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All Journal Prima Ekonomika : Jurnal Ekonomi dan Bisnis Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Nurmoko, Aditya Hera
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGELOLAAN DAYA TARIK WISATA NGLANGGERAN PATUK GUNUNG KIDUL: PERSPEKTIF BIDANG HUKUM, EKONOMI, FILSAFAT Nusanto, Tri Suyud; Nurmoko, Aditya Hera; yanti, aris indri; Primawati, Natalia Heni
PRIMA EKONOMIKA Vol. 14 No. 2 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v15i2.181

Abstract

This study aims to analyze the management of tourist attractions in Nglanggeran, Patuk, Gunung Kidul, with a cross-faceted approach to law, economics, and philosophy. Although Nglanggeran has become a popular tourist destination, challenges in effective management of tourist attractions still need to be addressed. In reviewing legal aspects, this study will explore regulations and policies governing tourism management in Nglanggeran, including environmental protection, local community rights, and related permits and regulations. In the economic aspect of tourism, this study will analyze the economic contribution of tourism to local communities, the potential for sustainable economic development, and the economic benefits of the tourism sector. From a philosophical perspective, this study will review the values and principles underlying the management of tourist attractions in Nglanggeran, including ethical and sustainability concepts for the development and maintenance of sustainable tourist destinations. The research method used is a qualitative approach with data collection through field observation, interviews with relevant stakeholders, and document analysis related to tourism law, philosophy, and economics. It is hoped that the results of this study can provide a more comprehensive understanding of the governance of tourist attractions in Nglanggeran and recommendations for improvements in sustainable tourism management. Keywords: tourism attraction management, Nglanggeran, law, tourism economics philosophy
ANALISIS PENGARUH KEPUASAN PELANGGAN, CITRA PERUSAHAN DAN KEPERCAYAN PELANGGAN TERHADAP LOYALITAS PELANGGAN BUS PATAS EFISIENSI DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA Nurmoko, Aditya Hera
PRIMA EKONOMIKA Vol. 9 No. 1 (2018): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.279 KB)

Abstract

Kajian dalam kajian ini adalah analisis kesan kepuasan pelanggan, imej syarikat dankepercayaan pelanggan terhadap kesetiaan pelanggan di wilayah khusus yogyakarta. Isu-isu dalam kajian ini adalah: (1) Bagaimana kepuasan pelanggan, imej syarikat dan kesankepercayaan pelanggan serentak ke kesetiaan pelanggan Efisiensi bus, (2) Bagaimanakepuasan pelanggan, imej syarikat dan kepercayaan pelanggan sebahagiannya kekesetiaan pelanggan Efisiensi bus.Dalam kajian ini, ia menggunakan pelbagai regresi dan analisis regresi mudah. kepuasanpelanggan, imej syarikat dan kepercayaan pelanggan adalah sebagai pemboleh ubah bebas, kesetiaan pelanggan adalah pemboleh ubah bergantung. Bilangan sampel adalah100 responden dengan teknik pensampelan purposive dan kuesioner untuk mendapatkandata.Hasil kajian ini mendapati kepuasan pelanggan, imej syarikat dan kesan kepercayaanpelanggan secara serentak terhadap kesetiaan pelanggan Efisiensi bas; dan kepuasanpelanggan, imej syarikat dan kesan kepercayaan pelanggan secara positif sebahagiannyakepada kesetiaan pelanggan Bus Efisiensi di wilayah khusus Yogyakarta
MYOPIA, KOMODIFIKASI DAN MEMBANGUN PARADIGMA PENELITIAN KONSTRUKSIONIS DI INDONESIA Nurmoko, Aditya Hera
PRIMA EKONOMIKA Vol. 11 No. 1 (2020): prima ekonomika
Publisher : STIE "YKP" YOGYAKARTA

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Abstract

This article will discuss research myopia in Indonesia as a problem that can beovercome by the commodification of research that supports each other betweenquantitative and qualitative research, balanced so that not only the theory test exists, buttheories born of Indonesian academics are available to be tested by Indonesians andoutside in an effort to build a constructionist research that is building own theories thatare not independent of the west and are able to fill continuity, critical and advanced forthe future.Keywords: Myopia, Commidification, Paradigm
Tinjauan Literatur Kesenjangan Kredibilitas Merek: Penurunan Kepercayaan Merek Massal, Hipokrisi Korporat, dan Strategi Autentisitas Niche sebagai Respons Kompensasi Konsumen Nurmoko, Aditya Hera; Heru Wahyudi
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6020

Abstract

The global consumer market has undergone a significant transformation, creating an environment in which fragmented preferences and a widespread crisis of trust pose major challenges for brands. This systematic literature review examines the dynamics behind consumer migration from mass-market brands toward niche brands perceived as more authentic. The review focuses on five key constructs: Corporate Social Hypocrisy (CSH), Brand Trust (BT), Brand Hate, Brand Authenticity, and Consumer Need for Differentiation. The study proposes the Authenticity Trust Migration Model (ATM), a conceptual framework integrating both push and pull factors that shape consumer movement. CSH emerges as a destructive antecedent that erodes trust and triggers brand hate. As a compensatory response, consumers particularly those with high differentiation tendencies shift toward niche brands that offer symbolic authenticity and stronger value congruence. Niche authenticity is positioned not merely as a brand attribute but as an identity-signaling mechanism that helps consumers restore threatened self-concepts caused by the integrity failures of mass brands. These findings contribute theoretically to the understanding of differentiation as a moderating factor and offer strategic implications for brand management in an era of increasing public skepticism.
Co-Authors Nusanto, Tri Suyud Primawati, Natalia Heni Yanti, Aris Indri