namely personnel and image. And from the marketing innovation side. These two strategies are obtained from competitive advantages. Differentiation strategy by optimizing HR competencies and strengthening the image towards the international market. Product innovation is increasingly diverse, as well as the expansion of marketing and improvement of marketing technology used.
Analisis Penggunaan Bahasa Campuran (Code-Mixing) Dalam Bisnis Pemasaran Berbasis Digital Nurrahma, Avinta Ika; Damayanti, Ervina; Agustin, Rossi Rahma Nabilla
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 10.D (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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This study aims to analyze the effectiveness of mixed language use in digital marketing businesses and to determine the positive and negative impacts of code-mixing. This research method uses an interdisciplinary approach to combine linguistic, economic, and social aspects. This method involves collecting data from various advertisements, posts, or even content from social media or e-commerce platforms that use mixed language and analyzing its usage patterns. Furthermore, data collection was conducted through interviews with young entrepreneurs who market their products online. The results of this study indicate that English plays a more important role as a lingua franca, a necessary language for influence in business and marketing. English is most commonly used in online marketing. The use of code-mixing is also frequently found in product marketing advertisements. Meanwhile, correct or standard English is not essential for business and marketing purposes. Most studies indicate that code-mixing has a significant impact on business and marketing. Based on the results of these interviews, it can be concluded that the use of mixed language has a positive impact on increasing potential consumer interest and purchasing decisions. Meanwhile, the negative impact is audience misunderstanding due to the use of unfamiliar vocabulary.
Dyadic Essays: Enhancing Students’ Paragraph Coherence in Imaginative Writing Nurrahma, Avinta Ika
Journal of English Teaching and Learning Issues Vol 1, No 1 (2018): June
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jetli.v1i1.4511

Abstract

This research aims to find out what improvement dyadic essay technique results in solving the problem of paragraph coherence of students’ imaginative writing. To describe how dyadic essay motivates students in doing teaching learning activity of imaginative writing in classroom. The approach used in this research is a classroom action research. The action research was conducted in two cycles, there were 4 meetings in each cycle. In collecting the data, the researcher used observation, questionnaires, interviews, and field notes as the qualitative data, and test for the quantitative data. The researcher also analyzed the mean score of each test to find out the improvements of students’ paragraph coherence in imaginative writing after the action was conducted. The mean scores of the test result are 67.42 for the pre-test, 78.09 for the post-test in cycle 1, and 86,18 for the post-test in cycle 2. The students were motivated in doing teaching-learning of imaginative writing in classroom. It was proven that the students felt enthusiastic in reading text and watching video and the students’ activeness during the teaching learning process.
Co-Authors Afrianto, Dadang Agustin, Rossi Rahma Nabilla Damayanti, Ervina Nafi’yah, Siti Nur Hidayati Wardhani, Rike Kusuma