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All Journal MBIA Business Management Analysis Journal (BMAJ) Maker: Jurnal Manajemen Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Industri Kreatif dan Kewirausahaan Jurnal Abdimas Musi Charitas
Aryandha, Pradita Nindya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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The Influence of Transformational Leadership Characteristics on The Creativity of Employees in The Planning Departement Of CV XYZ Aryandha, Pradita Nindya
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol 2 No 2 (2019): Agustus 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.495 KB)

Abstract

The non-repetitive work environment of an organization requires more creative employees in order to provide a high quality service. In the construction service sector, the construction planners have to be able to design a building which not only sophisticated but also conceive a standard security level. The leader in a company has an important role to encourage the creativity of employees. This research is aimed to examine and analyze the influence of transformational leadership characteristics on the creativity of employees. Idealized influence, individualized consideration, inspirational motivation and intellectual stimulation are the independent variables while the employees creativity is the dependent variable. The data used in this research was the primary data that acquired through survey method by disseminating questionnaires. About 119 respondents who work as the employee of the planning department of CV XYZ were used in this research. In this research, a multiple regression analysis was used to analyze the influence of transformational leadership characteristics towards the creativity of employees. The research results mention that there are positive and significant influences of each characteristic of transformational leadership, namely idealized influence, individualized consideration, inspirational motivation and intellectual stimulation on the creativity of employees.
MENGEMBANGKAN UMKM KUE ADREM G&G MBAK ASIH Putranti, Latifah; Aryandha, Pradita Nindya; Herdiany, Hapsari Dyah; Hasbi, Syahrul
Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 2 (2023): DESEMBER
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i2.1288

Abstract

This community service is an activity to revive MSMEs that have been affected by the Covid-19 pandemic. One way to increase sales figures again is to improve product packaging and digital marketing to make it more attractive and informative. In addition, product packaging and digital marketing are tools for promotion. Promotion is an attempt to inform a product with the aim of attracting potential consumers to buy or consume it so that sales are expected to increase. Adrem Cake GG Mbak Asih is an MSME engaged in the culinary field of Bantul, DIY. Community service is carried out in two stages. The first stage is education about the importance of packaging and digital marketing to support sales and promotions. The second stage is to provide training on packaging selection, practice of packaging products, explaining websites and placing business locations on Google Maps. After that, mentoring is carried out so that it can be implemented optimally.
THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, AND BRAND LOYALTY ON THE BRAND EQUITY OF OPPO SMARTPHONES Suwiryo, Febi Sugianto; Aryandha, Pradita Nindya
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.12285

Abstract

Brand equity is a set of assets and values associated with a brand. Several factors influence it, namely brand awareness, perceived quality, brand associations, and brand loyalty. This research is expected to provide insight to understand the influence of brand awareness, perceived quality, brand associations, and brand loyalty on the brand equity of Oppo smartphones. This research used purposive sampling as the sampling method, the questionnaire as the data collection method, and distributed to 145 students of the Faculty of Business, PGRI University of Yogyakarta. The data were evaluated using validity and reliability tests and analyzed with partial, simultaneous, and multiple linear regression tests. Partial positive impact is shown by brand awareness, brand association, and brand loyalty on brand equity. However, perceived quality has a negative effect on brand equity. The simultaneous impact is shown by brand awareness, perceived quality, brand association, and brand loyalty on the brand equity of the Oppo smartphone. However, this research has a small sample size and limited variables used; future research is expected to expand the sample size and include new variables.
Kualitas Produk, Harga, Citra Merek Terhadap Keputusan Pembelian Produk Feminine Care Softex di Pamela Satu Yogyakarta Aryandha, Pradita Nindya; Herdiany, Hapsari Dyah; Putranti, Latifah; Kamara, Haris
MBIA Vol 23 No 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.2764

Abstract

This research aims to determine whether product quality, price and brand image influence the decision to purchase Softex feminine care products in Pamela Satu Yogyakarta. This research is in the form of associative research with multiple-cross sectional analysis. The types of data and data sources in this research consist of direct data and indirect data. In obtaining direct data, it is in the form of a questionnaire to be filled out by respondents who have purchased and used Softex feminine care products at Pamela Satu Yogyakarta via Google form. The sample in this research was 100 respondents who had purchased and used Softex feminine care products in Pamela Satu Yogyakarta. Research was conducted from August to September 2022 at Pamela Satu Yogyakarta. The variables that the author uses in this research are divided into two types, namely independent variables, including product quality, price and brand image, and dependent variables, namely purchasing decisions. The results of the research that has been carried out can be concluded that the variables of product quality, price and brand image have a positive and significant influence on purchasing decisions for Feminine Care Softex in Pamela Satu Yogyakarta. The results of this research can provide input for PT Kimberly-Clark Softex as a producer of Feminine Care Softex to further improve product quality, price and brand image in order to improve purchasing decisions by consumers so that the main goals of the company can be achieved optimally. Keywords: Quality. Price, Image, Purchase Decision Abstrak Riset ini bertujuan untuk mengetahui kualitas produk, harga, dan citra merek apakah berpengaruh terhadap keputusan pembelian produk Feminine Care Softex di Pamela Satu Yogyakarta. Riset ini berupa penelitian asosiatif dengan analisis multiple-cross sectional, jenis data dan sumber data dalam riset ini terdiri dari data langsung dan data tidak langsung. Dalam mendapatkan data langsung yaitu berupa kuesioner untuk disi para responden yang pernah membeli dan memakai produk Feminine Care Softex di Pamela Satu Yogyakarta melalui Google form. Sampel pada riset ini sebanyak 100 responden yang pernah membeli dan memakai produk Feminine Care Softex di Pamela satu Yogyakarta. Riset dilakukan dari Agustus sampai September 2022 di Pamela Satu Yogyakarta. Variabel yang penulis gunakan dalam penelitian ini terbagi menjadi dua jenis, yaitu variabel independent (bebas), diantaranya adalah kualitas produk, harga, dan citra merek, serta variabel dependen (terikat), yaitu keputusan pembelian. Hasil penelitian yang telah dilakukan dapat disimpulkan bahwa variabel kualitas produk, harga, dan citra merek, memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Feminine Care Softex di Pamela Satu Yogyakarta. Hasil penelitian ini memberikan masukan untuk lebih meningkatkan kualitas produk, harga, dan citra merek agar dapat meningkatkan keputusan pembelian. Kata kunci: Kualitas, Harga, Merek, Keputusan Pembelian
PENDAMPINGAN UMKM DI DESA BANYUBIRU DALAM PEMANFAATAN TEKNOLOGI DIGITAL Aryandha, Pradita Nindya; Putranti, Latifah; Herdiany, Hapsari Dyah; Nugraha, Aditya; Tabun, Putri Sriariani
Jurnal Abdimas Musi Charitas Vol. 8 No. 2 (2024): Jurnal Abdimas Musi Charitas Volume 8, Nomor 2, Desember 2024
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v8i2.1329

Abstract

This community service program is an initiative that supports the development of MSMEs in Banyubiru Village. The goal is to help MSMEs adapt and respond to changing conditions through gradual assistance. It is hoped that this can increase sales and expand their business development sustainably. MSMEs have a vital role in the Indonesian economy, including in Banyubiru Village, Dukun District, Magelang Regency. The community service method is carried out in three stages, namely preparation, implementation, and evaluation. The preparation stage involves observation and identification of problems, while the implementation stage includes socialization, creation of social media, marketplace training, input of business locations to GoogleMaps, and promotion through AdSense. Evaluation is carried out to measure the effectiveness of the program. The results show high enthusiasm from MSMEs and an increase in the use of technology to increase sales and visibility of their products.
JOB INSECURITY, WORKLOAD, AND TURNOVER INTENTION IN PT ENSEVAL PUTERA MEGATRADING Aryandha, Pradita Nindya; Hidayati, Septi Nur
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.730

Abstract

The study aims to determine the effect of job insecurity and workload both partially and simultaneously on turnover intention in employees of PT Enseval Putera Megatrading. The research was conducted at PT Enseval Putera Megatrading. This research is quantitative research with a total sample size of 124 people. Measurement uses a questionnaire with a Likert scale. The analysis technique used is the Simultaneous F test and partial t-test at the 0.05 significance level. The results concluded that there is a significant effect of job insecurity and workload both partially and simultaneously on turnover intention in employees of PT Enseval Putera Megatrading, with a p-value of 0.000 <0.05.
MENGEMBANGKAN UMKM KUE ADREM G&G MBAK ASIH Putranti, Latifah; Aryandha, Pradita Nindya; Herdiany, Hapsari Dyah; Hasbi, Syahrul
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 2 (2023): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i2.1288

Abstract

This community service is an activity to revive MSMEs that have been affected by the Covid-19 pandemic. One way to increase sales figures again is to improve product packaging and digital marketing to make it more attractive and informative. In addition, product packaging and digital marketing are tools for promotion. Promotion is an attempt to inform a product with the aim of attracting potential consumers to buy or consume it so that sales are expected to increase. Adrem Cake G&G Mbak Asih is an MSME engaged in the culinary field of Bantul, DIY. Community service is carried out in two stages. The first stage is education about the importance of packaging and digital marketing to support sales and promotions. The second stage is to provide training on packaging selection, practice of packaging products, explaining websites and placing business locations on Google Maps. After that, mentoring is carried out so that it can be implemented optimally.
Co-Authors ADITYA NUGRAHA Hasbi, Syahrul Herdiany, Hapsari Dyah Hidayati, Septi Nur Kamara, Haris Putranti, Latifah Saputri, Arista Yesi Suwiryo, Febi Sugianto Tabun, Putri Sriariani