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All Journal Jurnal Teknik Sipil HIGEIA (Journal of Public Health Research and Development) International Journal of Elementary Education Jurnal IDAMAN (Induk Pemberdayaan Masyarakat Pedesaan) Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Enrichment: Journal of Multidisciplinary Research and Development Klabat Journal of Management
Oktaviani, Rizki
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Health Professions Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS

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Entrepreneurial Decision Making among Students Oktaviani, Rizki; Gumala Sari, Egi; Ningsih, Sri
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1.485

Abstract

This study aims to examine the effect of accounting information systems, the use of e-commerce, and customer experience on entrepreneurial decision making by accounting students in Bekasi City Universities. This study uses a quantitative approach with a sample of 8 universities in Bekasi City. Data were collected through a questionnaire to 86 respondents using the snowball sampling method. Data analysis was carried out using the SEM-PLS (Partial Least Squares) technique. The results showed that accounting information system has a positive effect on entrepreneurial decision making, e-commerce has a positive effect on entrepreneurial decision making, then customer experience has a positive effect on entrepreneurial decision making. This study is limited to a sample from universities in Bekasi City, so the results many not fully represent the general population of accounting students. Future research could expand the sample size, examine a broader geographical context, or explore other relevant variables. This study provides important insights into the factors that encourage accounting insights to start a business, as well as enriching the literature related to the application of technology and customer experience in the context of student entrepreneurship.
Co-Authors Arfilia Wijayanti Asep Mulyana Boinem, Boinem Egi Gumala Sari Eram Tunggul Pawenang Fitriani, Alifia Handayani, Yuni Indriawati, Intan Khairunnisa, Ririn Lusiana Lusiana Rafie, Rafie Rahmat Sudrajat, Rahmat Rosinah, Rosinah Sri Ningsih Sutikno, Bambang Wahyudi, Paring