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All Journal Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam International Journal of Economics, Business and Accounting Research (IJEBAR) Revenue: Jurnal Manajemen Bisnis Islam Journal of Economics Research and Policy Studies Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Kartika: Jurnal Studi Keislaman Al-Muzdahir: Jurnal Ekonomi Syariah Indo-Fintech Intellectuals: Journal of Economics and Business
Diah Mukminatul Hasimi
State Islamic University Of Raden Intan Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of Innovation in Management, Accounting and Business

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PENGARUH GREEN PRODUCT, GREEN PROMOTION, DAN ECO-LABEL TERHADAP GREEN PURCHASE INTENTION PADA PRODUK INNISFREE DALAM PERSPEKTIF BISNIS ISLAM (STUDI PADA PENGGUNA PRODUK INNISFREE DI KOTA BANDAR LAMPUNG) Rahmawaty, Soffiyah Putri; Anita, Siska Yuli; Hasimi, Diah Mukminatul
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 2 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i2.2179

Abstract

This research aims to analyze the influence of green product, green promotion, and eco-label on green purchase intention on innisfree products, from an Islamic business perspective. Amidst increasing awareness of enviromental issues, the use of environmentally friendly products is becoming increasingly popular, one of which is Innisfree products. This study uses a quantitative approach by collecting data through distributed questionnaires with a total of 100 respondents. For statistical tests and data processing were using Partial Least Square (SmartPLS version 4). Based on the research results, it can be concluded that Green Product and Green Promotion have a positive and significant influence on Green Purchase Intention on Innisfree products, while Eco-Label does not show a significant influence partially. Green Product is the dominant factor that drives consumer purchase intention, indicating that product quality and sustainability are highly considered in purchasing decisions. Green Promotion has also proven effective in attracting consumer interest, especially through campaigns that highlight environmental concerns. However, Eco-Label has not been able to provide a strong influence, possibly due to low consumer awareness of the meaning and importance of the environmental label.
Co-Authors Agus Kurniawan Arsad, Nuraini Budimansyah Budimansyah Citra Etika Evi Ekawati Fitria, Nia Inayah, Siti Ira Julistia Kusuma, Rhima Liya Ermawati Maharani, Rivana MALIK, ANAS Marheni Marheni Muhamad Kurniawan Nurlaili Nurlaili Okta Supriyaningsih Rahmawaty, Soffiyah Putri Rosydalina Putri Siska Yuli Anita Yulistia Devi Zhatu Restie Utamie