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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi
Putri, Amalia Rosyadi
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Perubahan Perilaku Konsumen Dari Generasi Milenial Akibat Menggunakan Aplikasi Go-Food Putri, Amalia Rosyadi
Dakwah Vol 5 No 2 (2019): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.017 KB)

Abstract

Industrialisasi, individualisme, informasi, dan investasi mendukung kemajuan teknologi yang memicu semakin gencarnya globalisasi ekonomi. Manfaat internet telah membawa banyak orang terhubung ke internet dan konsumen mulai melakukan pembelian online melalui internet. Berdasarkan hasil survey yang dilakukan APJII 2016 dapat dilihat bahwa pengguna internet di Indonesia terbesar adalah dengan rentang umur 25-29 tahun dan 35-39 tahun, dimana pada rentang tersebut adalah rentang yang tergolong anak muda atau bisa dikatakan masuk pada ?generasi milineal? atau ?generasi Y?. Generasi cerdas ini secara teknologis mereka tumbuh di era informasi dan cenderung menggunakan media sebagai dasar sehari-hari. Hal ini diyakini sebagai kelompok terbesar orang yang memanfaatkan internet sebagai saluran belanja. Termasuk, melakukan transaksi melalui aplikasi Go-Food untuk memesan makanan dan minuman. Terjadi perubahan perilaku konsumen pada generasi milenial. Yang sebelum adanya Go-Food masih bertransaksi makanan secara konvensional, berubah jadi melakukan transaksi online, dalam kebiasaannya. Kata Kunci: Perilaku Konsumen, Aplikasi Go-Food, Teknologi, Milenial
STRATEGI KOMUNIKASI KPID JAWA TIMUR DALAM PENCEGAHAN PENYEBARAN VIRUS CORONA Putri, Amalia Rosyadi; Retpitasari, Ellyda
KOMUNIKE Vol 12 No 2 (2020): Quo Vadis Komunikasi Islam
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.352 KB) | DOI: 10.20414/jurkom.v12i2.2662

Abstract

This research is motivated by a phenomenon that occurred in early March 2020, the Indonesian people were shocked by the Corona pandemic outbreak, this outbreak originating from China, finally infecting Indonesian society. Broadcast media, both television and radio, are competing to broadcast the Corona outbreak. Indonesian Broadcasting Commission (KPID) East Java as an independent state institution participates in overcoming panic and efforts to prevent the Corona outbreak. The purpose of this study is to describe and find out the communication strategy of the KPID East Java in preventing the spread of the Corona outbreak. The theory used is the analysis of The Pervasive Presence. The method used is qualitative using a phenomenological approach. The results of this study found that the communication strategy of the KPID East Java in dealing with the spread of the Corona outbreak consisted of three strategies, namely by live talk shows on television and radio, distributing circulars to radio and television broadcasting institutions throughout East Java via email and WhatsApp, and publication of information through social media and public sphere, namely the KPID East Java Instagram. These three communication strategies are part of the task of the KPID East Java in supervising broadcasting institutions and media literacy to the public.
STRATEGI KOMUNIKASI KPID JAWA TIMUR DALAM PENCEGAHAN PENYEBARAN VIRUS CORONA Putri, Amalia Rosyadi; Retpitasari, Ellyda
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 12 No. 2 (2020): Quo Vadis Komunikasi Islam
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v12i2.2662

Abstract

This research is motivated by a phenomenon that occurred in early March 2020, the Indonesian people were shocked by the Corona pandemic outbreak, this outbreak originating from China, finally infecting Indonesian society. Broadcast media, both television and radio, are competing to broadcast the Corona outbreak. Indonesian Broadcasting Commission (KPID) East Java as an independent state institution participates in overcoming panic and efforts to prevent the Corona outbreak. The purpose of this study is to describe and find out the communication strategy of the KPID East Java in preventing the spread of the Corona outbreak. The theory used is the analysis of The Pervasive Presence. The method used is qualitative using a phenomenological approach. The results of this study found that the communication strategy of the KPID East Java in dealing with the spread of the Corona outbreak consisted of three strategies, namely by live talk shows on television and radio, distributing circulars to radio and television broadcasting institutions throughout East Java via email and WhatsApp, and publication of information through social media and public sphere, namely the KPID East Java Instagram. These three communication strategies are part of the task of the KPID East Java in supervising broadcasting institutions and media literacy to the public.
Event Sebagai Media Branding Institusi Putri, Amalia Rosyadi
Dakwah Vol 7 No 1 (2021): PEBRUARI
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/dakwatuna.v7i1.922

Abstract

Promotional activities at a corporate will progress if they have various innovative ideas in promoting products. In this case, not only through advertisements or offers or sponsorships and brochures, but it is necessary to add the latest ideas or breakthroughs in promotion to create a corporate brand. There are many things that companies can do to carry out promotions, one of which is to hold an event with Integrated Marketing Communication to increase pranding in institutions. This paper is an important conceptual framework in analyzing the urgency of envent as an institutional branding medium using the concept of Integrated Marketing Communication theory with management, communication and marketing approaches.Events as institutional branding media can be analyzed pre-designing strategies using three marketing conceptions, namely segmenting, targeting and positioning. The next stage is to understand the pattern of marketing communication strategies at institutions. This pattern is a combination of three disciplines, marketing, communication and strategic management which then results. The final step is the implementation of sponsorship events as a form of integrated marketing communication tools, the implementation of this process is described in a planning framework in achieving the institutional vision.Keywords: Event, Media & Branding
Aktivisme Perempuan dalam Gerakan Sosial: Studi Kasus dengan Pendekatan Miles dan Huberman Putri, Amalia Rosyadi
Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi Vol. 1 No. 4 (2024): Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi, Desember, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/sosaintek.v1i4.7322

Abstract

Aktivisme perempuan dalam gerakan sosial memainkan peran signifikan dalam memajukan keadilan sosial dan kesetaraan gender. Studi ini bertujuan untuk menganalisis peran perempuan dalam gerakan sosial dengan menggunakan pendekatan kualitatif model Miles dan Huberman. Data diperoleh melalui wawancara mendalam, observasi, dan analisis dokumen terhadap kasus gerakan perempuan di Indonesia. Hasil penelitian menunjukkan bahwa perempuan tidak hanya menjadi aktor pasif tetapi juga penggerak utama dalam membangun solidaritas, mengadvokasi kebijakan, dan menciptakan perubahan sosial. Penelitian ini memberikan kontribusi penting terhadap literatur mengenai dinamika gerakan sosial dan memperkaya perspektif gender dalam analisis aktivisme. Artikel ini relevan bagi akademisi, aktivis, dan pembuat kebijakan untuk memahami peran strategis perempuan dalam transformasi sosial.
Co-Authors Retpitasari, Ellyda