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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING (TRANSTOOL) Easta Journal of Innovative Community Services Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Andrini, Susi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EFEKTIVITAS KOMUNIKASI INTERPERSONAL HOST SHOPEE LIVE TERHADAP PERILAKU KONSUMTIF GENERASI Y Stiawanty, Rita; Andrini, Susi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.916

Abstract

The goal of this study is to assess how the quality of interpersonal communication by Shopee Live hosts impacts the consumption patterns of Generation Y. This study employs a descriptive quantitative methodology. Data collection was conducted using a closed-ended questionnaire distributed to one hundred Shopee Live respondents, selected based on calculations using Slovin’s formula. The questionnaire was administered via Google Forms, and the data was processed using SPSS version 26. Data analysis involved descriptive analysis, normality testing, simple linear regression testing, and hypothesis testing. The findings from this research show that the alternate hypothesis (Ha) is supported, revealing a favorable impact of effective interpersonal communication by Shopee Live hosts on the consumer behavior of Generation Y. The coefficient of determination is calculated at 53.6%, indicating a significant correlation. The unexplored factors in this study account for the remaining 46.4% of the influences on consumer behavior. Therefore, it can be stated that the effectiveness of interpersonal communication by hosts has a moderate impact on the consumptive behavior of Generation Y, as the coefficient of determination is above 50%. This research provides benefits for practitioners as a reference in understanding the consumptive behavior of Generation Y in the online shopping environment of Shopee Live. Additionally, it serves as a study material and foundation for future research, particularly in the field of communication studies, for other researchers interested in similar topics.
THE INFLUENCE OF THE @SIAPDARLING TIKTOK ACCOUNT ON GO GREEN BEHAVIOUR Ghazian H. P., Muhammad; Andrini, Susi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.920

Abstract

The use of social media is utilised as a tool to find out information. One of them is information about Go Green behaviour. The social media in question in this case is social media with the TikTok account @siapdarling promoting information about lifestyle aspects of Go Green Behaviour. Go Green or also known as the greening movement is a social movement that seeks to protect and manage the surrounding natural environment in anticipation of a global crisis that can threaten environmental damage. The aim of this research was to investigate the impact of the Tiktok @siapdarling account on promoting environmentally friendly behaviour. This study employed the Explanatory Quantitative approach, with a focus on establishing and explaining the relationship between variables to test a hypothesis. The Slovin formula was utilised to determine the sample size of one hundred respondents from the followers of @siapdarling on Tiktok, with a margin of error set at ten per cent. Data was gathered through online questionnaires using google forms and analysed using SPSS version twenty-nine. The findings revealed a significant influence of the @siapdarling Tiktok account on encouraging Go Green Behaviour among its followers, while external factors also played a role in shaping behaviour. In general, this research provides benefits as information, insight, knowledge about Go Green Behaviour on the @siapdarling TikTok account and its followers, as well as being useful for academics who are interested in developing this research from a different perspective.
STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA TUJU TUJU COFFEE Ovyanti, Sheyvandra; Andrini, Susi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.921

Abstract

This study aims to determine and analyze the Public Relations Strategy in Maintaining the Image of Tuju Tuju Coffee which is known as Palm Sugar Milk Coffee with a strong coffee flavor called ‘Kopi Yang DiTuju.’ This study uses a descriptive qualitative method with data collection of participant observation, in-depth interviews and documentation. The sources in this study consisted of key informants, namely the Owner and Public Relations of Tuju Tuju Coffee and three supporting informants, namely the barista of Tuju Tuju Coffee, a professional barista and loyal customers. Data analysis uses four concepts of Public Relations Strategy stages from (Cutlip, Center and Broom). The results of this study in the first phase, the image is formed through trust built by customers with the problem of how to maintain the image and consistency of the strong taste of Palm Sugar Milk Coffee - ‘Kopi Yang DiTuju. The second phase is planning and programming, namely by selecting quality coffee beans, looking for human resources (baristas), innovating and participating in events/exhibitions. In the third phase, taking action and communication, namely maintaining relationships with farmers, cooking coffee beans, baristas calibrating, innovating with mobile coffee carts and participating in coffee events to build relationships and public trust. The fourth phase evaluates the program, by providing assessments and implementations and the results of the programs that have been implemented. Thus, Tuju Tuju Coffee demonstrates that its brand image aligns with customer perceptions of consistent, strong-tasting palm sugar milk coffee.
Co-Authors Adrianjara, Vayol Parama Gerut Gumay, M. Putra Ghazian H. P., Muhammad Ovyanti, Sheyvandra Purbaningrum, Maya Sibagariang, Murni Juliasni Sidik, Jafar Stiawanty, Rita Thalia, Indi Utami, Rifda