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All Journal Majalah Ilmiah Bijak JURNAL ILMIAH FEASIBLE (JIF) PINISI Discretion Review Jurnal Ilmiah Wahana Pendidikan Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Ar Ro'is Mandalika (Armada) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurmas: Jurnal Pengabdian Masyarakat
Indrawan, Yossy Wahyu
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : PINISI Discretion Review

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The Effect Of Promotion And Service Quality On Consumer Purchase Decisions Using Delivery Services At J&T Express Drop Point Bintaro South Tangerang Indrawan, Yossy Wahyu; Jasmani, Jasmani; Triyadi, Triyadi
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.70624

Abstract

This study aims to determine the effect of promotion and service quality on consumer purchasing decisions using delivery services at J&T Express Drop Point Bintaro Tangerang Selatan. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study showed that promotion had a significant effect on consumer purchasing decisions by 48.8%, the hypothesis test obtained t count> t table or (9.543> 1.985). Service quality had a significant effect on consumer purchasing decisions by 44.5%, the hypothesis test obtained t count> t table or (8.824> 1.985). Promotion and service quality simultaneously had a significant effect on consumer purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2 and a contribution of 62.0%, the hypothesis test obtained F count> F table or (78.337> 2.700).
Co-Authors Damanik, Nisa Roria Indriani , Novita Jasmani jasmani Nurhaeni Nurhaeni Pagala, Izharuddin Putri, Novia Azahra Setiawan, Heddy Triyadi Triyadi, Triyadi