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All Journal MIX : Jurnal Ilmiah Manajemen Abdi Makarti
Ritonga, Duma Soswati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Empowering Startup Company: Entrepreneurial Capacity as a Key Factor Hayati, Nur; Jaelani, Evan; Ritonga, Duma Soswati
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.005

Abstract

Objectives: The startup sector continues to evolve amidst rising competition. Entrepreneurial leadership and artificial intelligence (AI) literacy are recognized as key enablers for sustaining and enhancing competitiveness. This study aims to explore how these two elements, both individually and in combination, influence the competitiveness of startup firms, with entrepreneurial capacity considered as a potential mediating factor.Methodology: The study employed a structural equation modeling approach using Partial Least Squares (PLS-SEM), drawing data from employees of digital startups based in West Java. Reliability and validity of the measurement model were confirmed through comprehensive statistical testing. The analysis assessed both direct and indirect relationships among variables.Result : The findings demonstrate that AI literacy exerts a strong and statistically significant positive influence on entrepreneurial capacity, as well as directly on startup competitiveness. Entrepreneurial leadership also shows a meaningful positive contribution to both entrepreneurial capacity and startup competitiveness. Furthermore, entrepreneurial capacity itself plays a crucial role in strengthening a startup’s market position and adaptability. The analysis confirms that entrepreneurial capacity serves as a significant mediating variable in the relationship between both AI literacy and entrepreneurial leadership with startup competitiveness. The overall model exhibits a high level of explanatory power, suggesting that the proposed variables collectively account for the vast majority of variance in startup competitiveness.Conclusion: The results underscore the importance of fostering AI literacy and entrepreneurial leadership within startup environments, as their impact on competitiveness is not only direct but also reinforced through enhanced entrepreneurial capacity. These findings provide practical guidance for startup leaders seeking to develop strategic capabilities and sustain growth in increasingly dynamic and tech-driven markets.
TANTANGAN PROGRAM KAMPUS MENGAJAR ANGKATAN 7 DI SD LINGGAWASTU BANDUNG Hayati, Nur; Ritonga, Duma Soswati
ABDI MAKARTI Vol 4, No 1 (2025): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v4i1.787

Abstract

The Teaching Campus Program 7 is an initiative launched by the Ministry of Education, Culture, Research, and Technology of Indonesia designed to enhance the standard of education in primary schools, especially in underserved regions. During the execution of Teaching Campus 7 at SD Linggawastu in Bandung, students take on active roles as educators and guides in various teaching and learning experiences, while also helping to improve students' skills in literacy, numeracy, and character development. This initiative incorporates a range of creative and innovative instructional strategies tailored to match the diverse needs and attributes of learners at Linggawastu Elementary School. Additionally, students are involved in programs that focus on mentoring teachers, creating educational materials, and conducting extracurricular activities aimed at fostering students’ social and emotional development. The outcomes of this initiative indicate a rise in students' motivation to learn, improvements in their literacy and mathematics skills, and enhanced cooperation among students, educators, and school administrators. The Teaching Campus Program 7 at Linggawastu Elementary School is anticipated to act as a blueprint for collaborations between institutions of higher learning and primary schools, contributing to the overall enhancement of education in Indonesia.
Co-Authors jaelani, evan Nur Hayati Nur Hayati