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Journal : Journal of Management and Social Sciences

Pengaruh Kompensasi dan Lingkungan Kerja terhadap Produktivitas Kerja Karyawan: (Studi Pada Rumah Sakit Dian Husada Mojokerto) Siswandari, Nabillah; Baidlowi, Imam; Hadi Poernomo, Agoes
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1436

Abstract

One of the important factors that can influence employee work productivity in an agency or company is compensation and the work environment. Appropriate and appropriate compensation as well as a comfortable and very supportive work environment can increase employee work productivity. In this research, the aim of the research was to determine the effect of Compensation and work environment on employee work productivity at Dian Husada Hospital, Mojokerto. The type of research used is an associative quantitative method with data collection techniques used are interviews and distributing questionnaires to employees. The population in this study were core employees at Dian Husada Hospital, Mojokerto. The research sample used was 50 people using a saturated sampling technique. The results of this research show that compensation and environmental variables have a partially positive and significant effect on employee work productivity. And simultaneously compensation and the work environment have a positive and significant effect on employee work productivity at Dian Husada Hospital, Mojokerto.
Pengaruh Strategi Green Marketing, Green Product dan Green Brand terhadap Keputusan Pembelian Produk Kecantikan Ramah Lingkungan: (Studi pada The Body Shop di Mojokerto) Dwi Arviana, Nerissa; Baidlowi, Imam; Hidayat, M. Syamsul
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1437

Abstract

The beauty industry is a sector that continues to grow and plays an important role in the global economy. This phenomenon is driven by increasing consumer awareness of personal appearance and skin care. However, along with this growth comes concern over the beauty industry's negative impact on the environment and human health. To overcome these challenges, the concept of sustainability has become the main focus for beauty companies. One company in the beauty sector is The Body Shop, which has long been one of the pioneers in the beauty industry which is committed to sustainable and environmentally friendly principles. This research aims to find out and analyze the influence of green marketing strategies, green products and green brands on purchasing decisions for environmentally friendly beauty products (study at the body shop Mojokerto). The research method used in this research is a quantitative research method using SPSS software. This research is descriptive research. The sampling technique used is Probability Sampling using the Simple Random Sampling method. Data collection in this research used questionnaires from 110 respondents from The Body Shop consumers whose addresses were in Mojokerto. The data analysis method in this research uses validity testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of this research show that green marketing strategies do not have a positive and significant effect on purchasing decisions, green products have a positive and significant effect on purchasing decisions, green brands have a positive and significant effect on purchasing decisions. Green marketing strategies, green products and green brands simultaneously influence purchasing decisions.