Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Artificial Intelligence and Digital Business
Rondonuwu, Christy Natalia
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH GAYA HIDUP DAN PEMASARAN MEDIA SOSIAL TERHADAPA KEPUTUSAN MEMBELI PRODUK LOKAL (STUDI PADA MAHASISWA FEB UNSRAT MANADO) Poluan, Jane Grace; Rondonuwu, Christy Natalia; Karuntu, Merlyn Mourah
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.59250

Abstract

As market behavior and technology develop, lifestyle and social media marketing become important variables that greatly influence purchasing decisions about a product. Activities or habits, interests and opinions which are lifestyle indicators will determine whether consumers want to buy local products or not. On the other hand, current social media marketing which more often displays foreign products is a challenge for local products to gain a place in the hearts of consumers, especially young students, namely students. This phenomenon was raised by researchers to conduct research aimed at exploring the extent to which lifestyle and social media marketing influence decisions to buy local products among FEB UNSRAT Manado students. This research is quantitative research with multiple regression methods. The population is all FEB UNSRAT students, with the sample determined using the purposive sampling method. The research results found that lifestyle had a significant influence on the decision to buy local products, social media marketing had a significant influence on the decision to buy local products, and lifestyle and social media marketing together had an influence on the decision to buy local products among FEB UNSRAT students.
Strategi Pengembangan Wisata Kilapong Hills Di KotaTomohon Dengan Menggunakan Analisis SWOT Rondonuwu, Christy Natalia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1150

Abstract

Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang memengaruhi pengembangan destinasi wisata Kilapong Hills, serta merumuskan strategi pengembangannya berdasarkan analisis SWOT. Kilapong Hills menawarkan keindahan panorama perbukitan, gunung dan danau. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Studi ini menemukan bahwa faktor internal yang menjadi kekuatan Kilapong Hills adalah potensi alam yang menarik dan lokasi yang strategis, sedangkan kelemahannya terletak pada keterbatasan infrastruktur dan fasilitas pendukung. Dari sisi eksternal, terdapat peluang dari meningkatnya minat wisatawan terhadap wisata alam dan dukungan pemerintah, namun juga terdapat ancaman seperti persaingan dengan destinasi lain dan risiko kerusakan lingkungan. Berdasarkan analisis SWOT, strategi yang disarankan adalah memanfaatkan kekuatan untuk menangkap peluang (S-O), seperti peningkatan promosi digital, pengembangan fasilitas, serta penguatan peran masyarakat lokal. Penelitian ini dapat menjadi dasar dalam pengembangan Kilapong Hills sebagai destinasi wisata yang berkelanjutan dan berbasis potensi lokal.
Advancing Tourism Support in Emerging Destinations: Quality of Life as a Mediator in Emotional Solidarity Dynamics Rachmat, Muhammad; Rondonuwu, Christy Natalia
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6543

Abstract

This study examines the influence of emotional solidarity and quality of life on residents’ support for tourism development in Ternate, Indonesia, an emerging destination with tourism infrastructure constraints, utilizing Social Exchange Theory (SET) as a theoretical framework. Data from 416 residents, collected through a carefully crafted survey, were analyzed using structural equation modeling to assess the interplay among Welcoming Nature, Emotional Closeness, Sympathetic Understanding, Quality of Life, and Support for Tourism. Findings reveal that Welcoming Nature and Emotional Closeness significantly enhance Quality of Life and tourism support, with Quality of Life partially mediating these effects. Sympathetic Understanding, however, has minimal impact due to limited resident-tourist interactions. By advancing emotional solidarity and Social Exchange Theory, this study highlights the critical role of affective factors in emerging tourism contexts. The cross-sectional design limits insights into temporal trends, necessitating longitudinal research, while comparative studies are essential to test generalizability.  The study suggest that improving infrastructure and promoting community-based festivals can foster sustainable tourism by enhancing resident-tourist interactions and quality of life. Policymakers and tourism planners should prioritize community engagement to ensure equitable tourism development. This research offers a novel application of emotional solidarity and SET in an underexplored emerging destination, emphasizing the mediating role of quality of life and the limited influence of Sympathetic Understanding in contexts with constrained resident-tourist interactions
Co-Authors Merlyn Karuntu Muhammad Rachmat