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All Journal MIX : Jurnal Ilmiah Manajemen JAB (Jurnal Akuntansi & Bisnis) JSMA (Jurnal Sains Manajemen dan Akuntansi) IIJSE
jaelani, evan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MOTIVASI KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus pada PT. Kiyokuni High Precision Automotive Indonesia) Sutrisno, Niantoro; Jaelani, Evan; Wijaya, Rina
JAB (Jurnal Akuntansi & Bisnis) Vol 6, No 02 (2020): Vol. 6, No. 02 DESEMBER 2020
Publisher : JAB (Jurnal Akuntansi & Bisnis)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was aimed to determine the effect of work motivation towards the employee performance PT. Kiyokuni High Precision Automotive Indonesia, Effect of work load towards the employee performance of PT. Kiyokuni High Precision Automotive Indonesia, effect of work motivation and work load towards the employee performance of PT. Kiyokuni High Precision Automotive Indonesia. The sample in this study amounted to 74 respondents. Sampling technique using simple incidental technique. Data analysis method used descriptive analysis and regression analysis. Partial test result show that work motivation positively affects to the employee performance, work load positively affects to the employee performance. And the result of the research concluded that work motivation and work load have simultaneous positive influence on the employee performance.  Keyword: work motivation, workload, employee performance
Empowering Startup Company: Entrepreneurial Capacity as a Key Factor Hayati, Nur; Jaelani, Evan; Ritonga, Duma Soswati
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.005

Abstract

Objectives: The startup sector continues to evolve amidst rising competition. Entrepreneurial leadership and artificial intelligence (AI) literacy are recognized as key enablers for sustaining and enhancing competitiveness. This study aims to explore how these two elements, both individually and in combination, influence the competitiveness of startup firms, with entrepreneurial capacity considered as a potential mediating factor.Methodology: The study employed a structural equation modeling approach using Partial Least Squares (PLS-SEM), drawing data from employees of digital startups based in West Java. Reliability and validity of the measurement model were confirmed through comprehensive statistical testing. The analysis assessed both direct and indirect relationships among variables.Result : The findings demonstrate that AI literacy exerts a strong and statistically significant positive influence on entrepreneurial capacity, as well as directly on startup competitiveness. Entrepreneurial leadership also shows a meaningful positive contribution to both entrepreneurial capacity and startup competitiveness. Furthermore, entrepreneurial capacity itself plays a crucial role in strengthening a startup’s market position and adaptability. The analysis confirms that entrepreneurial capacity serves as a significant mediating variable in the relationship between both AI literacy and entrepreneurial leadership with startup competitiveness. The overall model exhibits a high level of explanatory power, suggesting that the proposed variables collectively account for the vast majority of variance in startup competitiveness.Conclusion: The results underscore the importance of fostering AI literacy and entrepreneurial leadership within startup environments, as their impact on competitiveness is not only direct but also reinforced through enhanced entrepreneurial capacity. These findings provide practical guidance for startup leaders seeking to develop strategic capabilities and sustain growth in increasingly dynamic and tech-driven markets.
Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung Fitriyani, Fitriyani; Aryanto, Aryanto; Jaelani, Evan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7140

Abstract

This study aims to analyze the influence of product quality, price, and service on customer loyalty in meatball stalls in Bandung, Indonesia. A quantitative approach was used with a survey method involving 111 active customers. The questionnaire instrument was tested for validity and reliability before being applied in regression analysis. The results show that price and service have a positive and significant effect on customer loyalty, while product quality does not. These findings indicate that customer loyalty in this culinary is more influenced by service experience and perceived economic value than by product taste quality. The study offers strategic implications for culinary business owners to focus on improving service quality and maintaining competitive pricing to sustain customer retention.
The Influence of Digital Marketing, Brand Trust, and Brand Image on Purchase Decision of Somethinc Copy Paste Breathable Cushion Products Annisa, Adya Fitrianne; Jaelani, Evan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7350

Abstract

This study aims to analyze the influence of digital marketing, brand trust, and brand image on the purchase decision of Somethinc Copy Paste Breathable Cushion products in Cimahi City. In the digital era, marketing strategies have undergone significant changes, with digital marketing playing an essential role in attracting consumer attention. The study identifies how digital marketing, through social media, e-commerce, and other digital platforms, influences consumer behavior, while brand trust and brand image further affect consumer decisions. A descriptive and causal quantitative approach was used, with data collected through a survey involving 183 respondents. Multiple linear regression analysis was applied to test the impact of the variables. The results show that digital marketing, brand trust, and brand image have a significant positive impact on purchase decisions. Digital marketing enhances brand awareness and consumer engagement, while brand trust provides security and confidence, and brand image shapes perceptions of exclusivity. These findings suggest that integrating digital marketing, brand trust, and brand image in marketing strategies is crucial for increasing purchase decisions and fostering brand loyalty. Further research could explore how these factors interact across other industries and their impact on long-term consumer loyalty and repeat purchases.
Pengaruh Digital Customer Experience terhadap Kepuasan dan Retensi Pelanggan pada E-Commerce TikTok Shop pada Gen Z di Indonesia Jaelani, Evan
JSMA Vol 17 No 1 (2025): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v17i1.225

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital customer experience terhadap kepuasan dan retensi pelanggan pada platform e-commerce TikTok Shop. Target populasi dalam penelitian ini adalah konsumen Gen Z di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner dengan menggunakan google form dengan teknik purposive sampling sebanyak 100 responden dan data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa digital customer experience berpengaruh positif dan signifikan terhadap kepuasan pelanggan, serta kepuasan pelanggan juga berpengaruh positif dan signifikan terhadap retensi pelanggan. Implikasi penelitian ini menekankan pentingnya peningkatan pengalaman pelanggan digital untuk mempertahankan kepuasan dan retensi pelanggan Gen Z di TikTok Shop.
Co-Authors Annisa, Adya Fitrianne Aryanto Aryanto Fitriyani Fitriyani Nur Hayati Ritonga, Duma Soswati Sutrisno, Niantoro Wijaya, Rina